Influencer Marketing Specialist, Roblox

• This is an execution-focused role built for someone who is highly organized, creator-savvy, and eager to get hands-on experience across all facets of influencer marketing — from day-to-day campaign coordination to supporting live events on the ground
• If you love being in the mix, thrive in fast-paced environments, and take pride in getting the details right, this role is for you
• 3-4 years of experience in influencer marketing, creator relations, talent management, social media, or a closely related field
• A genuine understanding of the creator landscape — you follow creators, know the platforms, and can speak fluently about content trends
• Strong organizational skills with the ability to manage multiple tasks and deadlines simultaneously without dropping the ball
• Clear, professional communicator — comfortable drafting emails to creators and their reps, and working cross-functionally with internal teams
• Comfortable working in a fast-paced environment where priorities can shift and no two days look the same
• Detail-oriented and proactive — you spot what needs to happen next and take initiative to make it happen
• Familiar with influencer platforms, social media analytics tools, or creator CRM systems is a plus

Desirable

• We're looking for an Influencer Marketing Specialist to join our and help bring influencer campaigns to life
• You'll work closely with senior team members to support a roster of creators, keep campaigns running on time, and be a key point of contact for influencers throughout their partnership journey
• Assist in the end-to-end execution of influencer campaigns — supporting briefing, content review, posting coordination, and performance tracking
• Manage campaign timelines and deliverable trackers, flagging risks and keeping all parties aligned
• Partner with internal teams to draft creator briefs, talking points, and campaign recaps under the direction of senior team members
• Coordinate with internal teams (creative, legal, social, events) to ensure influencer content is on-brand and delivered on schedule
• Pull and compile performance data from influencer platforms and internal dashboards to support weekly and campaign-level reporting
• Serve as an on-the-ground point of contact for influencers at live events — managing logistics, schedules, and real-time needs
• Help coordinate influencer travel, accommodations, and event-day itineraries in partnership with the events and operations teams
• Support event activations from pre-production through wrap, ensuring creator experience is smooth and on-brand
• Assist in capturing content moments and documentation at events for post-event recaps and learnings
• Act as a day-to-day contact for a defined roster of creators and their management teams, building trust and maintaining positive ongoing relationships
• Track creator deliverables, communicate deadlines, and follow up to keep partnerships on schedule
• Help onboard new influencers into the program — sending contracts, answering questions, and walking partners through the process
• Maintain accurate and up-to-date records in the influencer CRM, including contact info, campaign history, and relationship notes
• Monitor creator content, community sentiment, and platform activity to surface relevant updates to the team