Influencer Marketing Analyst, Nexxen

$60-70k

Salary applicable to applicant's based in New York, Los Angeles, and Chicago. Plus potential of an incentive or bonus

Excel

Junior level

Boston

Chicago

Los Angeles

New York

Video marketing platform

Job no longer available

Video marketing platform

501-1000 employees

B2BMarketplaceMarketingDigital MediaAdvertising

Job no longer available

$60-70k

Salary applicable to applicant's based in New York, Los Angeles, and Chicago. Plus potential of an incentive or bonus

Excel

Junior level

Boston

Chicago

Los Angeles

New York

501-1000 employees

B2BMarketplaceMarketingDigital MediaAdvertising

Company mission

Nexxen's mission is to empower brands to captivate and activate the audiences that matter most through its end-to-end CTV and video marketing self-serve platform.

Job

Company

Role

Who you are

1+ years of experience in Influencer or Social Media Analytics
1+ years of experience with Advanced Measurement Studies
Preferred Vendor Experience: ThisThat, Meta Brand Lift, TikTok Brand Lift, IRI/Circana, FourSquare
Ability to take data and turn it into actionable insights and recommendations
Strong attention to detail and communication skills
Ability to multi-task and meet strict deadlines
Proficiency in Excel
A self-starter, with the confidence to work independently when necessary

What the job involves

The Influencer Marketing Analyst role is responsible for leading and executing the measurement strategy for Influencer campaigns across TikTok, Meta (Instagram / Facebook), YouTube, and Pinterest
The Influencer Marketing Analyst will work closely with Account Managers and the Paid Social Team to prove out the success of our Influencer campaigns through various advanced measurement studies
Execute and report on advanced measurement performance around our Influencer marketing efforts inclusive of brand lift, in-store visits, sentiment, online and offline sales
Develop the strategy and approach for specific campaign studies inclusive of creating brand lift questions, assessing feasibility requirements, and filling out vendor briefs
Work directly with our vendors and clients to ensure all studies are properly set up before specific deadlines
Lead client calls with key stakeholders around campaign performance
Keep on top of the latest Influencer measurement trends
Provide mid-campaign performance and insights
Collaborate with the Paid Social and Account teams on final campaign reporting to deliver robust analysis and recommendations for completed campaigns
Assist with business development efforts around advanced measuring capabilities
Meet with new measurement partners in the Influencer Marketing space to determine opportunities in expanding our measurement suite
Assist with updating advanced measurement benchmarks
Work with Account Managers to ensure proper set up studies, inclusive of getting Influencer access, timing needed, etc

Our take

Video has been an invaluable marketing tool for businesses since the beginning of TV advertisement, but modern technology has dramatically changed how such content is consumed. On-demand omnichannel streaming services and CTV has provided unique opportunities for advertisers to develop their audience engagement strategies, but without the appropriate technology platform, this can be difficult to navigate.

Nexxen provides an end-to-end self-service CTV & video marketing platform, helping to provide businesses with the appropriate engagement tools to future-proof their video marketing. The platform includes AI-driven analytic tools based on audience data, marketplaces for the self-serving of media for campaigns, in addition to analytic tools to assess the success of campaigns in real-time.

Whilst several other start-ups provide either video engagement tools or self-serve video marketing marketplaces, Nexxen has taken the smart angle of combining both into a single platform, whilst specialising in futureproofing companies for the rise in CTV engagement demands. The company aims to save clients money, time, and operational complexity by unifying where they operate their video advertisement campaigns into a single platform.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Top investors

13% employee growth in 12 months

Glassdoor (3.8)

Company

Funding (last 2 of 7 rounds)

Sep 2011

$37m

LATE VC

Apr 2011

$3.8m

SERIES A

Total funding: $120.2m

Company benefits

Comprehensive health benefits
Flexible Time Off policy
Matching 401k plan
Commuter Benefits Plan

Company HQ

Theater District, New York, NY

Leadership

Ofer Druker

(CEO)

CEO and co-founder of Matomy Group since 2011, and of AdsMarket since 2007.

Salary benchmarks

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