Lifecycle Marketing Manager, Coast
$140-180k
+ Signing bonus and equity
3+ days a week in office
Payments platform & fuel card for fleets
Open for applications
Payments platform & fuel card for fleets
101-200 employees
Open for applications
$140-180k
+ Signing bonus and equity
3+ days a week in office
101-200 employees
Company mission
Coast's mission is to make fleet management easy.
Role
Who you are
- 4+ years in lifecycle, CRM, product marketing, or marketing ops/analytics
- Hands-on mastery of a modern lifecycle platform; direct Braze experience is a strong plus
- AI-native mindset: you're already using AI tools in your daily work and you're excited to push further
- Strong analytical instincts: comfortable pulling and interpreting metrics yourself, designing clean A/B tests, and translating data into decisions
- Excellent written and verbal communication, including strong copy instincts (you can write a subject line and a lifecycle email that drive action)
- Bias to action, strong agency, comfort with ambiguity, and propensity for first principles systems thinking: you don't wait for someone to hand you a playbook
- Experience in B2B fintech, payments, financial services, or SaaS strongly preferred
- Salt Lake City or New York City based - we are in office 3+ days/week
What the job involves
- We're looking for a Lifecycle Marketing Manager to own how Coast activates, retains, and grows every customer after they sign
- Our fuel card is the first product customers get from Coast and our lifecycle marketing motion is how we turn this wedge into a lasting, multi-product relationship—moving a business that only uses Coast for fuel spending into a customer that lives their entire financial life through Coast
- This expansion is key to Coast and it happens through the programs you'll build
- You'll develop deep expertise on our customers, our products, and the moments that matter across their journey. With that knowledge you will build, run, and own the automated programs that carry them from first touch to an activated, engaged, expanding customer
- This is a full-funnel lifecycle across our owned channels and covers everything from lead nurture, onboarding, activation, cross-sell, retention, and winback
- This is a hands-on role with real ownership
- You'll be making strategic choices yourself and building journeys in Braze as you write our lifecycle playbook in real time
- Own full-funnel lifecycle journeys end-to-end:
- Build and run nurture, onboarding, activation, engagement, retention, and winback programs in Braze across email, in-app, push, and SMS
- Use behavioral and product data to trigger the right message, at the right moment, for the right persona
- Drive fuel → non-fuel expansion through owned channels:
- Own the lifecycle motion that moves fuel customers onto corporate cards, Bill Pay, and more — Coast's single biggest growth lever
- Partner with Product Marketing and Growth teams on the narrative, offers, and timing that get customers to adopt more
- Turn new signups into activated, transacting customers:
- Design onboarding journeys that get a new fleet issuing cards, setting controls, and transacting fast
- Identify drop-off points and partner with Product, Sales, and Customer Success to close them
- Partner cross-functionally to build the system:
- Work with Growth Engineering on the data, events, and integrations that power triggered journeys
- Work with Revenue Operations, Sales, and CS to time lifecycle touches around the sales cycle and each customer's real activity
- Own measurement and experimentation:
- Own the metrics for every program — deliverability, engagement, activation rate, attach rate, retention
- Run a real testing cadence, report what's working, kill what isn't, and use results to influence our overall GTM motion
- What Success Looks Like:
- In your first year, you'll be successful if you:
- Ship a reliable full-funnel lifecycle program in Braze — onboarding, activation, expansion, retention, winback — that beats the baseline it replaces
- Lift new-customer activation rate and shorten time to first transaction
- Grow non-fuel attach (corporate card and Bill Pay) across the fuel base through owned-channel journeys
- Reduce churn with early-warning triggers and re-engagement that measurably keep more customers
- Recover a meaningful share of abandoned credit applications and accelerate growth of qualified opportunities with nurture journeys
Our take
In recent years, companies like Ramp, Brex, Divvy, and others have emerged to provide easier ways for companies to allow their employees to pay for job-related expenses through corporate cards. However, none of these services really work for businesses operating automobile fleets, approximately 10% of B2B card spend in the US.
That’s where Coast comes in, offering a modern card issuing expense solution specifically built for fleets. The Coast card meets the demands of fleet-specific controls, security, and visibility, contributing to preventing fraud and unauthorised use. Its platform allows fleet managers to visualise spend, block or flag transactions for review, and set their own rules for cardholders.
With back-to-back funding rounds awarded in 2024, Coast has been focused on expanding its team and the platform’s capabilities, offering a wider range of financial products - including parking, maintenance, and other on-the-road expenses on top of just fuel. Its Visa Fleet card program, which enables Coast Visa Fleet cardholders to make payments wherever Visa is accepted, makes it an attractive option in the market as fleet management continues to modernise.
Freddie
Company Specialist at Welcome to the Jungle
Insights
52% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jul 2024
$40m
SERIES B
Mar 2024
$25m
EARLY VC
Total funding: $98.5m
Company benefits
- Medical, dental, and vision coverage
- Meaningful stock options
- Flexible vacation policy
Company HQ
SoHo, New York, NY
Leadership
Daniel Simon
(Founder & CEO)Previously co-founded consumer finance startup Bread, which sold to Alliance Data Systems for over $500 million in 2020.
Salary benchmarks
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