Growth Marketing Lead, Headway

$108-135k

Salary is partially dependant on applicant’s location. Plus equity

Mid and Senior level

New York

San Francisco Bay Area

Remote from US

Therapist-by-insurance marketplace

Job no longer available

Therapist-by-insurance marketplace

1001+ employees

HealthcareB2CB2BMarketplaceMental healthWellbeing

Job no longer available

$108-135k

Salary is partially dependant on applicant’s location. Plus equity

Mid and Senior level

New York

San Francisco Bay Area

Remote from US

1001+ employees

HealthcareB2CB2BMarketplaceMental healthWellbeing

Company mission

To build a new mental healthcare system, rewired for access and affordability.

Job

Company

Role

Who you are

You have 4-6+ years experience as a growth marketer or builder/operator in high-growth environments
You have an empathetic, customer-centric approach that keeps the customer experience at the center
You are data-driven - you love to dig into the numbers and details to derive new insights and identify new opportunities
You thrive in a fast paced, high-growth startup environment
You are excited by the opportunity to own end to end initiatives and metrics, from high level strategy as well as roll-up the sleeves work to get things done
You have a proven track record of setting targets and creating a strategic framework to consistently meet them
You are experienced in working with cross functional teams and launching new scrappy initiatives
Experience with affiliate programs, B2B, and/or marketplaces a plus

What the job involves

Our Growth Marketing team is building brand new growth channels and products, and you will have a pivotal role in our mission to revolutionize the therapy healthcare marketplace
We are looking for an experienced growth marketer and 0 to 1 builder who will launch high-velocity experiments and build upon our existing suite of growth marketing channels, learning and creating new tactics to further engage our user base
Develop Headway’s affiliate marketing strategy by identifying potential partners and supporting the growth of the partner pipeline
Work with a dynamic cross-functional team to create new product features and craft the ideal new product experience for new partners
Craft a multi-channel campaign plan for partner acquisition, optimizing existing channel tactics and introducing emerging trends through high velocity experimentation
Leverage customer and data insights to identify opportunities for new segmentation strategies
Monitor and report on campaign performance, making adjustments to outreach efforts based on iterative key learnings
Track and analyze program performance, and identify opportunities for optimization
Spearhead the launch and expansion of our affiliate efforts nationally with the support of cross functional partners

Our take

1 in 4 US citizens are currently living with treatable mental health conditions, however, a vast majority of people are unable to access the care they need, the primary reason being cost. Headway connects clients with therapists who accept insurance as payment and provides independent practitioners with the tools and resources needed to serve their patients and manage administrative workloads.

Headway’s concept is timely, with national mental health under particular strain following events from the past few years. The company facilitates over 300,000 appointments per month and has attracted backing from the likes of Accel and Google Ventures.

Covering 16 states and the District of Columbia, the company intends to broaden its presence across the US using its 2023 Series C funding of $125 million. This is a crucial avenue for further growth, as medical care deserts across the US mean the potential market is vast.

Freddie

Company Specialist at Welcome to the Jungle

Insights

Top investors

64% employee growth in 12 months

Glassdoor (3.2)

Trustpilot (3.9)

Company

Funding (last 2 of 6 rounds)

Jul 2024

$100m

LATE VC

Oct 2023

$125m

SERIES C

Total funding: $327m

Company benefits

Work from home opportunities

Company HQ

Tribeca, New York, NY

Leadership

Andrew Adams

(CEO)

Worked as a Product Analyst at Spring, and was a Software Development Engineer Intern at Amazon.

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