Growth Marketing Specialist, Questel
Legal & Consulting
Intellectual property solutions
Open for applications
Intellectual property solutions
1001+ employees
Open for applications
1001+ employees
Company mission
To help our clients to succeed in the modern knowledge-based economy.
Role
Who you are
- Proven expertise in B2B marketing, content strategy, and client acquisition
- Experience in marketing within law firms, consulting, or professional services is a strong advantage
- Ability to position high-level legal expertise in ways that resonate with corporate decision-makers
- Analytical and creative, with a strong test-and-learn mindset
- Excellent knowledge of digital tools and platforms (Google Ads, LinkedIn Campaign Manager, SEMrush, automation tools)
- Strong command of English; Dutch or German is a plus
What the job involves
- As our new Growth Marketing Specialist, you will play a key role in shaping the reputation and client acquisition strategy of our firm across the Netherlands, Germany and the UK
- You will design and execute impactful marketing campaigns that reinforce our leadership position and attract high-profile clients seeking the very best in IP advisory
- Drive marketing campaigns to strengthen brand reputation and visibility in key markets
- Build thought leadership programs by showcasing our attorneys’ expertise (articles, events, webinars, media contributions)
- Engage top-tier audiences such as General Counsels, IP Directors, and C-level executives with targeted campaigns
- Define a clear and consistent editorial line tailored to our expert B2B audience
- Propose, test, and coordinate the production of varied content (articles, interviews, case studies, short videos, webinars, infographics, LinkedIn posts, etc.)
- Ensure coherent and targeted multichannel content distribution (website, SEO, emailing, social media, sales enablement…)
- Set up an editorial calendar and ensure deliverable tracking
- Develop strategic digital and offline initiatives aligned with the firm’s reputation for legal excellence
- Monitor and report on the impact of campaigns, focusing on client engagement and lead quality
Our take
Securing patents and protecting intellectual property (IP) can be an expensive and time-consuming process. Questel solves this problem by streamlining the innovation lifecycle.
The company offers an end-to-end platfrom that allows businesses to search, analyze and manage inventions and IP assets. Questel's solutions save businesses between 30-60% on their prosecution budget too, highlighting why companies are attracted to their platform.
Having spun off from France Télécom (now Orange) in 2001, Questel has proven that it has significant staying power. In recent years, it has acquired a number of companies to expand its product, which forms a vital part of Questel's strategy for continued success in the IP market.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (2 rounds)
Nov 2020
$466.3m
GROWTH EQUITY VC
Jun 2015
$21m
GROWTH EQUITY VC
Total funding: $487.3m
Company benefits
- Permanent contract
- Profit-sharing bonus
- CSE benefits
- Restaurant card
- Health insurance
- Part-time remote
Company HQ
Gaillon, Paris, France
Leadership
Charles Besson
(CEO)Previously served as a Financial Director and then CEO of Lectra in Brazil and Colombia. Was CEO and Founder of Sericom.
Salary benchmarks
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