Growth Marketing Manager, Incorta
B2B SaaS
$97-121k
Direct data analytics platform
Be an early applicant
Direct data analytics platform
201-500 employees
Be an early applicant
$97-121k
201-500 employees
Company mission
To build products that expand enterprise data capabilities, and cut project time and cost by more than 80% with speed, simplicity, and accuracy.
Role
Who you are
- 7+ years of B2B SaaS demand generation or growth marketing experience
- Strong understanding of marketing funnels, lead scoring, and pipeline contribution metrics.Hands-on experience with A/B testing, campaign optimization, and marketing automation tools (HubSpot, Marketo, Pardot, etc.).Familiarity with Salesforce or other CRMs for lead and pipeline tracking
- Analytical mindset with the ability to translate data into actionable insights
- Excellent copywriting and messaging skills; comfortable experimenting with creative approaches.Self-starter who thrives in fast-paced, high-growth environments
- Collaborative experience with internal and external cross-functional teams
What the job involves
- Incorta is seeking a data-driven and creative Growth Marketing Manager to accelerate pipeline growth and improve the quality of our marketing funnel
- This role is perfect for someone who thrives at the intersection of strategy and execution, designing experiments, running campaigns, and optimizing every stage of the buyer journey
- The Growth Marketing Manager will focus on building demand organically, and with and through Incorta’s partner ecosystem, playing a hybrid role of a Demand Generation Manager and a Partner Marketing Manager
- The ideal candidate has proven experience generating marketing direct-sourced pipeline and partner referrals in a B2B SaaS environment, a strong grasp of A/B testing and funnel optimization, and a relentless curiosity for what messaging, channels, and campaigns convert best
- Build and execute multi-channel demand generation campaigns (email, paid, social, webinars, content syndication, events) to generate high-quality leads.Manage and optimize the marketing funnel to increase conversion rates at every stage (Lead → MQL → SQL → Opportunity)
- Partner with sales and marketing ops to align lead scoring, routing, and qualification criteria.Collaborate with Channel Partners and Tech Alliances to plan co-developed marketing campaigns and programs to drive new opportunities
- Design and run A/B and multivariate tests across ads, emails, landing pages, and nurture flows.Use data to evaluate campaign performance and identify opportunities for funnel optimization
- Continuously refine messaging, CTAs, and offers to maximize engagement and conversion
- Own and maintain the Partner Portal to provide partners with GTM materials, campaign related promotional material and sales enablement
- Develop integrated campaigns around priority verticals, personas, and use cases
- Collaborate with product marketing to tailor messaging for specific buyer segments
- Work closely with the Partner team to plan campaigns with Partners and to identify Incorta Campaigns to embed partners in as participants or to co-develop
- Own budget allocation across demand channels to balance volume and quality
- Track, analyze, and report on campaign performance and ROI
- Provide insights into pipeline contribution and CAC payback
- Share learnings across the marketing team to inform broader strategy
- Collaborate with the Partner team to report on partner involved analytics
Our take
The amount of data flowing into organizations is growing exponentially, creating a need to process more data more quickly than ever before. Data integration or data preparation jobs take time to execute and generally run overnight making it difficult, or impossible, to analyze data from the same day’s operations. In an ideal world, the data in the analytical system would match the data in the operational system.
Instead of relying on data warehouses to gather and prepare data for analysis, Incorta’s Direct Data Mapping engine maps data straight from sources like enterprise software and other applications. This means it can provide insights for massive amounts of data in near real-time.
Incorta is the driving force behind analytics for major corporations such as Starbucks, Credit Suisse, Archrock, National Oilwell Varco (NOV), and Gate City Bank. Notably, Incorta has achieved record revenue growth and expanded its global presence, establishing new offices in the APAC, EMEA, and North America regions. This strategic expansion positions Incorta to not only meet current market demands but also anticipate and cater to the evolving needs of businesses in the years to come.
Freddie
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2021
$120m
SERIES D
Aug 2019
$30m
SERIES C
Total funding: $192.4m
Company HQ
Town Center, Foster City, CA
Leadership
Hichem Sellami
(Co-Founder)Previously a Software Development Director at Oracle and Lead Software Engineer at Siebel Systems.
Klaus Fabian
(Co-Founder)Previously a Development Director at Oracle and Senior Product Manager at BARRA.
Matthew Halliday
(Co-Founder)Worked for 13 years at Oracle, holding various positions such as Applications Architect and Senior Operations Manager.
Osama Elkady
(Co-Founder & CEO)Worked for 19 years at Oracle, holding various positions such as Senior Director - Oracle Business Intelligence, Director - Oracle Internationalization Product Group, and Vice President - Oracle Applications Development.
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