Paid Media Manager, Rockstar Games

• 5+ years of digital media advertising experience, preferably within the consumer entertainment or technology industries
• Success in a fast-paced, always-on, constantly evolving environment
• Experience in building and executing media plans
• In-depth knowledge of the efficacy of media channels with a consistent track record in digital, social, and offline media
• Executed media with multi-million-dollar budgets
• Demonstrated passion and understanding of the interactive entertainment industry and the broader entertainment space
• Proficient in Microsoft Office suite including Excel, PowerPoint, and Word
• Track record of working with cross-functional teams and demonstrating positive morale and excellent collaboration
• Excellent communication, organizational, and interpersonal skills; patient, empathetic, and personable
• Strong analytical and problem-solving abilities
• Effective project management expertise with the ability to prioritize multiple assignments and meet deadlines
• Proficient in developing and delivering compelling and impactful presentations to leadership
• Agile, goal-oriented, driven to succeed — proactively accepts challenges
• Ability to track campaign performance, analyze data, and synthesize insights for leadership

Desirable

• Rockstar is on the lookout for a talented Paid Media Manager to support the paid media practice within the Advertising Planning team
• In this position, you will manage advertising campaigns with a focus on effective project management and an eye for optimizing workflows to ensure successful campaign launches
• The Advertising Planning team is responsible for the strategy, planning, and execution of all paid media initiatives across the Rockstar Games portfolio
• Paid Media is a dynamic practice within the Advertising Planning team in which we monitor and stay ahead of industry trends, applying them strategically to Rockstar’s unique needs
• We work with a variety of cross-functional teams to deliver the best paid advertising experience possible, including outside agencies and international teams
• Lead advertising campaign planning, budget allocation, execution, and performance reporting
• Own media management as a core function of the team’s services, driving continual improvement
• Support research initiatives by investigating partners, services, and products to inform strategic decisions
• Collaborate with initiative planning teams to define campaign parameters and objectives
• Coordinate with internal traffic and creative teams to ensure timely delivery of media assets
• Drive creative optimization efforts, including A/B testing and iterative improvements
• Develop paid media audience segments and activations leveraging our Customer Data Platform (CDP)
• Lead ad-hoc projects supporting paid media, such as media tool QA, platform upgrades, and competitive campaign analysis
• Utilize strong project management skills to track and communicate project status and milestones
• Oversee paid media campaign purchase orders, invoices, and payment processes
• Monitor partner capabilities and maintain up-to-date knowledge of competitive insights and industry trends
• Help develop the infrastructure, tools, and processes allowing for faster, easier, and more data-driven decision-making