Field Marketing Manager, Veeam
US West & Canada
More information about location
Office located in San Jose, CA, USA
Data backup & recovery platform
Be an early applicant
Data backup & recovery platform
1001+ employees
Be an early applicant
More information about location
Office located in San Jose, CA, USA
1001+ employees
Company mission
To empower every organization to not just bounce back from a data outage or loss but bounce forward.
Role
Who you are
- Success in this role requires a strategic and execution-oriented marketer with strong experience developing integrated field marketing programs and partnering closely with Sales and Channels to deliver measurable pipeline impact
- The ideal candidate is highly collaborative, data-driven, commercially focused, and comfortable managing multiple priorities in a fast-paced, high-growth environment
- 8+ years of experience in B2B field marketing, demand generation, and/or partner marketing within SaaS enterprise technology, cloud, cybersecurity, and/or data management
- Demonstrated experience developing and executing integrated field marketing programs across the US West Coast and/or Canada with budget ownership
- Proven success driving demand generation and measurable pipeline growth
- Excellent stakeholder management skills, including experience partnering with senior Sales leadership and cross-functional teams
- Strong strategic, analytic, and problem-solving skills - with the ability to interpret, report, and present marketing, funnel, and pipeline data to drive business decisions
- Excellent project management, organizational, and communication skills
- Proficiency with Salesforce, marketing automation platforms, Microsoft Office, and marketing reporting tools
- Experience with customer advocacy programs is a plus
What the job involves
- Veeam, following its acquisition of Securiti AI - the leader in AI-powered data security posture management (DSPM) - is seeking a Regional Field Marketing Manager to drive growth across the US West Coast and Canada
- The Field Marketing Manager will own the regional field marketing plan, budget, campaign strategy and execution across a broad mix of programs, including field events, trade shows, account-based marketing (ABM), digital campaigns, executive programs, customer initiatives, and channel-led activities
- This role will partner closely with regional Sales, BDR, Channel, Customer Success, Product Marketing, Demand Generation, and Veeam marketing teams to drive security-led demand generation, brand awareness, customer acquisition, expansion, and partner-led pipeline growth
- The successful candidate will play a key role in showcasing the combined value proposition of Securiti AI + Veeam, creating integrated go-to-market programs that generate qualified pipeline and strengthen strategic positioning in the market at the forefront of the industry
- Develop and execute an integrated field marketing strategy designed to increase brand awareness, generate security-led qualified pipeline, support customer acquisition, and contribute to regional growth targets across the US West Coast and Canada
- Partner closely with regional Sales leadership and local teams to understand market priorities, target accounts, business objectives, and pipeline needs
- Develop integrated marketing programs that highlight the combined value proposition of SecuritiAI + Veeam, driving awareness, customer engagement, and pipeline generation
- Collaborate with Veeam marketing teams to identifysynergies, coordinate regional activities, and maximize the impact of shared programs and investments
- Lead the planning and execution of account-based marketing programs, integrated campaigns, field events, executive engagements, trade shows, webinars, and partner-led initiatives
- Orchestrate cross-functional collaboration across Sales, BDRs, Channels, Alliances, Product Marketing, Demand Generation, Customer Success, Communications, and subject matter experts
- Collaborate with Channels & Alliances to develop joint marketing initiatives with GSIs, regional integrators, VARs, cloud partners, and strategic alliances
- Manage MDF and partner-funded programs, coordinating joint activities to maximize partner engagement and available funding opportunities
- Partner with Customer Success to strengthen customer advocacy, increase customer engagement, and identifyexpansion opportunities
- Track campaign performance, pipeline contribution, lead conversion, and ROI, using data-driven insights to continuously optimizethe regional marketing strategy
- Manage the regional marketing budget, allocatinginvestments across programs based on business priorities, expected impact, and performance
Our take
The increasing reliance of businesses on data, plus the growing volume of data generated, is making organisations more vulnerable to cyberattacks. Veeam is a leading provider of backup, recovery, and data management solutions, focusing on simplifying the recovery process whilst also making it more capable and efficient.
The company's solutions focus on simplifying backups for virtual machines, achieving any recovery objective, maximising investments and reducing management overhead. It currently safeguards data for over 400,000 customers worldwide, including over 80% of the Fortune 500 and 70% of the Global 2,000.
Veeam also continuously introduces product updates, such as cloud-native solutions to protect data across AWS, Azure, and Google Cloud. It has recently appointed new leadership to help drive growth and product development across international markets, as it aims to sustain its leadership position and help clients fight back against increasingly sophisticated cyberattacks.
Freddie
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Funding (1 round)
Jan 2019
$500m
GROWTH EQUITY VC
Total funding: $500m
Company benefits
- Unlimited paid time off, plus 3 global VeeaMe Days for self-care
- Paid parental leave: 8 weeks for all parents, 16 weeks for birthing parents
- Medical, dental, and vision coverage from day one
- Mental health support, therapy sessions, and digital wellness tools via SupportLinc EAP
- 401(k) retirement plan with matching contributions up to annual limits
- Fertility, adoption, and surrogacy support through Maven, plus paid volunteer time
- AirVet: 24/7 virtual veterinary care at no cost
- Legal services, identity protection, and supplemental health insurance options
- Tax-advantaged spending accounts for healthcare, dependent care, and commuting
- Professional training and education, including courses and workshops, internal meetups, and unlimited access to our online learning platforms (LinkedIn Learning, Athena, O’Reilly) and mentoring through our MentorLab program
Company HQ
Lakeview, Kirkland, WA
Leadership
Anand Eswaran
(President & CEO)Former President and Chief Operating Officer at RingCentral, Founding Advisory Board Member of the Technology Services Industry Association (TSIA), and former Corporate Vice President (various departments) at Microsoft. Previous Vice President of Global Services at SAP (Executive), Hewlett-Packard, and Vignette Corp.
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