Growth Manager, Coast
$140-170k
+ Signing bonus & equity
Payments platform & fuel card for fleets
Open for applications
Payments platform & fuel card for fleets
21-100 employees
Open for applications
$140-170k
+ Signing bonus & equity
21-100 employees
Company mission
Coast's mission is to make fleet management easy.
Role
Who you are
- We’re seeking candidates who bring a combination of strong analytical skills, creativity, and experience in building scalable systems for outbound marketing and sales campaigns
- Business and Sales Operations: Experience in building automated outbound campaigns for business development representatives (BDRs), with a focus on improving sales pipeline efficiency
- Growth Marketing or Demand Generation: Experience in content creation and ideating campaigns that drive pipeline growth, with a focus on innovative and scalable marketing strategies
- Marketing Operations: Experience in developing scalable systems and automations to support high-performing marketing teams. Familiarity with CRM systems, data management, and process optimization
- Other Analytical Roles: Candidates from highly analytical backgrounds, such as investment banking, quantitative consulting, strategy and operations, or analytics, with a passion for growth and marketing automation
- Proven experience in pipeline generation, particularly in B2B sales or marketing
- Strong understanding of automated outbound sales, marketing and ABM strategies
- Demonstrated ability to collaborate cross-functionally with engineering, operations, sales, and product teams
- Proficiency in data analysis, including experience with SQL and Excel
- Experience managing large-scale campaigns and optimizing performance
- Familiarity with the latest sales and marketing tooling and infrastructure with a particular focus on cold email, automated outbound, and ABM tools
- Entrepreneurial, and early stage P&L experience in B2B / SMB growth oriented companies preferred but not essential
What the job involves
- The Growth team drives the ambitious agenda of our business as a whole, identifying the most critical areas of opportunity for Coast and developing solutions to unlock those opportunities at scale
- As a Growth Manager you will be an essential piece of our Revenue organization, amplifying its effectiveness with data, tooling, experimentation, and automation - the ultimate goal is increasing the effectiveness of Coast’s growth and acquisition efforts and we expect you to be scrappy and opportunistic in doing so
- Your primary focus will be pipeline generation and acquisition strategy for Coast, playing a pivotal role in building and optimizing automated outbound sales/marketing efforts for the SMB and Mid-Market segments
- Pipeline Generation & Strategy: Drive pipeline growth by developing and executing automated outbound campaigns (e.g. cold email), sales-focused campaigns (e.g. BDR blitzes), and improving outbound sales and marketing prioritization
- Scalable Infrastructure: Build and maintain a scalable, repeatable system for automated campaigns and lead prioritization. Ensure seamless execution across multiple marketing and sales channels to maximize impact and performance
- Experimentation and Insights: Design and manage the experimentation framework for the growth, sales, and marketing teams with a particular focus on measurement and documentation. Forecast, track and analyze key campaign metrics, translate those metrics into common north star KPIs for experiment prioritization, and regularly communicate insights and learnings across departments to ensure GTM alignment and drive continuous improvement
- Audience & Data Strategy: Own the data strategy for audience segmentation, first and third party intent signal identification, and buyer journey mapping. Leverage data to create highly targeted campaigns and insights for sales and marketing that drive increased engagement and conversions
- Campaign Execution & Optimization: Manage the full lifecycle of automated outbound and sales-focused campaigns—from planning to execution to performance analysis. Continuously monitor and optimize campaigns, running experiments to improve outcomes and reporting key metrics
- Data-Driven Decision Making: Use tools such as SQL and Excel to dig into campaign performance and identify areas of improvement. Take a hands-on approach to understanding what works and what doesn’t, using data to inform decision-making
- Cross-Department Collaboration: Work closely with internal teams across growth engineering, revenue operations, sales, marketing, and compliance to launch experiments quickly, ensure campaign success, and scale successful experiments or campaigns into fully-optimized channels. Drive alignment on priorities, share insights to refine strategies, and fill in any execution gaps as needed
Our take
In recent years, companies like Ramp, Brex, Divvy, and others have emerged to provide easier ways for companies to allow their employees to pay for job-related expenses through corporate cards. However, none of these services really work for businesses operating automobile fleets - approximately 10% of B2B card spend in the US.
That’s where Coast comes in, offering a modern card issuing expense solution specifically built for fleets. The Coast card meets the demands of fleets-specific controls, security, and visibility, contributing to preventing fraud and unauthorized use. Its platform allows fleet managers to visualize spend, block or flag transactions for review, and set their own rules for card holders.
With back-to-back funding rounds awarded in 2024, Coast has been focused on expanding its team and the platform’s capabilities, offering a wider range of financial products - including parking, maintenance, and other on-the-road expenses on top of just fuel. Its Visa Fleet card program, which enables Coast Visa Fleet cardholders to make payments wherever Visa is accepted, makes it an attractive option in the market as fleet management continues to modernize.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
52% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jul 2024
$40m
SERIES B
Mar 2024
$25m
EARLY VC
Total funding: $98.5m
Company benefits
- Medical, dental, and vision coverage
- Meaningful stock options
- Flexible vacation policy
Company values
- Collaboration: Our business is complex with a lot of moving parts that requires everyone to work together within and across functions.
- Transparency: We tell the whole truth whenever we can, speak up, and don’t shy away from challenging each other, empathetically.
- Obsession with customers: The customer is our north star, and that means we listen to what they have to say, constantly.
- Eagerness: Our curiosity to learn gives us confidence in innovation. We don’t have all the answers, or even all the right questions.
- Accountability: Everyone at Coast owns every company outcome and nobody lets a ball drop hoping someone else will catch it.
- Rigor: We follow through on quality commitments, and hold ourselves to promises with metrics and standards. Discipline enables agility.
- Scrappiness: We get creative on how to achieve goals within our means, spend money where needed and own and defend the decision.
- Speed: We are never satisfied with where we are and never sit still. We have a bias for action: plan, get it done. Velocity is our oxygen.
Company HQ
SoHo, New York, NY
Articles
Leadership
Daniel Simon
(CEO)Previously co-founded consumer finance startup Bread, which sold to Alliance Data Systems for over $500 million in 2020.
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