Marketing Operations Specialist, Ascential
Money2020
+ Ascential Shares Scheme
1-2 days a week in office
Events, intelligence & advisory company
Job no longer available
Events, intelligence & advisory company
1001+ employees
Job no longer available
+ Ascential Shares Scheme
1-2 days a week in office
1001+ employees
Company mission
To create unmissable events that bring entire industries together in inspiring settings – from the south of France to Las Vegas and Bangkok – to have the conversations that count.
Role
Who you are
- Marketo knowledge ideally Marketo Certified
- Salesforce knowledge
- Strong, demonstrable experience in digital marketing, marketing operations; analytics or similar role
- Familiarity with marketing to the B2B audience at both company (ABM) and individual level
- A data-driven mindset and the ability to strategize with cross-functional teams and execute marketing campaigns
- Exposure to direct marketing tactics, including email, webinars, sponsorships, trade shows, mobile and use of third-party data sources
- Ability to lead multiple projects at the same time in a fast-paced environment
- Technically capable, excellent communicator who is able to explain complex items to various stakeholders and understand projects that have different analytical goals and needs
- Excel and Google Slides knowledge
What the job involves
- We're looking for a Marketing Operations Specialist (6 Months FTC) - Money2020 Division to join our team in London as part of our Marketing function
- You will be the go-to person to drive marketing operational excellence within the Money2020 division marketing team and is a key link between the brands within the division and the central Digital Marketing team
- You will act as a single point of contact to pre-empt operational challenges, create solutions and execute on them
- Initiating campaign/programme kick-off sessions with contributors and stakeholders across the business including but not limited to: product marketing, content, design, marketing performance & automation and data
- Ownership of accurate application naming conventions and UTM provision for Marketo programs and assets, for consistency and ease of reporting
- Working with the Marketing Automation team to ensure accurate audience lists are defined and constructed in line with campaign or programme goals
- Ensuring campaign delivery is on track with any blockers/slippage escalated
- Providing regular periodic status reports tracking campaign/programme initiatives against deadlines, plus support ad hoc light data analysis as required
- Working with the Digital Analytics team to ensure measurement frameworks are set up to track programme or campaign performance and that regular periodic reporting and dashboards are being shared with the appropriate audience(s) internally and externally
- Scheduling and facilitating kick off meetings, status meetings, and Work in Progress meetings (Forecast vs. Budget.) including a weekly stand-up
- Ensure actions defined as part of the aforementioned meetings are captured and executed e.g. optimisation decisions, spend reallocation etc
- Ensuring creative and digital assets (included but not limited to: emails, display ads, social ads, landing pages, microsites, ATL ads, event collateral, webinars,) are delivered on time, and to specification for activation
- Digital asset production within the Marketing Automation system (Marketo)
- Working with the team to manage requests submitted via Hive /Monday (our workflow management tool)
- Working with the team to develop a framework for asset management and documenting learnings from programmes/campaigns
- Co-ordinating all deliverables relating to Quarterly Marketing Reviews and/or event wash-up reports ensuring deadlines are met and outputs are in-line with requirements
- Liaising with other Ascential Marketing Operations Managers, Design and Content Leaders and Marketing Performance & Automation leaders to maximise learnings across the portfolio as well as consistently improve our output and ways of working
- Contribute to a dynamic delivery culture across the team. Drive celebration of our wins, and lessons to be learned from our losses
- Covering for the UK based Marketing Ops specialist whilst they are absent
Salary benchmarks
Our take
Ascentia dates back to 1887 when it was founded as a newspaper investment company. Its shift into business analysis and optimisation can be traced to its acquisition of Glenigan, a provider of leads and information for the construction industry in 1996. This move has evolved into an umbrella of companies which are today listed on the London Stock Exchange and the FTSE 250 Index.
After selling off many of its newspaper subsidiaries between the 90s and the 00s, Ascential utilised its catalogue of business insight to expand into events, commerce, marketing and retail. It now owns dozens of businesses that provide information on markets and help businesses grow.
Ascential continues to grow internationally. In 2022, an intuitive move saw the company invest in Berlin and Singapore-based eCommerce and analytics startups. It has proven that despite being a legacy company, it still has its ear to the ground to elevate the next generation of digital media and marketing tools.
Freddie
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Company benefits
- Great learning and development opportunities
- Volunteering opportunities and charitable giving options
- Option to opt into the Ascential Shares Scheme
- 25 days of holiday - option to buy/ sell upto 5 days
- Pension
- Life Assurance and Income Protection
- Flexible benefits platform with options including Private Medical, Dental Insurance, Critical Illness and the Ascential Shares Scheme
- Employee assistance programme, season ticket loans and cycle to work scheme
Company HQ
Holborn, London, UK
Leadership
Phil Thomas
(CEO)They have worked at Ascential for over 39 years in various roles, becoming the CEO in January 2024.
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