Field Marketing Manager, Fireworks AI

• 5 + years of field marketing or event marketing experience in B2B SaaS
• A passion for all things field and experiential marketing. You understand the purpose and place for all types of events - executive events, tradeshows, networking events - taking pride in delivering on the finest of details that make the difference between a good event and a great event
• Are a strong cross-functional collaborator who can work effectively with Sales, Partnerships, Creative, Communications, and executive stakeholders
• Experience working cross functionally with sales leadership, sales representatives, customer success, creative, content, and product marketing
• Proficient in CRM and marketing automation software, must is Salesforce

Desirable

• This is a new role within the Fireworks AI Marketing team, key to driving our pipeline efforts within events and creating a program for startup founders and early-stage operators
• You’ll own the community, content, and marketing programs needed to build a vibrant, active, and engaged founder/operator network—one that shares startup journeys and best practices, provides product feedback internally, and champions Fireworks as an essential tool for early-stage teams
• If you're a passionate field and experiential marketer looking for an opportunity to create extraordinary in-person experiences and build from the ground up, this is your chance to create innovative programs that directly shape Fireworks AI's brand experience in SF
• You'll collaborate closely with cross-functional stakeholders in sales and customer success, delivering events that bolster the AMER sales team
• You'll partner with our product marketing, creative studio, partner, devrel, and demand generation teams to develop high-value events
• These in-person experiences will provide top-notch content and experiences for our customers and prospects
• Create top notch experiences to delight customers and prospects, with a guest-first approach to creating field events and experiences that bring our brand and product to life
• Own end-to-end planning, execution, vendors, budgets, timelines of all event and field programs, including executive dinners, roundtables. workshops, trade-shows, and co-sponsored partner activations
• Drive measurable pipeline and revenue impact from every program
• Develop pre-event, day-of, and post-event engagement strategies that maximize registration-to-attendance conversion and sales follow-up
• Work hand-in-hand with sales teams to build targeted invite lists and ensure strong attendance from priority accounts
• Track and report on program ROI to make recommendations on how we invest in field events to drive incremental business impact