Lifecycle Marketing Manager, Chime
$139-181k
Mobile banking for the everyday person
Posted today
Mobile banking for the everyday person
1001+ employees
Posted today
$139-181k
1001+ employees
Company mission
To make financial peace of mind a reality for millions of everyday people.
Role
Who you are
- 4–6+ years of experience in lifecycle, growth, or related marketing, developing end-to-end campaigns from conceptualization to measurement
- A growth-oriented, business-first mindset—you think about revenue, LTV, and the full funnel, not just individual channels, and you can connect owned channels (push, in-app, out-of-app) with the broader member experience
- A proven track record of building segments and managing successful campaigns across multiple channels (email, push, SMS, in-app messaging)
- Strong experimentation chops—comfortable with A/B testing and using results to inform what to scale next
- Strong analytical skills with experience in data-driven marketing and performance analysis
- The ability to work cross-functionally and collaborate with various stakeholders, exercising significant independent judgment
- Experience with key marketing platforms (Braze, Looker; AI tools a plus)
- A strong self-starter mindset—adaptable and able to think critically to develop creative solutions with limited resources
What the job involves
- We're hiring a Lifecycle Marketing Manager to join our Product and Lifecycle Marketing team
- In this role, you'll design and optimize lifecycle programs that engage, retain, and grow members across their entire journey with Chime, from top of funnel through long-term retention, with a clear focus on driving growth, revenue, and member lifetime value (LTV)
- This is a role for a holistic, business-minded marketer rather than a single-channel specialist
- You'll think in terms of segments, experiments, and outcomes
- You'll build targeted campaigns across the channels we own, including push, in-app, and out-of-app (email, SMS)
- You'll connect those touchpoints with the broader, non-owned channels that shape the member experience
- You'll partner closely with cross-functional teams to turn data into segmentation, automation, and personalization strategies that move the business
- This is a role with department-level impact
- You'll own diverse projects, exercise significant independent judgment, and influence how members experience Chime across the full lifecycle
- If you're creative, dedicated, and love working in a fast-paced environment alongside passionate colleagues, we want to meet you
- Own full-funnel lifecycle strategy—from top of funnel through activation and long-term retention—building targeted campaigns that drive growth, revenue, and member LTV
- Define segments and translate them into targeted, personalized campaigns across owned channels (push, in-app, and out-of-app), connecting them with the broader non-owned channels that shape the end-to-end member experience
- Generate data-driven hypotheses and run experiments to continuously optimize evergreen lifecycle campaigns and transactional communications, working with analytics to measure impact, socialize findings, and develop next steps toward bigger wins
- Develop and steward channel guidelines and governance, preserving the quality and integrity of our communications ecosystem
- Collaborate and build strong relationships with partners across Product, Product Marketing, Engineering, Analytics, Design, User Research, CRM, and more to develop and deliver on shared strategies for large cross-functional initiatives
Our take
Chime is part of the growing realm of fintech banks and providers, emphasising straightforward, cost-effective banking solutions. It cuts the expenses tied to basic bank accounts and provides users with greater autonomy in managing their finances.
In contrast to many traditional banks that levy steep fees and hefty penalties for overdrafts while offering meagre interest rates on savings, Chime addresses a crucial gap in the banking sector. Its primary focus is on catering to individuals with modest savings who seek the convenience of automated digital banking.
With a remarkable ascent in its trajectory, Chime's current valuation stands at $11.6B since its 2025 IPO. However, competition remains fierce, with other neobanks like Ally offering similar features and vying for the same customer base. That being said, Chime's IPO, rare in a financially uncertain period, proves that it has shifted from challenger to major player.
Freddie
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Aug 2021
$750m
SERIES G
Sep 2020
$485m
SERIES F
Total funding: $2.0bn
Company benefits
- Physical: We believe in taking care of your physical health, so as a Chimer you’ll get medical, dental, and vision insurance, as well as benefits to support your physical activity, family planning, and all of your little Chimers
- Emotional: We know that staying healthy involves a lot more than doctor’s checkups. We partner with Modern Health to help you navigate your mental health, give monthly Take Care of Yourself Days, and want you to take time off when you need it
- Financial: We want Chimers to save and feel financially supported, so we offer savings plans with competitive matching, as well as access to financial planning and legal assistance so that you can find your financial peace of mind
- Social: We’ll celebrate your milestones together with travel stipends, swag, and high-fives and make sure you’re connected to fellow Chimers through our Chime Resource Groups (CRGs) and company events
Company HQ
Nob Hill, San Francisco, CA
Leadership
Chris Britt
(Co-Founder & CEO)Chris worked as an Accenture Management Consultant for 4 years before roles at CMGI, Comscore Networks, and Visa. They left their position as an SVP of Corporate Development at Green Dot Corporation to co-found Chime in November 2012.
Ryan King
(Co-Founder)Ryan worked at Plaxo for 8 years, first as Lead Engineer and then working their way up to VP of Engineering & COO. They went on to be CTO & Vice President at Comcast Silicon Valley Innovation Centre before co-founding Chime.
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