Partner Marketing Manager, Zip
Contract
The expected rate for this role is $60 - $75 per hour
Business procurement software
Job no longer available
Business procurement software
501-1000 employees
Job no longer available
The expected rate for this role is $60 - $75 per hour
501-1000 employees
Company mission
Zip's mission is to bring a consumer grade user experience to B2B purchasing.
Role
Who you are
- The role calls for a self-starter who is a blend of being a growth hacker and data-driven marketer
- 5+ years in partner marketing within the B2B SaaS space
- Demonstrated success in creating and executing partner marketing programs and building mutually beneficial relationships
- Strong organizational and strategic thinking abilities, with the capability to manage multiple projects independently
- Willingness to take the lead, experiment with new program types, and evaluate their effectiveness
- Deep understanding of the customer journey and experience with partners
- Experience in cross-functional leadership and driving alignment across various teams
- Hands-on experience with GTM and digital marketing tools like Salesforce, Marketo, Google Analytics, and Tableau
- Excellent written and verbal communication skills in creating campaign materials, including landing pages, webinar topics, content presentations, and email copywriting
- Strong ability to collaborate across departments, especially with sales teams, to align strategies and ensure account progression
- Excellent project management skills with the ability to manage multiple priorities, tight deadlines, and complex campaigns
- Highly data-driven and detail-oriented, with the ability to interpret campaign performance metrics and optimize accordingly
What the job involves
- Zip is hiring an experienced Partner Marketing Manager to focus on driving revenue growth through impactful joint marketing efforts with both existing and new partners
- If you're a strategic thinker with hands-on experience in partner marketing and a knack for driving demand and product marketing, we'd love to hear from you
- You'll collaborate closely with partners, marketing, and sales teams to bring strategic campaign plans to life
- We are looking for an individual, who will not only drive successful marketing activities with our partners but also shape our partner programs
- Develop and implement strategies to drive growth across our partner ecosystem by collaborating with existing and new partners to understand their business needs and identify co-marketing opportunities to maximize ROI
- Prioritize partners to then build and execute a partner marketing playbook that codifies cross-functional support provided to our partners and aligns with overall business goals, with a calendar for internal visibility
- Create and execute co-marketing campaigns, including events, webinars, seminars, conferences, content / email marketing, social and digital campaigns to drive pipeline creation.social activations. Manage budget and resources effectively
- Create engaging materials for co-marketing programs in collaboration with partners, product marketing, and the content team such as pitch decks, one pager, and email cadences to support internal and partner enablement sessions
- Develop and partner with the content and product marketing teams on crafting assets like whitepapers, case studies, co-branded e-books, blog posts, and webinars
- Identify and pilot new initiatives with partners using marketing development funds to maximize revenue and increase sign-ups
- Build and maintain strong relationships with partners and work closely with internal teams to integrate partners into our Go-To-Market strategy and campaigns
- Measure and analyze the performance of co-marketing activities, identify areas for improvement, and communicate results. This includes analyzing data across multiple partners and their contributions to determine best partners and practices for making tangible actions to drive growth
- 6-month contract with potential for long-term employment
Our take
Business-to-business purchases are a far more difficult process than the experience of buying goods and services as a consumer. In large enterprises ordering a piece of equipment or hiring agency expertise kicks off a laborious process requiring sign offs from a multitude of decision makers before any purchase can take place. Zip exists to solve this problem with a procurement workflow platform which is aimed at simplifying enterprise procurement functions.
Using its platform procurement teams can initiate a purchase which is then routed across all relevant departments in a streamlined and transparent way. It can also automate the issuing of purchase orders, invoice processing, and payments. This solution to a painful problem for all large companies has seen Zip adopted by a large and growing customer base which includes the likes of Canva, Databricks and Udemy, with over $1 billion a month in spend is approved over the platform.
Zip has raised significant capital which has aided its launch of Zip Premier, a suite of new enterprise capabilities and a low-code integration tool. The company is also expanding geographically, opening a new office in Dallas. While Zip is beginning to face competition from procurement automation platforms Keelvar and Focal Point, these moves, continued updates to its product range and solid funding seem likely to cement its leading position in the procurement management space.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Oct 2024
$190m
SERIES D
May 2023
$100m
SERIES C
Total funding: $371.1m
Company benefits
- 📈 Start-up equity
- 💸 401k plan
- 🦷 Full health, vision & dental coverage
- 🍽️ Catered lunches & dinners
- 🚍 Commuter benefit
- 🚠 Team building events & happy hours
- 🌴 Flexible PTO
- 💻 Shiny new Apple equipment
- 🪑 Generous office stipend for remote employees
Company HQ
Financial District, San Francisco, CA
Leadership
Rujul Zaparde
(CEO)Was previously Product Manager at Airbnb. Before that they co-founded FlightCar and Drinking Water for India.
Lu Cheng
(CTO)Was Head of Engineering at AirBnB Experiences. Before that was a Course instructor in Computer Science at University of California, Berkeley.
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