Senior Product Marketing Manager, Spryker Systems
Commerce technology platform for global enterprises
Job no longer available
Commerce technology platform for global enterprises
201-500 employees
Job no longer available
201-500 employees
Company mission
To give companies the speed, flexibility, and control they need to stand apart.
Role
Who you are
- 5-8 years of experience in Product Marketing within complex enterprise SaaS, commerce, or platform environments
- Proven success in developing and executing messaging frameworks that translate technical product features into clear business value
- Strong understanding of B2B buying processes and value-based sales enablement
- Excellent written and verbal communication skills - able to craft clarity out of complexity
- Analytical mindset with the ability to measure and optimize performance based on pipeline contribution, content adoption, and campaign impact
- Highly collaborative and structured, with a demonstrated ability to align multiple stakeholders across Product, Tech, and Sales
- Native English speaker, preferably with fluent German communication skills
What the job involves
- Working closely with our EVP Go-to-Market, Florian Speckbacher and VP Product, Karl Bischoff, you will own the end-to-end product marketing strategy - translating Spryker’s modular and composable commerce technology into compelling, differentiated, and business-relevant messaging for enterprise audiences
- This is a strategic and executional hybrid role (approx. 40% positioning and messaging, 40% enablement and GTM readiness, 20% research and analysis) that sits at the intersection of Product, Technology, and Go-to-Market
- You will ensure Spryker’s value proposition is clearly articulated across all touchpoints - from the product roadmap to the sales pitch
- Define Clear Positioning: Build differentiated messaging frameworks that connect Spryker’s composable architecture to tangible business outcomes across industries and buyer personas
- Simplify Complexity: Translate deep technical concepts (e.g., modularity, API-first, scalability) into engaging and easy-to-understand narratives for IT, business, and executive stakeholders
- Enable the Field: Create and maintain sales and partner enablement content, including value messaging guides, battlecards, objection handling, and ROI frameworks that drive adoption and performance
- Lead Go-to-Market Readiness: Partner with Product and Tech teams to plan and execute product launches, ensuring the commercial organization is fully enabled and aligned
- Drive Competitive Differentiation: Monitor competitors, market trends, and emerging technologies to ensure Spryker’s messaging remains relevant, distinctive, and defensible
- Collaborate Cross-Functionally: Serve as the bridge between Product, Marketing, Sales, and Partner teams - ensuring cohesive storytelling and strategic alignment across the business
- Own strategic ownership of Spryker’s product narrative and positioning across industries and buyer personas
- Close collaboration with the Head of Marketing, EVP Go-to-Market, Product Leadership, and Technology teams
- Direct influence on how Spryker communicates its innovation to the market - bridging technology and business outcomes
- Opportunity to shape the function and grow toward a Director of Product Marketing role as Spryker continues to scale
- The chance to define how one of Europe’s most innovative commerce technology companies tells its story to the world
Our take
In the current era of digital transformation, and with the rapidly shifting landscape, the need for larger businesses to stay ahead of competitive and well-funded startups is increasingly crucial. Spryker is a modular cloud platform-as-a-service helping companies build experiences for the marketplace, B2B, and B2C commerce. The aim is to help larger businesses benefit from the same flexibility and rapid-testing capabilities that smaller, more agile companies can take advantage of.
Spryker offers upwards of 900 API-based modules to help larger businesses keep up with their smaller counterparts. The market demand for its services is on the rise, enabling the company to secure a good roster of top clientele such as ALDI and Toyota. That said, the profiles of Spryker competitors such as German Commercetools and US-based Shogun have also significantly increased.
Despite this competition, Spryker has expanded into the US market, adding new capabilities like the "Composable Value Services" tools and integrating Stripe into its platform to enhance financial processes. Along with appointing a new Global Chief Revenue Officer. These strategic moves align with this goal to capture a significant share of the global eCommerce software market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-17% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Dec 2020
$130m
SERIES C
Feb 2018
$22m
SERIES A
Total funding: $156.1m
Company HQ
Moabit, Berlin, Germany
Leadership
Boris Lokschin
(Co-Founder & CEO)Previously an Executive Consultant at CGI. Went on to become an Executive Business Manager at SYMMETRICS.
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