Content Marketing Manager, SmarterDx

• 7+ years of content marketing experience, B2B marketing and/or healthcare marketing experience preferred
• Proven track record of high-performing content within healthcare
• Ideally familiar with writing about AI, and at a minimum, very comfortable translating complex technology and ideas for targeted audiences
• Basic understanding of SEO best practices, content management systems (CMS), and analytics tools (e.g., GA4)

Desirable

• We're looking for a content marketing expert with an affinity for improving healthcare with technology to create engaging content for our key buyer personas: CFO and revenue cycle leaders, and clinical documentation integrity (CDI) leaders
• Engaging is the keyword: We take a consumer-oriented approach to our content, and want this person to take a creative, “what if we…” approach to every asset they create
• You’re a proven expert at creating impactful content that guides people through the buying journey, showcases SMEs as industry thought leaders, and raises brand awareness
• You have a strong B2B healthcare background and a keen interest in AI
• As a member of our high-performing marketing team, your work will be vital to helping us continue to grow SmarterDx
• You'll develop content pieces that move prospects through the sales funnel and firmly establishes SmarterDx as an industry thought leader
• A self-starter driven by the impact of your work, you’ll report to our Head of Marketing
• Create high-performing content: Conceive, research, write, and edit long-form content to build a library of engaging and relevant collateral that moves prospects through the funnel, including white papers, case studies, and blog content
• Develop presentations with new ideas: Develop industry event presentations for senior executives to present thought leadership throughout the healthcare sector
• Bring your creative A-game: Take a consumer-oriented approach to content marketing, introducing new ideas, messages and mediums that command attention and break from status quo B2B content
• Derive insights and create content that supports company goals: Collaborate with internal teams including marketing, sales, product, and customer success to align content with company initiatives and gather insights
• Help develop promotion plans: Optimize each piece of content for SEO to drive organic traffic and collaborate with the head of marketing and demand generation manager on sponsored content placements
• Measure effectiveness: Monitor and analyze content performance metrics to measure the success of each asset you create
• Stay current: Stay updated with industry trends, market insights, and competitive landscape to position the company as a thought leader within healthcare technology, particularly AI, revenue cycle management (RCM), and clinical documentation integrity (CDI)