Senior Integrated Marketing Manager, Health-E Commerce
Telehealth
$120-145k
+ Discretionary Annual Bonus Eligibility: Up to 15%
More information about location
Connecting consumers to FSA & HSA eligible products
Be an early applicant
Connecting consumers to FSA & HSA eligible products
101-200 employees
Be an early applicant
$120-145k
+ Discretionary Annual Bonus Eligibility: Up to 15%
More information about location
101-200 employees
Company mission
To educate and support individuals as they embark on the path to personal health improvement.
Role
Who you are
- We are seeking a strategic, results-driven Senior Integrated Marketing Manager to lead the end-to-end marketing strategy for our digital health brand
- The ideal candidate blends strong strategic thinking with hands-on execution and thrives in a fast-paced, cross-functional environment
- Minimum of 6–8+ years of experience in integrated marketing, brand marketing, or growth marketing
- Experience in leading strategy and execution for a consumer-facing telehealth or subscription brand required
- Strong understanding of omnichannel marketing and customer journey design
- Ability to translate complex offerings into clear, compelling messaging
- Data-driven mindset with experience using insights to guide strategy and decisions
- Excellent communication and stakeholder management skills
- Comfortable operating with ambiguity and building structure where needed
What the job involves
- This role will be responsible for shaping how the brand shows up across channels, driving customer acquisition and engagement, and translating business goals into integrated, measurable marketing programs
- This is a highly visible role that partners closely with Digital Health, Sales, Product, Creative, Growth, and Operations to ensure our telehealth offering is clearly differentiated, well-positioned, and driving meaningful impact
- Own the integrated marketing strategy for the telehealth brand, aligned to business objectives and growth targets
- Define target audiences, positioning, and messaging frameworks that clearly articulate the brand’s value proposition
- Develop annual and quarterly marketing plans that balance brand building with performance outcomes
- Lead the planning and execution of cross-channel campaigns spanning email, paid media, onsite experiences, partnerships, and owned channels
- Translate product launches, feature updates, and clinical offerings into compelling go-to-market plans
- Ensure campaigns are cohesive, on-brand, and optimized across the full customer journey
- Partner closely with Product and Clinical teams to align marketing strategy with roadmap priorities
- Collaborate with Creative, Content, and UX teams to deliver high-quality assets and experiences
- Work with Growth and Analytics teams to inform targeting, measurement, and optimization
- Define success metrics and KPIs across awareness, acquisition, conversion, and retention
- Report and analyze campaign performance and customer insights to inform iteration and optimization
- Use data to make trade-offs, prioritize initiatives, and continuously improve impact
- Manage timelines, dependencies, and stakeholder communication across initiatives
- Balance strategic planning with day-to-day execution to ensure consistent delivery
- Identify opportunities to improve processes, scalability, and efficiency over time
Our take
Health-E Commerce is one of the digital health industry’s leading providers of direct-to-consumer pre-tax health and wellness accounts. It is the parent company for a family of brands including FSA Store, HSA Store and WellDeserved. Combined, these serve millions of consumers in the US.
The company has flourished as an increasing number of Americans are using their workplace benefits to design healthcare solutions at a time of rising costs. Health-E Commerce’s brands have become trusted solutions for millions of consumers shopping with FSA (Flexible Spending Account) and HSA (Health Savings Account) currency.
The company has remained focused on continuous improvement and development of new/expanded offerings. This sets up Health-E Commerce nicely to remain a top player in the space.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jul 2012
$2.2m
SERIES A
Apr 2011
$0.9m
SERIES A
Total funding: $3.1m
Company HQ
Dallas Downtown Historic District, Dallas, TX
Leadership
Zack Peckham
(CEO)Zack joined Health-E Commerce in 2017 as VP of Strategy, moving into the role of CFO in 202 and CEO in 2025. Prior to this, he spent nearly 5 years at Afton Capital PArnters as a Principal.
Stuart Hill
(CFO)Prior to joining Health-E Commerce in 2025, Stuart was the CEO of Kate Somerville Skincare and CFO of Unilever Prestige, Paula's Choice Skincare, and Dermalogica.
Keri Kaiser
(CRO)Prior to joining Health-E COmmerce in 2022, Keri spent 10 years at Children's Health as a VP then Senior VP of Marketing and Communications and then Chief Marketing and Experience Officer, SVP of Marketing, Communications and Experience.
Bhargav J. Shah
(Chief Product & Technology Officer)Alongside Health-E Commerce, Bhargav is the Founder and CTO of RSDB Consulting. Previously, he was the CTO of One Technology and Chief Information Officer at Pier 1 Imports and IntegraCore.
Rachel Rouleau
(CCO)Rachel joined Health-E Commerce in 2013 as a Compliance Director, she then moved into the role of VP of Compliance in 2022 and CHief Compliance Officer in 2022. Previously, she spent 4 years at WageWorks in various COmpliance/Communications roles.
Vik Panda
(CDHO)Prior to Health-E Commerce, Vik spent 19 years as a self-employed Consultant/Advisor. He was also the COO at Maximus and GM at Thirty Madison.
Seiya Vogt
(CMO)Prior to Health-E Commerce, Seiya spent 3 years at Thiry Madison as a VP of Marketing. He also worked as a VP of Marketing & Growth at Boxed.
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