Director of Marketing, Bankjoy
$140-160k
+ Stock options and performance-based bonuses
Digital banking for banks and credit unions
Job no longer available
Digital banking for banks and credit unions
21-100 employees
Job no longer available
$140-160k
+ Stock options and performance-based bonuses
21-100 employees
Company mission
Bankjoy is on a quest to "build the high quality banking products we have always wanted to experience ourselves."
Role
Who you are
- 7+ years of experience in marketing management at SaaS B2B companies
- Strong understanding of digital marketing strategies, including email marketing, social media, and paid advertising
- Proven experience managing multi-channel campaigns from concept to execution
- Excellent project management skills with the ability to prioritize and manage multiple tasks efficiently
- Experience planning in person events and webinars
- Experience with marketing analytics tools (e.g., Google Analytics, HubSpot) and CRM systems
What the job involves
- Bankjoy is seeking a visionary and experienced Director of Marketing to join our dynamic team and build a world-class marketing department from the ground up
- This role is ideal for a hands-on leader who thrives in a fast-paced environment and has a proven track record of creating and scaling marketing strategies in fintech, SaaS, or related industries
- As the first marketing leader in our growing team, you will have the opportunity to shape Bankjoy’s marketing vision, execute impactful campaigns, and hire a high-performing marketing team to drive demand generation, brand awareness, and client engagement
- Develop and execute a comprehensive marketing strategy aligned with Bankjoy’s business goals and growth objectives
- Define marketing priorities, budgets, and KPIs to measure success across all initiatives
- Build and lead a high-performing marketing team, including hiring Senior Marketing Manager, Content Creators, Designers, and other roles as needed
- Provide mentorship and guidance to marketing hires to foster creativity, collaboration, and innovation
- Drive measurable growth through demand generation campaigns, digital marketing, email marketing, and SEO/SEM strategies
- Collaborate with sales to ensure seamless handoff and conversion of Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs)
- Oversee planning and execution of Bankjoy’s annual client conference, trade shows, and smaller regional events to engage prospects and clients
- Elevate Bankjoy’s brand presence through compelling storytelling, thought leadership content, and consistent messaging across all channels
- Ensure all marketing materials reflect Bankjoy’s brand identity and resonate with target audiences
- Partner with product and sales teams to develop go-to-market strategies for new product launches and feature updates
- Align marketing initiatives with sales goals to maximize revenue growth and client acquisition
- Leverage data analytics to track campaign performance, measure ROI, and optimize marketing efforts
- Prepare regular reports for the executive team on marketing effectiveness and pipeline contribution
Our take
Modern consumers expect slick mobile banking apps, but whilst major nationwide banks can easily develop and deploy a sophisticated and secure system for their customers, smaller banks and credit unions often lack the resources to do this. With more than 6000 credit unions serving a hundred million members in the US alone, there’s certainly a strong potential market for such services - which Bankjoy is rising to fulfil.
Bankjoy doesn’t wish to compete with the major banks. Instead it has created a product that is aimed at smaller businesses, primarily credit unions. Its platform enables banks to offer their customers features like mobile banking, online banking, e-statements, online account opening, online loan origination, and conversational AI, all enabling them to better serve their customers.
The business has grown fast, securing more than 63 clients - including the likes of One Detroit Credit Union and UMe Credit Union - and serving over a million members to date. Atop the 2023 launch of its "Online Account Opening 2.0", which enables financial institutions to quickly and seamlessly onboard new members and clients, Bankjoy has secured impressive funding to support its continued growth and product innovation.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Oct 2020
$12.5m
SERIES A
Aug 2017
$0.6m
SEED
Total funding: $14.3m
Company benefits
- A fast-paced and collaborative environment
- Stock options at a well-funded startup in high growth
- 100% medical, dental, and vision coverage for you. We cover families at 50%
- 401(k) plan with 4% match
- Performance-based bonuses
- Company-sponsored team meetups
- 4 weeks PTO and 5 health days
- Remote first company
- Career development
- Up to 8 weeks of parental leave
- Inclusive and open environment
Company values
- Lead today for an exceptional tomorrow - We drive goals to completion and continually innovate to scale. No solution is off the table. We aren’t captive to past practices. Excellence is imperative for our customers and team.
- Be a good human - Fear is the enemy of progress. We evaluate ideas and don’t judge each other. Build trust and always seek to understand. Respect is given unconditionally.
- Honesty is clarity - We take action based upon facts to drive the best decisions for the company and team. If you don’t understand, ask. If you don’t know, say it. Open communication takes practice. Practice tirelessly and be authentic.
- Lift each other up - Be curious. Listen. Teach. We all learn and grow together. Support drives accomplishment.
- Seek joy - Everyone has one life to live. Make it your best. Do the things you have to do to do the things you want to do.
Company HQ
Royal Oak, MI
Articles
Leadership
Michael Duncan
(CEO)Started their career with 4 years as a Unisys Consultant before working as a Programmer at Vermont Information Processing and Michigan First Credit Union for 5 years. They left this position in January 2015 to found Bankjoy.
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