Social Media Manager, Smol
£40-45k
+ Employee share scheme
More information about location
Laundry detergent letterbox delivery
Be an early applicant
Laundry detergent letterbox delivery
101-200 employees
Be an early applicant
£40-45k
+ Employee share scheme
More information about location
101-200 employees
Company mission
Smol's mission is to provide high-quality, ethical and affordable everyday products directly to customers.
Role
Who you are
- The ideal candidate will have a strong background in social media strategy, analytics, creative briefing and content creation
- Demonstrable experience managing organic social channels and producing creative campaigns
- Strong on-camera presence and confidence shooting/editing short-form video content
- Solid understanding of platform analytics and social growth strategies
- Passion for sustainability, internet trends, and authentic storytelling
What the job involves
- We’re growing fast and looking for a Social Media Manager to take full ownership of our social channels, build engaging content strategy, and nurture our online community
- As a Social Media Manager at smol, you will be responsible for growing, managing and developing the organic social media channels
- Working alongside the social media team, you will ideate fresh ideas to bring the strategy to life and execute creative ideas to reach new and engaged audiences
- The challenge is to connect consumers with smol’s mission, telling compelling stories in ways distinctive to smol
- We want you to help us demonstrate the challenger brand we are, to inspire informed consumer choices - the powerful wins of choosing smol
- We set a high bar in terms of the quality of our strategy and content - we want to be best in class
- Owning and delivering smol’s organic social media strategy across platforms like Instagram, TikTok, and Facebook
- Developing monthly content calendars and campaign plans aligned with brand and growth targets
- Hands-on creation of short-form video (filming/editing on mobile) and reactive social content
- Engaging with our community to build brand advocacy and monitor social sentiment
- Reporting on campaign KPIs and applying data-driven insights to refine future output
- Using performance analytics to continually test, optimise, and scale reach and engagement
- Ensuring all social content complies with UK advertising standards (ASA/CAP Code) and green claims guidelines
Our take
Smol's business model is simple: deliver homecare products directly to the customer. In doing so, it cuts out the middleman, allowing customers to save up to 50% against traditional supermarket brands.
Not only do its products match or better the leading brands in tests, but they also suit customers' desire for ethical consumption. All Smol products are ethically sourced, 100% vegan and shipped in recyclable packaging. With its convenient, subscription-based postal plan, Smol is beginning to establish a firm customer base for the long term.
The homecare sector is not an easy one to break into and is dominated by three key players: Unilever, P&G, and RB. However, these major brands rely heavily on relationships with retailers and the high street, and by selling directly to the consumer, Smol undercuts the market by bypassing the need for big retailers. It has benefitted from market disruption over the past few years due to this approach.
The key focus for Smol is to secure a strong place in the industry. If it can do this, it will likely see considerable success. Led by industry experts and with promising products, Smol has great potential and will likely see huge growth over the next few years.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
May 2021
$31.8m
SERIES B
Jul 2020
$10.6m
SERIES A
Total funding: $42.4m
Company benefits
- Volunteer Leave
- Staff discount
- Flexible remote working with co-working space credits
- 25 days annual leave + bank holidays
Company HQ
Crawley, UK
Leadership
Paula Quazi
(Co-Founder)A graduate from the University of Reading, Paula gained 20 years experience at Unilever before co-founding Smol.
Nick Green
(Co-Founder)Previously CEO at Endource Ltd, a fashion business.
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