Marketing Manager, Celonis
Benelux
+Equity (restricted stock units)
1+ day a week in office
Execution management & process mining solutions
Be an early applicant
Execution management & process mining solutions
1001+ employees
Be an early applicant
+Equity (restricted stock units)
1+ day a week in office
1001+ employees
Company mission
Celonis' mission is to help companies reveal and fix inefficiencies they can’t see, enabling them to perform at levels they never thought possible.
Role
Who you are
- Minimum of 7+ years experience in field marketing or a related B2B marketing role preferably in the software industry
- Degree in marketing, communications, business, or related field
- Proven experience building and executing multi-channel marketing programs to drive awareness and generate pipeline in a specific market using a wide variety of tactics including events, webinars, third party and ABM
- Proficient in using Salesforce.com, MS Office/ Google equivalent
- Strong stakeholder management and collaboration skills
- Analytical and data driven approach to marketing planning and reporting
- Budget and program management
- Ability to think strategically, prioritize tasks, execute with attention to detail, and consistently meet deadlines
- Strong presentation skills and confidence in communicating with cross-functional leaders
- Adept at working on multiple projects simultaneously in a fast-paced environment, and comfortable adding new ideas
- Energetic, positive attitude with a willingness to take initiative and be resourceful
- Advanced English and native Dutch language skills
- The ability to travel within the region is necessary and for quarterly team meetings in the region
- The GTM Marketing Team creates demand for Celonis at scale. We do this with programmatic campaigns consisting of a repository of global and field programs that fits the needs of each market, segment and team, delivering integrated, account/industry/persona centric customer journeys along the entire funnel
- Included in this team are Field Marketing, Customer Experience, Digital Marketing and Marketing Operations
- This team thrives on cross-functional collaboration working as one team alongside our Corporate Marketing team, solving problems, bringing new ideas to life and obsessing over customer value
What the job involves
- The Field Marketer of the region acts as the ‘CMO’ of their respective region, providing an end-to-end view of how marketing attracts, educates, engages and converts the audience at scale
- Builds the regional marketing plan working closely with the Regional VP and Sales Leaders to understand business goals and priorities, driving execution thru all contributors; account executives, business development and partners
- Executes the marketing plan by implementing persona and industry campaigns and devising local initiatives to create a multi-channel marketing strategy that includes, but not limited to, events, roundtables, (digital or physical) and webinars, account-based marketing, email campaigns, nurtures, third-party partnerships, customer and community marketing
- Works closely with regional partner managers and partner marketing team to increase awareness in local markets, drive partner pipeline and support adoption of thru partner campaign tool kits
- Collaborates closely with the digital marketing team to promote campaigns via digital channels (email, LinkedIn etc)
- Works in tandem with global programs to execute local flavor of global campaigns in region, translates and localizes campaign messaging and assets as well as digital properties (website, emails, landing pages, graphics, webinars) to optimize SEO
- Responsible for managing regional field marketing budget and tracking of program spend alongside ongoing assessment of campaign effectiveness and ROI
- Works with the global events team on our flagship events to generate and accelerate pipeline and deepen our existing customer relationships
- Creates local customer stories working with customer marketing
- Communicates effectively and enables the regional sales and partner teams on marketing plans, results, new marketing messages and propositions
- Regular reporting on pipeline and marketing analytics (lead funnel, campaigns, account engagement) to drive corrective action to achieve demand generation targets of the region
- Collaborates with regional peers, shares best practices and aligns with the extended marketing teams
Our take
Celonis started out in an obscure niche which the company called process mining. Its first product was created to scan data logs for its clients and map out their processes in its entirety - inefficiencies and all. Celonis' product was in essence, to be considered a replacement for costly consultants and quants.
The company has since branched out into an even more niche area that plays on the strength of its products and proprietary technology - such as execution management solutions. Celonis' product found significant uptake across industries like supply chain, manufacturing, and business intelligence which quickly amassed it a wealth of enterprise customers and hundreds of millions of dollars in recurring revenue.
Celonis is king in its industry as it was founded just as data-heavy enterprise operations sky-rocketed. Now, the company is backed by hefty funding and impressive advisors across several industries, still seeing increased investment despite the venture capital market is experiencing a slowdown. Celonis has shown impressive foresight and innovation as a company and will continue to eat the fruits of those labour for many years to come.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Aug 2022
$400m
SERIES D
Jun 2021
$1bn
SERIES D
Total funding: $1.8bn
Company benefits
- Health and Wellbeing: Celonis is proud to offer competitive benefit options for you, your spouse or domestic partner, and your dependent children.
- Restricted Stock Options (RSUs): At Celonis, you’re not only a Celonaut but an owner. As a new hire, you will receive equity grants and have the opportunity to increase your equity holdings over time through annual refreshes and merit-based awards.
- Impact Days: Through Celonis’ annual Impact Days, every Celonaut has the opportunity to do something of significance that makes families, the communities we live in, our work, society, and the environment better.
- Parental Leave: Starting day one of employment, primary parents are eligible for 24 weeks of family leave for childbirth, surrogacy, and adoption, with 100% of pay and RSU vesting. Supporting parents are eligible for 12 weeks of family leave.
Company values
- Live for Customer Value: When our customers do better, we do better.
- The Best Team Wins: We believe our people make us who we are.
- We Own It: We believe accountability builds trust
- Earth is Our Future: We believe in doing business that is good for people and the planet.
- FISA: We Focus. We Invent. We Simplify. We Act.
Company HQ
World Trade Center, New York, NY
Articles
Leadership
Alexander Rinke
(Co-CEO)Attended the Technical University of Munich and co-founded Celonis right after.
Bastian Nominacher
(Co-CEO)Bastian cofounded Celonis with Alexander and Martin in 2011 after attending the Technical University of Munich.
Martin Klenk
(CTO)Martin cofounded Celonis with Alexander and Bastian in 2011 after attending the Technical University of Munich.
Salary benchmarks
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Diversity, Equity & Inclusion at Celonis
- At Celonis, we celebrate the differences and individuality of all our employees and understand the value of having a variety of experiences, backgrounds, knowledge bases, and perspectives at play in our teams from executives to interns. It's not just a box we want to tick or a quota we want to hit. It's making sure every one of our employees has a sense of belonging and purpose at Celonis
- We are committed to building a company that reflects the diversity of the world in which we live because, well, it's just the right thing to do. That also means fighting for equal opportunity beyond just who we hire. We are always looking for ways to fight for equality and diversity in the workplace and beyond, but we know we have a long way to go
- Learn more about our commitment here: https://www.celonis.com/careers/diversity/
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