Senior Paid Search Analyst, Salesforce
$101.9-140.2k
Offers employee stock purchasing program
World's leading CRM provider
Job no longer available
World's leading CRM provider
1001+ employees
Job no longer available
$101.9-140.2k
Offers employee stock purchasing program
1001+ employees
Company mission
To empower companies to connect with their customers in a whole new way.
Role
Who you are
- This is an ideal opportunity for someone who combines analytical strength, cross-functional communication skills, and channel expertise to help scale a high-performing paid search program
- 3–5 years of experience in digital marketing or paid media, ideally in B2B or SaaS industries
- Strong understanding of paid search platforms (Google Ads, Microsoft Ads, SA360), performance metrics, and optimization levers
- Proven experience managing or partnering with digital agencies to deliver marketing results
- Demonstrated ability to translate performance data into compelling insights and business decisions
- Excellent project management and cross-functional collaboration skills
- Proficiency in data analysis and visualization tools (Tableau, Excel, Looker Studio, etc.)
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- Desired Skills & Experience:
- Experience in global or multi-regional paid media strategy
- Familiarity with Salesforce, B2B buyer journeys, and enterprise lead generation KPIs
- Understanding of media mix and how Paid Search complements channels like SEO, Paid Social, and Display
- Strong communication skills with a clear, concise, and confident presentation style
- Ability to thrive in a fast-paced, matrixed organization and influence without authority
- What Success Looks Like:
- Building trusted, productive relationships with agency partners and internal stakeholders
- Holding agencies accountable for excellent execution and results
- Effectively communicating performance insights and strategic recommendations
- Driving alignment between paid search initiatives and broader marketing goals
What the job involves
- The Digital Marketing Senior Analyst plays a key strategic role in managing Salesforce’s global paid search efforts, with a focus on agency partnership oversight, stakeholder alignment, and cross-functional collaboration
- This individual is responsible for ensuring the agency is executing against business objectives while translating complex performance data into actionable insights that influence our global marketing strategy
- Serve as the primary liaison between internal stakeholders and the external media agency for global paid search campaigns across Google Ads, Microsoft Ads, and SA360
- Partner with Product Marketing, Global Campaigns, and Media Planners to develop and communicate campaign strategies and objectives to the agency
- Oversee agency execution to ensure it aligns with Salesforce’s goals, budgets, timelines, and creative direction—providing guidance, feedback, and strategic input
- Review and interpret campaign performance via reports and dashboards, surfacing trends, insights, and optimization recommendations to stakeholders in monthly and quarterly performance presentations
- Support and guide the agency in A/B testing strategies, creative experimentation, landing page alignment, and bid strategy evolution
- Collaborate cross-functionally with regional marketing teams, SEO, analytics, content, and product teams to ensure paid search aligns with broader marketing initiatives
- Ensure campaign governance by monitoring tracking implementation, naming conventions, data quality, and adherence to brand and legal standards
- Keep stakeholders informed through clear, regular performance updates, strategic reviews, and quarterly business review inputs
Our take
Salesforce is a global cloud computing company, best known for its on-demand, comprehensive customer relationship management (CRM) solutions. The company was launched to mitigate the doubts that business owners felt regarding third party companies holding their data.
By providing essential, customer-oriented CRM software, Salesforce places itself at the heart of digitised businesses. Furthermore, by building out its AI capabilities, the company removes the complexity of AI, enabling any business to deliver smarter, personalised and more predictive customer experiences.
Due to the continued innovation offered by the company, over 150,000 companies, both big and small, are growing their business with Salesforce today. Despite a tumultuous 2023 filled with activist investors, a boardroom shake-up and the unprecedented step-down of Co-CEO Bret Taylor, Salesforce continues to close several acquisition deals and managed to drive up its stock value by 96% from the end of 2022 to 2023.
Steph
Company Specialist at Welcome to the Jungle
Insights
-8% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2001
$46.9m
SERIES D
Nov 1999
$13.2m
SERIES C
Total funding: $64.5m
Company benefits
- With 9 standard holidays and four floating holidays, you get a total 13 paid days off each year
Company HQ
SoMa, San Francisco, CA
Leadership
Marc Benioff
(Chair & CEO)Previously Senior Vice President at Oracle Corporation for 13 years.
Parker Harris
(CTO)Previously worked as a Software Engineer for over six years. Harris also co-founded Left Coast Software.
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