Director of Product Marketing, adMarketplace
$150-200k
More information about location
4-5 days a week in office
Search advertising marketplace
Open for applications
Search advertising marketplace
201-500 employees
Open for applications
$150-200k
More information about location
4-5 days a week in office
201-500 employees
Company mission
To create ideal search experiences that let people lead the way.
Role
Who you are
- 7+ years of related work experience, with a minimum of 5 years in product marketing in a startup environment
- Experience working on a marketing team as the only product marketing function
- Demonstrated expertise in advertising or related industry
- Exceptional understanding of product marketing techniques and methods
- Proven ability to work cross-functionally with product, sales, and marketing teams
- Excellent communication and interpersonal skills
- Motivated self-starter with the ability to lead, manage, and execute
- Strong analytical and project management skills
- Ability to thrive in a fast-paced, dynamic environment
What the job involves
- This individual will play a pivotal role in defining and executing the go-to-market strategy for our advertising and publisher products
- This role will report into the SVP of Marketing
- Develop and execute marketing strategies and go-to-market plans for AMP’s media suite, our marketplace, and measurement services targeted at performance advertisers
- Assess our market, understand the competitive landscape, our unique differentiation, and how to position adMarketplace to our audience, identity and measurement products to new and existing customers
- Identity and position measurement products to new and existing customers with new messaging and differentiators
- Refine and understand customer personas to strategize and craft compelling narratives and points of view, positioning AMP as an essential partner for performance advertisers
- Ensure our messaging across all marketing channels, customer touchpoints is consistent, compelling, and effective
- Work cross-functionally with sales, bd, product, and client services teams to drive conversion, product adoption and revenue growth
- Ensure the successful launch of new products and capabilities to our customers and prospects, with sales enablement materials and training
- Collaborate with the product team on roadmap development and customer feedback loop
- Track, measure, and report on product marketing effectiveness metrics to inform strategic planning and decision-making
- Manage, mentor, and grow direct reports
Our take
AdMarketplace delivers performance traffic to large, data-savvy marketers and their agencies. Its Advertiser 3D platform is a pay-per-click platform that allows advertisers to bid by individual traffic source and device type.
AdMarketplace serves paid-search ads on publisher properties in response to a user’s search on the site. With this technology, advertisers can see the top-level view of all their campaigns and make the best decisions for their business through improved transparency.
In 2022, the company saw a substantial rise in engagement and continues to focus on platform development and product scalability, leveraging its Smart Product Results product to improve online customer journeys to purchases. It is also expanding its presence for advertiser sales, marketing and measurement services in the US and Europe.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
20% employee growth in 12 months
Company
Company benefits
- Medical/Dental/Vision/FSA
- Wellness Programs & Social Events
- Life/Disability Insurance
- Matching 401k
- Employee Referral Bonus Program
- Discounted Gym Membership
- Tax-Free Commuter Benefits
Company values
- Curiosity
- Creative conflict
- Competitiveness
- Commitment
- Collaboration
Company HQ
Murray Hill, New York, NY
Articles
Leadership
Jamie Hill
(Chairman & Co-CEO)Experience in digital, media, demand generation, big data analysis, business development, global markets, and search advertising.
Adam J. Epstein
(President & Co-CEO)Previously President and CEO at Fancast.com, Law Clerk at the US District Court (Western District of Michigan) and Associate at Schulte Roth & Zabel.
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