Director of Lifecycle Marketing, Rula

• The ideal candidate is incredibly excited about lifecycle marketing, loves running strategic A/B testing programs, is obsessed with continuous improvement, and enjoys building things cross-functionally
• 10+ years of experience in consumer marketing
• 5+ years experience with complex consumer lifecycle marketing across email and SMS
• 3+ years of experience in a leadership people manager role
• Experience working cross functionally with operations and product teams
• Strong analytical skills and financial acumen
• Experience developing and executing a marketing strategy

Desirable

• We are seeking a strategic, data driven, and savvy marketing leader to own Patient Lifecycle Marketing and lead our Patient Lifecycle Marketing team.
• In this role you’ll own the lifecycle marketing strategy for our patient audience and be responsible for bringing it to life.
• This spans a patient’s entire lifecycle with us - nurturing them from their initial interaction with us to meeting their treatment goals to turning to Rula the next time they need mental healthcare based on the strength of their first experience with us.
• It also spans the different owned channels that we have to communicate with patients like email, SMS, and the in platform experience
• Practically this means that you are continually launching new programs within lifecycle marketing and testing around all elements of lifecycle to drive improvements and delight our patients.
• You’ll coordinate closely with the core product and strategy & operations teams who own the overall patient experience and the growth product and engineering team to make sure you have the tools and experiences you need.
• You’ll also collaborate extensively across the marketing team to help tell the Rula brand story and ensure a coherent patient experience throughout their journey with Rula.