Marketing Programs Manager, nTop

• We are looking to add smart ambitious teammates who are passionate about problem-solving and cutting-edge technology to a fast-paced, collaborative environment
• If you’re a builder at heart who’s comfortable switching between execution, coordination, and collaboration, this is a great opportunity to grow in a high-impact marketing team
• 5+ years of B2B marketing experience with at least 3 years in program management
• Proven track record of independently managing complex, multi-channel marketing programs
• Experience building scalable marketing processes and operations
• Strategic mindset with the ability to translate high-level objectives into actionable plans
• Advanced knowledge of marketing automation platforms (e.g., HubSpot, Marketo, Iterable, Braze)
• Strong project management skills with experience leading cross-functional initiatives
• Exceptional writing skills with the ability to distinguish high-quality content and messaging
• Deep understanding of effective B2B copywriting principles and brand voice consistency
• Exceptional communication and stakeholder management abilities
• Analytical approach with the ability to derive insights from marketing data
• Proactive problem-solver who thrives in an autonomous environment

Desirable

• As our Marketing Programs Manager, you'll be the driving force behind our integrated marketing programs
• This is a highly autonomous role where you'll own the end-to-end execution of our marketing strategy across multiple channels (web initiatives, digital campaigns, social, events, email marketing and automation systems) while building scalable processes that support our growth
• As the sole program manager in the organization, you'll shape the future of our marketing operations and make a significant impact on our business
• Reporting to the VP, Marketing
• Develop and own the integrated marketing program roadmap aligned with company objectives and KPIs
• Design, implement, and optimize cross-channel marketing campaign frameworks and processes
• Lead quarterly program planning and resource allocation in partnership with the VP of Marketing
• Create measurement frameworks to evaluate program effectiveness and ROI
• Identify opportunities for process improvement and automation across marketing operations
• Serve as the strategic bridge between marketing strategy and tactical execution
• Architect and execute multi-channel marketing campaigns from concept to completion
• Build and launch sophisticated email marketing programs using our marketing automation tools
• Develop comprehensive campaign briefs and manage approval workflows across stakeholders
• Establish and maintain the marketing calendar, ensuring strategic alignment and resource efficiency
• Manage the social media strategy, content calendar, and channel growth initiatives
• Oversee the execution of webinars and events, including strategy, logistics, promotion, and follow-up
• Lead the relationship with our web development agency, serving as the primary point of contact for strategic initiatives
• Collaborate with Design, Product Marketing, and Sales to ensure seamless program execution
• Partner with the design lead to drive the website roadmap and content strategy
• Negotiate with vendors and agencies to maximize marketing budget efficiency
• Present program results and insights to leadership team and stakeholders
• Develop advanced segmentation strategies and optimize audience targeting
• Analyze campaign performance across channels and deliver actionable insights to improve results
• Create standardized reporting dashboards to track marketing program effectiveness
• Identify and implement technology solutions to enhance marketing capabilities
• Document best practices and create playbooks for marketing program execution
• Help shape the future of our website experience and content strategy in partnership with marketing and design leads
• Optimize workflows across web, email, and event programs to drive efficiency and impact
• Develop processes and playbooks for repeatable campaign execution across multiple channels
• Gain deeper expertise in marketing automation tools, campaign measurement, and full-funnel execution