Vice President of Growth Marketing, deepwatch
$270-335k
OTE
+ Stock options
Managed cyber security solutions
Be an early applicant
Managed cyber security solutions
201-500 employees
Be an early applicant
$270-335k
OTE
+ Stock options
201-500 employees
Company mission
To serve its customers and protect their networks, everywhere, every day.
Role
Who you are
- We are seeking a dynamic and results-driven VP, Growth Marketing to lead the development and execution of our growth marketing strategies
- The ideal candidate for this role is a strategic thinker and hands-on leader with a proven ability to drive measurable growth through innovative marketing program
- They excel at designing and executing demand generation and ABM strategies, blending creativity with a data-driven approach to develop impactful campaigns that resonate with target buyers
- This individual balances imaginative campaign creation with a deep understanding of the martech stack and systems, ensuring that marketing campaigns, processes, and workflows are seamlessly integrated to support accurate reporting and efficiency
- They possess deep expertise in leveraging the martech stack and analytics to measure performance, refine strategies, and deliver results
- Thriving in a fast-paced, results-oriented environment, they bring a collaborative mindset to cross-functional partnerships and are passionate about aligning marketing efforts with business objectives
- Above all, they have a can-do attitude and are excited to scale marketing efforts to support the company’s ambitious growth goals
- Hold a Bachelor’s degree in Marketing, Business, or related field (MBA preferred)
- Have 10+ years of experience in demand generation, digital marketing, or growth marketing roles, with at least 5 years in a leadership position
- Proven track record of designing and executing high-impact marketing programs that drive pipeline growth and revenue
- Expertise in ABM, paid media, SEO/SEM, and other digital marketing strategies
- Proficiency with marketing automation platforms (e.g. Marketo, Hubspot), CRM Systems (e.g. Salesforce), and analytic tools (e.g. Google Analytics, Tableau)
- Excellent collaboration and communication skills, with the ability to partner effectively across teams and influence stakeholders
- A can-do mindset and ability to thrive in a fast-paced, results-oriented environment
- Experience in Cybersecurity
- Demonstrate strong listening, information gathering, and empathy skills for uncovering and defining deliverables, needs, and outcomes
- Demonstrate skills in positioning and differentiating technical products and services
- Highly motivated individual who thrives in a fast-paced team environment
What the job involves
- In this critical role, you will own the demand generation engine, digital marketing tactics, account-based marketing (ABM), and data-driven decision-making to fuel the pipeline growth and revenue expansion
- As the growth marketing team leader, you will play a pivotal role in driving measurable outcomes and ensuring alignment with sales, product, and corporate objectives to support our aggressive growth goals
- Lead the B2B demand center that drives growth for Deepwatch
- Build and execute comprehensive demand-generation strategies across digital channels, email, events, and other initiatives
- Design and manage targeted ABM campaigns to engage and convert high-value accounts
- Oversee paid media, SEO/SEM, content syndication, email and nurture campaigns, webinars, and website optimization efforts to maximize engagement and conversions
- Lead the planning, execution, and analysis of integrated marketing campaigns, ensuring consistency in messaging and effectiveness across all channels
- Develop and track KPIs to measure campaign performance and ROI, using insights to refine strategies and achieve better results
- Partner closely with sales and channel teams on campaigns to ensure alignment on lead quality and follow-up strategies
- Integrate marketing across all channels to drive lead generation and sales opportunity conversion
- Manage the end-to-end lead management process in conjunction with marketing operations and sales operations, collaborating with our sales team to support a complete lead-to-deal process
- Define and meet revenue targets, forecasts, KPIs, and work collaboratively with marketing operations to define and measure reporting
- Work with product marketing to execute against established campaign frameworks
- Build, mentor, and manage a high-performing growth marketing team, fostering a culture of innovation, collaboration and accountability
- Other duties as assigned
Our take
With increased digital transformation and cloud adoption, businesses have ever-more complex systems to protect, making it harder to ensure everything remains cybersecure. Deepwatch supplies Managed Detection and Response (MDR) solutions, combining its technology and expertise to optimize protections for its clients, mitigate risk, and improve security outcomes.
Grasping the need for greater security for digital platforms, applications, and data, Deepwatch has built a cloud SecOps platform, upon which its services run. Its managed services are tailored to the requirements of each individual client, and involve a team of security experts collaborating with the business to gain an in-depth knowledge of their security requirements and specific areas of risk to target.
Competition for Deepwatch comes from companies such as Paladion, Crypsis, and ExtraHop. However, the demand for managed cybersecurity solutions is growing and - given there is a general cybersecurity skills shortage - security management companies like Deepwatch are becoming increasingly necessary. Funding raised by the company will allow it to grow to meet this demand, by accelerating innovation and development, and expanding its partner ecosystem.
Freddie
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Feb 2023
$180m
LATE VC
Oct 2020
$53m
SERIES B
Total funding: $256m
Company benefits
- Insurance plan options, including 100% employer premium contributions and HSA contributions for certain coverage
- Employer paid Life Insurance, Short-term and Long-term Disability, and Employee Assistance Program
- Supplemental coverage options
- Holistic employee Wellness program
- Flexible Time Off
- Paid Parental Leave
- Stock Options
- 401k with company match
- $200 Monthly reimbursement for Cell/Internet
- Annual recognition awards
- Spot bonus awards
- Employee and Customer Referral Bonus Programs
- Annual credit to Deepwatch Swag Store
- Professional Development Allowance: $3,000 in your first year and $6,000 annually thereafter
- Formal Leadership Development Program
- Employee-driven, company-wide Mentoring Program
- Paid time off for volunteering and voting
- Support for company-wide initiatives, such as Stem for Her and local initiatives like Feeding Tampa Bay
- Sponsored Employee Affinity Groups, including Women of Deepwatch, BIPOC, and DW Veterans
- Annual Company Kick Off Event, Monthly All Hands calls, cross functional initiatives, social events, interactive wellness programs, and department offsite meetings
- Peer Recognition Program (Radical Performer)
Company values
- Customers Are Our Core - Customers are the heart of our business. Every hire, process and decision is made with a focus on bolstering our ability to deliver exceptional customer experiences
- Innovation Drives Us - We continually focus on curating leading technologies into our Cloud SecOps Platform to stay ahead of the rapidly changing landscape
- Expect Excellence - We strive for excellence in everything we do. We do not settle for satisfactory. We hire outstanding employees, integrate best in class technologies and partners and expect excellence across our organization
- One Team - We are one team. No one person can accomplish the mission alone. We are selfless in our commitment to each other and to the greater good of the organization
- HAVE A BLAST! - We believe that promoting a fun and transparent work environment fuels creativity, positive relationships, and rewarding career experiences. We focus on the positive and celebrate our successes
Company HQ
Carver City-Lincoln Gardens, Tampa, FL
Articles
Leadership
Charlie Thomas
(Founder & Chair)A serial entrepreneur, Charlie has led and grown four different startups to market values from $25 million to over $1 Billion with four exits and an IPO.
John DiLullo
(CEO)Board Member at D-Wave and Board Advisor at Tetrate. Was previoulsy CEO at LiveVox and Lastline.
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