Marketing Operations Associate, Omada Health
A digital-first chronic care provider
Be an early applicant
A digital-first chronic care provider
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
To inspire lasting health changes that change lives.
Role
Who you are
- Have 2-5 years of Marketo experience with your Marketo Certified Expert Certification
- Project Management Skills: you are able to work in a fast paced environment and manage your time and projects without dropping deadlines
- Previous experience building and executing on complex test designs
- Database management expertise: you are comfortable working with data to manage distinct contact lists/segments
- Experience with marketing tools- Asana, SFDC, basic data analysis, data manipulation and analysis in spreadsheets
What the job involves
- We are looking for a Marketing Operations Associate. Omada’s Marketing team is focused on the first part of Omada’s mission – to inspire people everywhere to take the first step toward lasting, healthy change
- We understand our audience, know what makes Omada different, connect these two things to tell a great story, then measure and optimize its success
- As a Marketing Operations Associate at Omada Health, you’ll work with internal stakeholders to schedule, build, launch, and report on consumer-facing email campaigns in Marketo
- You’ll be directly responsible for 25% of our most complex campaigns which will require advanced data analysis and attention to detail
- Additionally, you will be responsible for coordinating with the Growth Marketing team to plan, build and execute on Omada’s robust testing strategy
- Beyond your weekly campaign work, you’ll own strategic initiatives to evolve our craft and scale our efforts
- Working in tandem with the Marketing Operations Manager to plan, build and deploy high impact campaigns, you’ll work cross functionally with Growth Marketing, Member Growth Marketing and Omada Health as a whole to build/execute test strategies, advise on campaign deployment, maintain campaign success and client satisfaction
- Successful campaigns are integral to reaching enrollment and revenue targets, preserving enrollment marketing as a strategic differentiator, and most importantly helping more people learn about and sign up for the Omada program
- As a Marketing Operations Associate at Omada Health, you’ll work with internal stakeholders to build, QA, troubleshoot and launch email campaigns through Marketo
- You’ll also be directly responsible for understanding the complex nature of our data structure to better drive campaign success
- Working in tandem with the Marketing Operations Manager to plan, build and deploy high impact campaigns, this role is extremely important to the Enrollment Marketing team and Omada Health as a whole
Our take
Health tracking apps help people to analyse their health data and provide passive notifications and reminders based on their activities. However, these notifications are easy to ignore and do not have any form of medical authority.
Omada Health offers various virtual health programs that cover areas such as diabetes, weight management and hypertension. As opposed to receiving notifications based on their health, Omada shares real-time health data with both patients and healthcare professionals to increase commitment levels to health tracking apps.
The startup claims that this human-interaction from healthcare professionals within a health tracking framework increases the likelihood of a positive outcome by 250%. Omada currently uses more than a billion data points recorded from 550,000 patients, aiming to use this data to broaden strategies within medical communities.
Freddie
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Feb 2022
$192m
SERIES E
May 2020
$57m
LATE VC
Total funding: $448.8m
Company benefits
- Remote first
- Flexible vacation
- Wellness days
- Parental leave
- Omada program
- Resources to thrive
- Meeting-free days
Company HQ
Financial District, San Francisco, CA
Leadership
Adrian James
(Co-Founder & Member of the Board of Directors)Studied Mechanical Engineering at Stanford. Was a Mechanical Engineer with Risse Racing, Edge Innovations, and Plantas Eolicas. Worked at IDEO for over 9 years, leaving as Domain Lead. Is a Board Member of Moving Analytics.
Sean Duffy
(Co-Founder & CEO)Studied Neuroscience at Columbia, and MBA in Healthcare from Harvard. Was a Nurse Assistant at Straub Hospital. Worked at Google for 2 years in People Analytics. Was a Health & Wellness Domain Specialist at IDEO. Editor of Medgadget for 4 years. Current Founder of Excel Everest.
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