Product Designer, Persona
Data Products
$145-175k
Identity verification infrastructure solution
Be an early applicant
Identity verification infrastructure solution
501-1000 employees
Be an early applicant
$145-175k
501-1000 employees
Company mission
To humanize online identity by helping companies verify that their users are who they say they are.
Role
Who you are
- Over 5 years of professional experience as a Product Designer, preferably in a tooling or data-centric environment
- Data-curious and technically inquisitive, instinctively digging into product data, flows, and artifacts to uncover patterns, edge cases, and opportunities for improvement
- Strong portfolio demonstrating the ability to solve complex, end-to-end design challenges
- Excellent verbal and written communication skills, with the ability to articulate design decisions clearly to stakeholders
- Flexibility to adapt to changing priorities and business needs in a fast-paced environment
What the job involves
- As a Product Designer for Data Products Pillar, you will be at the forefront of shaping how our customers interact with complex sets of data.
- Your role will involve driving a cohesive vision for how users verify, contextualize, enrich, and manage data across our platform.
- This is not just about creating beautiful interfaces; it’s about crafting intuitive experiences that make data accessible and actionable
- Design Stewardship: Lead the design process from ideation to execution, ensuring that our data products are user-friendly and visually compelling
- Cross-Functional Collaboration: Work closely with product managers, engineers, and other stakeholders to align on product vision and deliver seamless user experiences
- User Research: Conduct user research and usability testing to gather insights that inform design decisions, ensuring that our solutions meet the needs of builders
- Data Visualization: Create innovative ways to visualize complex data sets, making them easier to understand and interact with for our users
- Prototyping and Iteration: Develop prototypes and iterate on designs based on feedback and testing, maintaining a user-centered approach throughout the design process
- Strategic Thinking: Apply analytical systems thinking to tackle product complexity and contribute to the overall product strategy
Our take
Persona enables businesses to verify customer identities, fostering trust in online interactions and aiding in age verification, fraud prevention and account recovery. It offers a comprehensive suite of automated identity verification components with worldwide coverage that can be configured, branded and themed to create custom-tailored flows for any use case.
Businesses and governmental organizations can access Persona’s platform via an API, which supports various documents from government-issued IDs to biometrics, ensuring customers are who they claim to be. Persona’s platform also collects passive signals such as a user’s device, location and behavioural patterns to provide a more holistic risk profile, beneficial in financial and insurance contexts.
An impressive partnership with MDT saw Persona enable credit unions to adjust their identity verification flows in real-time, strengthening fraud prevention. The company continues to attract funding which supports the scaling of its offerings and reach. In fact, in 2025, it reached a $2 billion valuation, which showcases the success it has had.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
40% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2025
$200m
SERIES D
Sep 2021
$150m
SERIES C
Total funding: $417.6m
Company benefits
- Professional Development
- Catered meals
- Wellness benefit
- 401(k)
- Unlimited time off
- Parental benefits
- Mental health
- Health and wellness
- Bevsday (free drink on Wednesday)
- Family planning
Company HQ
SoMa, San Francisco, CA
Leadership
Rick Song
(CEO & Co-founder)Bachelor's in Computer Science, Maths, Economics at Rice University. KPCB Engineering Fellow, then Engineer at Square.
Charles Yeh
(CTO & Co-founder)Studied Computer Science at Brown. Software Engineer at Zynga, and Technical Lead at Dropbox.
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