Head of Awareness Marketing, tastytrade
$120-138k
+ Performance Bonuses + Stock Purchase Options
3 days a week in office (West Loop, Chicago)
Options trading, futures & stock trading brokerage
Be an early applicant
Options trading, futures & stock trading brokerage
101-200 employees
Be an early applicant
$120-138k
+ Performance Bonuses + Stock Purchase Options
3 days a week in office (West Loop, Chicago)
101-200 employees
Company mission
To help traders succeed through sophisticated technology, favorable pricing and exceptional customer service.
Role
Who you are
- You bring 10+ years of brand strategy or marketing strategy leadership experience, preferably in trading, investing, D2C financial services, fintech or closely related industry
- You hold a Bachelor's degree in marketing, business, or related field; MBA preferred
- You have 5+ years of experience building high-performing teams
- You have a proven track record of building and scaling consumer brands
- You are obsessed with moving key business metrics through brand initiatives
- You are an expert at creating content strategies that drive engagement and education
- You have a go-getter mentality and are proactive and resourceful
- You possess both analytical and creative mindset with a track record of driving measurable business outcomes
- You can balance short-term needs with sustainable growth strategies
- You have a high propensity to innovate and experiment with new approaches
- You excel at cross-functional collaboration and demonstrate systems thinking
- You're a natural developer of talent and team builder who can inspire and guide others
- You can navigate a matrixed organizations and influence outcomes without direct authority
What the job involves
- We're looking for a Head of Awareness Marketing to drive brand differentiation, awareness, consideration, and equity. You’ll develop and implement integrated brand campaigns across all channels, including digital, traditional, social, and emerging media
- In this high-impact, high-velocity role, you'll be instrumental in managing the brand’s reputation and ensuring consistent messaging across all touchpoints. Plus, you would be the driving force behind our unique point of view and voice that stands out in from traditional financial marketing
- As part of the marketing leadership team, you'll report directly to the Chief Marketing Officer and help shape the strategic direction of our growing company
- Develop and execute comprehensive brand and advertising strategies that differentiates us in a high competitive space
- Define brand voice, messaging architecture, and brand strategy that resonates with self-directed traders and investors
- Drive brand content strategy across PR, partnerships, and owned channels to drive credibility and reach
- Partner with strategy, performance, and marketing operations teams to create content that supports acquisition, engagement, and retention
- Develop community-building strategies that foster brand loyalty and advocacy
- Launch creative partnerships and collaborations that expand reach
- Drive rapid decision-making and execution by building influence networks across the business, championing high-impact initiatives, and personally removing team blockers
- Build compelling business cases for strategic initiatives and secure resources needed for execution
- Foster a culture of innovation and experimentation
- Navigate regulatory requirements and compliance considerations in financial services marketing
Our take
With the aim of "making investing fun”, Unicorn-verified tastytrade has amassed a following in the hundreds of thousands, delivering technology and support for "do-it-yourself" investors.
Founded in 2011, the company supplies not only a trading platform but trading education resources as well. It has launched dozens of podcasts and online video channels focusing on investment strategies and trading, as well as learning courses for those looking to get their start in the space.
Acquired by IG Group, a global player in trading, in 2021, tastytrade has since employed this added strength to scale up its business and expand into international markets. This increasing visibility - at a time when markets are especially unpredictable and its platform an invaluable asset - has enabled tastytrade to continue its upward momentum, reporting record demand in early 2025. This strong performance underscores the growing importance of its platform in an ever-evolving market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jun 2018
$20m
SERIES C
Jun 2013
$7m
EARLY VC
Total funding: $47m
Company benefits
- 3 Medical Plans Choice
- Dental & Vision Benefits
- Generous Paid Time Off
- Paid Holidays - All Market Holidays Off
- 401(k) with Company Match
- Generous Parental Leave
- Disability Leave & Disability Insurance
- Commuter Benefits
- Pet Insurance
- Wellness & Mental Health Programs
- Performance Bonuses
- Subsidized Engineering Training Program
- Stock Purchase Options
- Gym Membership Reimbursement
- Charitable Donation Matching
- Healthcare FSA
- Tuition Reimbursement Program
- Two Paid Volunteer Days Off
- Daily Catered Lunch
- Fully-stocked Kitchen with Snacks and Drinks
- Onsite Gym
- Casual Dress
- Monthly Dev Outings
- Company Outings
- Sustainable Work Day
- CTA stop a block away, Shuttle to/from Metra
- Shared rooftop with greenery overlooking the city
- West Loop Location - Chicago's Tech Center
Company HQ
Fulton Market, Chicago, IL
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