Associate Director of Marketing, Oscar Health

• Bachelors degree or 4+ years relevant work experience
• 7+ years relevant work experience in marketing, including experience with data-driven marketing programs and campaigns
• 5+ years of experience leading teams of direct and indirect reports
• 3+ years experience collaborating and influencing cross functional stakeholders at all levels of seniority

Desirable

• We're hiring an Associate Director to join our Marketing team
• As an Associate Director, Marketing, you will be responsible for leading concepting, execution and measurement for best-in-class marketing strategies that deliver on organizational goals
• You will lead a team of experts who drive forward data-driven marketing programs and campaigns to reach target audiences and partners with agencies, as well as internal cross-functional partners on initiatives to drive consumer growth, engagement, and retention
• You will report to a Director, Marketing
• Lead the cross-functional development of a strategy to support the aligned entity
• Subject matter expert in their domain, proactively identifying opportunities, aligning their team against key initiatives, and frequently called on to represent marketing in large enterprise initiatives that drive to key goals
• Partner with internal teams, vendors and agencies to optimize overall strategy, distribution channels, and content creation/deployment
• Understand consumer segments and make informed recommendations on how to reach them
• Build enablement strategies for B2B and D2C audiences, and lead supporting materials to empower partner teams with the necessary tools and training to effectively sell and operate
• Develop a marketing roadmap and structure to support key business goals and ensure future success
• Lead the research, strategy and execution of full-funnel growth initiatives, continuing to learn and adapt to achieve growth targets in-concert with the brand strategy
• Drive awareness, engagement and growth for aligned business through comprehensive marketing plans and multichannel go-to-market strategies
• Define, monitor, and analyze marketing metrics and KPIs to measure performance. Identify areas for optimization and attribution enhancement by working closely with data science campaign reporting and analysis enrichment. Establish a shareout cadence for stakeholders and leaders
• Cultivates talent within the marketing team and ensures continuous improvement, creates a data driven culture and rewards proactive leadership
• Compliance with all applicable laws and regulations
• Other duties as assigned