Senior Marketing Analyst, Instacart

• We're looking for a self-driven, strategic thinker who can hit the ground running to ultimately influence decision-making across the entire organization
• Bachelor's degree (or equivalent) in Marketing Analytics, Economics, Computer Science, Statistics, or a related quantitative field
• 4+ years of experience in marketing analytics, growth analytics, or digital marketing measurement
• Strong SQL proficiency — capable of querying large datasets, building automated data pipelines, and performing complex joins and aggregations
• Experience with marketing analytics tools across multiple channels, including:
• SEO tools (Google Search Console, Ahrefs, SEMrush, Screaming Frog, etc.)
• Paid media platforms (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, etc.)
• Web analytics (Google Analytics, Adobe Analytics, etc.)
• Deep understanding of marketing metrics (CTR, CVR, CPC, CPA, CAC, ROAS, LTV, share of voice, etc.) and experience using data visualization tools (Looker, Tableau, Power BI)
• Knowledge of attribution models (multi-touch, last-click, data-driven) and how they affect channel optimization and media investment decisions
• Proven ability to synthesize data into compelling narratives and translate complex analysis into clear, actionable recommendations
• Excellent communication skills with the ability to engage with senior leadership and present to executive audiences
• Experience managing and prioritizing work across multiple teams and stakeholders in dynamic environments
• Comfort working in ambiguous environments with the ability to define problems, develop frameworks, and drive toward solutions independently
• Growth mindset — curious, proactive, and eager to test hypotheses, learn from results, and share insights
• Understanding of technical SEO, site architecture, and web performance metrics

Desirable

• As a Marketing Analyst, you'll play a critical role in measuring, analyzing, and optimizing Instacart's growth across multiple marketing channels, including SEO, SEM, paid social, display, and other digital acquisition channels
• You'll combine analytical rigor, marketing intuition, and channel fluency to uncover insights that drive smarter investment decisions and stronger performance across our marketing funnel
• This is a rare opportunity to impact a high-growth company that's changing the way people feed their households
• Our team excels in using data-driven insights and developing frameworks to address complex challenges within the marketplace
• We serve as a point of connection between teams, facilitating collaboration, idea sharing, and alignment, helping Instacart develop more holistic solutions
• You'll gain high visibility into Instacart's Marketing, Product, Operations, Finance, Engineering, and Data Science teams
• Own reporting and insights across multiple marketing channels (SEO, SEM, paid social, display, affiliate, etc.), providing visibility into spend efficiency, CPA, ROAS, LTV, and conversion metrics
• Partner with growth marketing teams to evaluate campaign and channel performance, identify high-ROI opportunities, and optimize budget allocation across platforms
• Lead SEO performance analysis — tracking organic visibility, technical SEO health, keyword rankings, and on-site engagement data to inform both content strategy and technical roadmaps
• Build and maintain dashboards and data pipelines in SQL and BI tools (Looker, Tableau, etc.) to automate reporting and enable self-service analytics for marketing stakeholders
• Develop attribution and incrementality frameworks to understand cross-channel impact, measure marketing efficiency, and optimize investment across paid and organic channels
• Create robust analytical frameworks to refine decision-making across various marketing initiatives and channel experiments
• Conduct A/B testing and experimentation to measure channel lift, creative effectiveness, landing page optimization, and audience targeting outcomes
• Translate complex datasets into understandable narratives and actionable recommendations for both technical and non-technical audiences
• Proactively identify areas for significant impact, growth opportunities, and investment prioritization across the marketing portfolio
• Communicate insights effectively to marketing stakeholders and senior leadership, influencing decisions on channel strategy, budget allocation, creative direction, and product development
• Collaborate cross-functionally with data science, product, engineering, and business development teams to ensure marketing data is properly tracked, tagged, attributed, and integrated into broader company analytics
• Help prioritize and define roadmap for marketing analytics initiatives and tool development