Lifecycle Growth Manager, Gorgias

• This role is ideal for someone who thinks like a product manager, acts like a growth hacker and writes like a marketer, and who thrives in a fast-paced, outcome-driven environment
• 4-7 years of experience in lifecycle marketing, customer marketing, or growth marketing at a SaaS company—ideally in a PLG or ecommerce environment
• Proven track record of owning and executing successful lifecycle strategies that demonstrate impact on business metrics (activation, engagement, retention, ARR)
• Data-informed and analytical, comfortable interpreting product usage patterns, funnel drop-offs, and running cohort or incrementality analysis (SQL a plus)
• AI-savvy, with hands-on experience using LLMs beyond copywriting—such as personalized varianting, decision trees, or scaled journey design
• Customer-obsessed, with the ability to translate merchant needs, pain points, and motivations into lifecycle strategies that deliver both business outcomes and great customer experiences
• Strategic thinker and clear communicator who simplifies complexity and articulates insights persuasively to cross-functional stakeholders
• Independent operator who can ship quickly, prioritize effectively, and scale what works in a fast-moving environment
• Proficient with marketing automation and data platforms (e.g. Iterable, Braze, Customer.io, Segment, Mixpanel, Amplitude) for segmentation, orchestration, and analytics
• Strong experimentation mindset: skilled at forming hypotheses, applying the right testing methodology (A/B tests, sequential testing, holdouts, or directional pilots), and iterating quickly based on insights
• Strong project manager, able to manage dependencies, prioritize effectively, balance multiple initiatives, and drive programs to timely completion

Desirable

• As a Lifecycle Growth Manager, you will own and optimise end-to-end lifecycle experiences that accelerate onboarding, increase activation and drive revenue expansion
• This is a high-impact individual contributor role that blends analytical rigour, growth experimentation and AI-native execution
• You will design and implement personalised, automated journeys across email and in-product surfaces, using segmentation, usage signals and behavioural triggers
• You will collaborate closely with Product Managers, Data Scientists, Engineers and PMMs to build self-serve paths and engagement programmes that scale across customer segments and product lines
• You’ll report to the Product Growth Lead and collaborate cross-functionally with teams company-wide
• Own the end-to-end strategy and execution of lifecycle programs across email and in-product, designing AI-powered, personalized journeys that drive activation, retention, and revenue growth
• Define and report on lifecycle KPIs (activation, NRR, feature usage), analyzing performance to identify drop-offs, scale winning strategies, and inform ongoing optimization
• Design and run structured experiments (A/B, multivariate, variant routing) with clear hypotheses and iteration loops to continuously improve campaign performance
• Leverage segmentation and automation using product usage, behavioral signals, and ML techniques to deliver personalized experiences at scale
• Use LLM tools and prompt engineering to generate, test, and QA lifecycle content for brand alignment, narrative cohesion, and performance impact
• Collaborate cross-functionally with Product, PMM, Data, and CX teams to ensure alignment with GTM strategy and a consistent, high-quality experience across touchpoints
• Outreaches and Initiatives: Candu, Customer.io, Guideflow, PromptLayer
• CRM: Vitally and Hubspot
• Data Activation: Hightouch, Segment, Zapier, Cargo
• Data Transformation: dbt