Marketing Manager, EGYM
$70-87k
Fitness technology firm
Job no longer available
Fitness technology firm
201-500 employees
Job no longer available
$70-87k
201-500 employees
Company mission
To connect the dots between exercise and real health outcomes by partnering with fitness and health facilities worldwide to make workouts smarter, more efficient, and fun for everyone.
Role
Who you are
- You have at least 4 years of broad experience across multiple marketing disciplines
- You hold a degree in marketing, advertising, communications, or a related field
- You are a performance-driven marketer with a passion for testing, learning, and optimizing strategies
- You analyze and optimize the marketing funnel to drive conversions and improve customer engagement across each stage, from awareness to retention
- You are a strong, creative writer, particularly for short-form content, and capable of developing your own creative assets for local campaigns using provided tools and templates when needed
- You thrive in both strategic and hands-on roles, working effectively under pressure and managing timelines
- You enjoy coordinating across departments and collaborating on both creative and strategic projects
- You understand and are comfortable with the travel expectations for this role (both domestic and international) at 15-20%
- A valid passport is required
What the job involves
- You will lead the planning, localization, and execution of Global Marketing campaigns and regional marketing tactics to drive brand awareness, demand generation, and sales enablement in North America
- You will serve as the primary liaison between Global Marketing and North American Sales by researching local market specifics, staying informed on fitness trends, and refining value propositions for region-specific messaging
- You will manage and maintain all North American marketing channels, including digital platforms, social media, direct marketing, and PR, ensuring alignment with global strategies
- You will partner with segment leaders to develop and implement targeted sales and marketing strategies that drive growth and achieve objectives
- You will collaborate with segment leaders to design and execute tailored sales and marketing strategies that address segment-specific needs, providing strategic support and resources to drive growth and achieve business objectives
- You will implement and measure ROI-driven marketing initiatives across various touchpoints, such as landing pages, ad campaigns, email nurtures, and content creation
- You will collaborate with product marketing and distribute high-impact sales collateral, including pitch decks, product information, case studies, videos, tech sheets, blogs, and whitepapers, to empower the Sales team and enhance pre-sales engagement
- You will collaborate with the Events team to promote and increase engagement in key EGYM events within North America
- You will establish key performance indicators (KPIs) to measure campaign success and communicate priorities, timelines, and outcomes to key stakeholders
- You will act as the EGYM North America brand advocate, ensuring consistent, compelling messaging across all marketing channels and maintaining a strong brand presence in the region
- Your training goal for your first 6 months:
- You will demonstrate a clear understanding of the Global Marketing & Brand strategy
- You will devise a comprehensive marketing plan for North America in collaboration with local Sales teams and Global Marketing
- You will stay current on the latest marketing trends, particularly in the fitness industry
Our take
EGYM is a fitness technology company that specializes in providing intelligent workout solutions to fitness and health facilities. By offering a suite of connected gym equipment and digital products, EGYM aims to enhance the exercise experience by making it smarter and more efficient.
The company's portfolio encompasses a line of gym equipment, software, and a corporate health network operation called Wellpass which boasts an impressive user base of over 20M individuals. By offering a complete fitness technology ecosystem, EGYM enables gym owners and operators to offer a fully connected workout experience to their members while delivering measurable business outcomes. With over 40 million workouts tracked for more than 200 partners, it is also clearly delivering strong health outcomes as well.
With funding under its belt, EGYM is now poised for expansion. The company's plans include reaching a wider range of gyms, expanding its corporate subscriptions across its network of sports and wellness facilities, and advancing its research and development projects. In the longer term it is progressing towards an IPO, a move which will solidify its position at the forefront of innovation in the fitness technology sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
50% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Sep 2024
$200m
SERIES G
Jul 2023
$223m
SERIES F
Total funding: $576.2m
Company benefits
- Development budget
- Internal trainings
- Flexible working hours
- EN & DE language courses
- 30 days of holiday
- Hybrid work model
- Corporate Benefits
- Company & team events
- Wellpass membership
- Inhouse gym
- Lease a bike
- Sabbatical
Company HQ
Union Station, Denver, CO
Leadership
Graduated from Ludwig Maximilian University of Munich with a Diploma in Business Administration. Previously worked as an Investor at Vantis, Demodesk, and Personio.
Florian Sauter
(CTO)Graduated from the Technical University of Munich with a Diploma in Electrical Engineering and Information Technology.
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