Marketing Manager, Upway
Benelux
€55-70k
+ Equity
Reconditioned e-bike marketplace
Be an early applicant
Reconditioned e-bike marketplace
201-500 employees
Be an early applicant
€55-70k
+ Equity
201-500 employees
Company mission
To accelerate e-bike adoption and reduce waste.
Role
Who you are
- Strong academic background
- Ideally 5+ years of experience in Marketing, Product or Media
- A creative marketing mindset coupled with an understanding and a passion for emerging trends
- Autonomy and ability to operate in high pace environments
- Negotiation skills to strike key partnership opportunities
- Excellent communication skills, both written and oral
- Fluency in Dutch and English. Other languages are a plus
What the job involves
- Reporting to: Head of Marketing
- Upway is hiring a Marketing Manager for the Benelux to help accelerate our growth in Belgium and the Netherlands. This is an exciting opportunity to play a key role within our marketing team, driving brand awareness, customer acquisition, and local market expansion
- In this role, you will be responsible for bringing our product and brand to life in the Benelux region. Your mission is to establish Upway as a leading name in electric mobility while driving qualified traffic to our website and delivering measurable growth
- Our mission is simple: make electric mobility accessible to everyone. We do this by sourcing and professionally refurbishing high-quality e-bikes, combining premium performance with affordability and sustainability
- To support this growth, we’re looking for an ambitious and hands-on Marketing Manager to strengthen our brand, growth, and local presence in the Benelux
- Drive traffic to our website through tactical and long term marketing investments
- Build the Upway Brand in Belgium and the Netherlands
- Position our value proposition and consumer messaging through all the customer channels
- Organise local events, be present at fares and find creative ways of getting closer to our costumers
- Find the best local partnerships to drive traffic to our website
- Coordinate efforts with Ops & Tech to better integrate Marketing touch points through the lifecycle
- Be the voice of our customers!
Our take
Upway is a second-hand marketplace for electric bicycles, offering a more affordable alternative to new models. The company purchases e-bikes from both private sellers and e-bike companies, refurbishing them and reselling at a discount, a model that appeals to those looking for quality e-bikes at a lower cost.
The electric bike market in Europe is booming and expected to double in value over the next decade. Upway capitalises on this growth by addressing consumer concerns about the quality of second-hand bikes. Through its refurbishment process, it ensures customers can confidently purchase pre-owned bikes, reducing both costs and environmental impact.
In addition to its expansion into key European markets, Upway has recently formed a strategic partnership with Rad Power Bikes. Through this collaboration, customers of Rad's US retail locations can trade in their old e-bikes for discounts on new models, supporting a circular economy. Paired with its $60 million funding round in 2025, Upway is consolidating its position as a leader in sustainable mobility.
Steph
Company Specialist at Welcome to the Jungle
Insights
107% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Nov 2025
$60m
SERIES C
Nov 2023
$30m
SERIES B
Total funding: $121m
Company benefits
- Competitive Package: Attractive salary plus equity participation
- Perks & Benefits: Corporate Benefits program, phone allowance, Deutsche Bahn ticket, and regular team offsites
- Global Collaboration: Work with an ambitious, international, and collaborative team spread across Paris (HQ), Berlin, Antwerp, Los Angeles, New York City, and more
Company HQ
Gennevilliers, France
Leadership
Toussaint Wattinne
(Co-Founder & CEO)Before co-founding Upway, spent eight years at Uber in a variety of roles, including Director and Regional General Manager.
Stéphane Ficaja
(Co-Founder & COO)Engineer with experience at AirFrance and FinTech company Misys. Like co-founder Toussaint Wattinne, worked at Uber for eight years in a number of Directorial and Regional Management roles.
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