Senior Marketing Technology Manager, Blacklane
+ Employee Stock Options Plan
Carbon-neutral global chauffeur service
Job no longer available
Carbon-neutral global chauffeur service
201-500 employees
Job no longer available
+ Employee Stock Options Plan
201-500 employees
Company mission
To make top-quality service convenient and accessible worldwide.
Role
Who you are
- Ideal candidates will have a strong background in marketing technology and possess excellent leadership skills
- Expertise in event-based product analytics on web and mobile
- Proficiency with web & app marketing tools such as Google Tag Manager & Firebase
- Experience with advertising platform APIs (Google Ads, Facebook Ads, Apple Search Ads)
- Familiarity with mobile measurement platforms like AppsFlyer
- Experience with CDPs (e.g. Segment, Rudderstack etc.)
- Understanding of SKAdNetwork (SKAN) and app SDKs
- Strong SQL skills
- Experience in AI, and introducing new Marketing technologies into the Marketing Tech Stack in order to drive business results
- Experience with business data visualization tools like Tableau and Mixpanel
- Previous experience with pixel integration and diagnostics on platforms like Meta and CTV
- Experience with GDPR, CCPA, and other data privacy regulations
What the job involves
- We are looking for an experienced Senior Marketing Technology Manager to join the growing Marketing team at Blacklane
- This is a hands-on technical position with a focus on Performance Marketing
- As a Senior Marketing Technology Manager, you will be responsible for overseeing the development and implementation of marketing technology strategies for the Performance Marketing team
- You will work closely with cross-functional teams (including but not limited to Product, Engineering, Data, and Legal) to ensure that all marketing technology initiatives align with business goals and objectives
- Your role will involve assessing the effectiveness of current marketing technology systems, identifying areas of improvement, and leading the adoption of new tools and platforms where needed
- You will be responsible for managing vendor relationships and staying up-to-date with emerging technologies
- Develop and implement marketing technology strategies for the Performance Marketing team
- Collaborate with cross-functional teams (Product, Engineering, Data, Legal) to align marketing technology initiatives with business goals
- Assess current marketing technology systems, identify improvement areas, and lead the adoption of new tools and platforms
- Manage vendor relationships and stay informed on emerging technologies
- Oversee digital marketing technology for the Blacklane website and apps, supporting channels like Paid & Organic Search, Social Media, Demand Gen, Connected TV, App Marketing, and Programmatic
- Work with the Data team to ensure reliable data delivery for the Performance Marketing team
- Collaborate with the Product team to implement and maintain systems for tracking and developing marketing campaigns and audiences
Our take
Business transport for frequent travellers can be a difficult process. The pain of booking systems, invoicing, and inconsistent quality of services are issues travellers regularly face, hindering business operations and causing unnecessary delays. Chauffeurs also experience empty cars due to non-optimised booking processes.
Blacklane aims at the higher end of the market, targeting corporate workers, executives and those who have the means to pay extra for higher levels of service when they travel. Through a booking system available on the company's website and in-app, Blacklane provides a reliable high-end service with inclusive pricing and on-call customer support. Blacklane also works for chauffeurs, filling empty seats to optimise services.
The company is also environmentally conscious, operating as a carbon-neutral company since 2017. The company offers electric vehicle rides in more than 30 of its 300 operational cities, and by 2025, aims for 75 percent of all rides to be in EVs. With substantial funding from Mercedes Benz in 2022, it seems set to meet these objectives.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
19% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Oct 2024
$62.4m
SERIES G
Mar 2021
$26m
LATE VC
Total funding: $165.7m
Company benefits
- Personal development plan & budget for online courses, conferences, and books
- Monthly 1:1 feedback chats with our C-level team members
- Employee stock option plan
- Flexible working hours & hybrid remote model
- Friday evening drinks at the office & twice-a-year department events
Company values
- Be reliable: Provide a service that customers can rely on. Be someone your colleagues can count on. Work only with reliable chauffeurs that we trust. Earn trust and keep it
- Break new ground: Look for ways to improve. Encourage curiosity. Learn quickly from mistakes and grow from the experience. Aim to be better every day. Seek to create an amazing service, be the industry leader, and exceed guests’ expectations.
- Care: Care about our guests. Care about our crew of chauffeurs and each other. Care about making our product and service exceptional. Care about our community and how we give back
- Go the extra mile: Look beyond what is required. Be proactive to go beyond guests’ expectations. If you see that something could be better, take the initiative to improve it.
- Act with integrity: Act in a fair and honest manner. Strive to always do the right thing for our guests, chauffeurs, and each other. Treat everyone with the same high level of respect — just as you would like to be treated
Company HQ
Schöneberg, Berlin, BE
Articles
Leadership
Dr. Jens Wohltorf
(CEO)A director of the competence center next generation services for DAI-Labor and principal leader at the Boston Consulting Group.
Frank Steuer
(Member of the Board)CTO at SemperLink and co-founder and CTO at Firstfon Ltd.
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