Enterprise Demand Generation Manager, Afresh
$158.4-237.6k
OTE
OTE includes a base salary plus a 10% target variable bonus
More information about location
2 days a week in office
SaaS for grocery store operations
Be an early applicant
SaaS for grocery store operations
101-200 employees
Be an early applicant
$158.4-237.6k
OTE
OTE includes a base salary plus a 10% target variable bonus
More information about location
2 days a week in office
101-200 employees
Company mission
To eliminate food waste and make fresh food accessible to all.
Role
Who you are
- 6+ years of demand generation experience at an enterprise B2B SaaS company, ideally one selling into a defined, named-account market
- Direct experience setting demand strategy and making investment calls — channel mix, allocation, and prioritization decisions
- A clear point of view on the modern AI-native marketing stack — you've proven out tools and workflows in your own work and bring informed recommendations to the team
- Hands-on experience building and running campaigns in HubSpot, on LinkedIn, and Google, including copy, tracking, and reporting — not solely through agencies
- Demonstrated experience leading Tier 1 events end-to-end, including booth strategy, executive dinners, and on-site sales coordination, with measurable pipeline impact
- Experience running webinar programs end-to-end, including content development and distribution
- Breadth across demand channels — paid acquisition, email and lifecycle, ABM/ABX, webinars, content distribution, web optimization, and marketing analytics
- Strong writer across campaign copy, email, landing pages, and webinar promotion
- Strategic operator who sets the plan, defends it with data, and brings a clear point of view to leadership and sales
- Creative eye and editorial judgment — has taste in campaign concepts, copy, and visual execution, and knows when a program is on-brand vs. generic
- AI-native operator — actively shapes how AI is used in their work, brings informed recommendations on the modern stack, and treats tooling as a competitive advantage
- Thoughtful within constraints — designs precise, high-impact programs for a niche, defined buyer set rather than relying on volume-based playbooks
- Excellent cross-functional partner — particularly with sales — and able to align stakeholders behind a clear plan
What the job involves
- We're seeking an Enterprise Demand Generation Manager to define and drive how Afresh shows up in the grocery market. This is a high-ownership role at the center of our go-to-market: you'll set the channel strategy, build end-to-end programs, and partner closely with sales to turn engagement into pipeline
- We're looking for someone to help build a modern, AI-powered demand engine — with the autonomy to make real calls about where to invest, what to kill, how to reach customers at every stage of the sales cycle, and how to win
- What makes this work distinctive is our market. We sell to a defined set of enterprise grocery retailers, which means demand generation here is a craft of precision rather than volume. The best programs are sharp, well-targeted, and grounded in a clear point of view about our buyers
- You'll have the space to design integrated campaigns that flex across top, middle, and bottom of funnel as the business evolves — and the mandate to bring a strong point of view on the AI tools and tactics shaping modern demand gen, and to evolve our stack with us
- Reporting to the Head of Marketing, you'll partner closely with Revenue Leadership and Sales, and manage an event coordinator responsible for pre-event logistics. You'll also work in tight partnership with our PMM team — they shape our positioning and content; you own how it reaches the right buyers, in the right format, at the right moment
- Set and execute the demand generation strategy across paid media, email, lifecycle, ABM/ABX, content distribution, and integrated campaigns
- Make smart investment calls across channels — recommending allocation, prioritizing spend, and partnering with the Head of Marketing to maximize pipeline impact
- Build account-driven GTM programs that engage a defined, named-account buyer set — designed for scale through AI-driven personalization, enrichment, and signal-based activation
- Flex programs across top, middle, and bottom of funnel as business needs shift
- Set the strategy for our event program — trade shows, field activations, and executive dinners — with measurable pipeline outcomes
- Manage an event coordinator who runs event logistics; you will own on-site execution
- Own our webinar program end-to-end, including content development, speaker coordination, promotion (co-owned with media partner), and redistribution — a meaningful opportunity to shape Afresh's voice across the funnel
- Partner with PMM, content, and sales to design distribution plans that get the right content in front of the right buyers at the right moment
- Evolve our marketing stack alongside RevOps — bringing your perspective on the AI tools, agents, and workflows that should sit at the center of a modern demand engine
- Lead our approach to signal-based automation, lead scoring, and intent-driven campaign activation
- Define KPIs and build full-funnel reporting (with RevOps) that connects HubSpot, Salesforce, and our website into a clear view of pipeline performance and ROI
- Report on demand performance with clear, synthesized insights and recommendations
Our take
Outdated inventory systems remain a major issue for grocers, particularly when it comes to fresh food. Many still rely on manual processes or rigid software that struggles to account for constantly changing factors like demand, shelf life and supply fluctuations. The result is over-ordering, wasted food and unnecessary costs, all problems that become even harder to manage at scale.
Afresh is tackling this with an AI-powered platform built specifically for fresh food operations. Its system helps grocers forecast demand, manage inventory and make smarter ordering decisions across categories like produce, meat and bakery. What started as a replenishment tool has expanded into a broader operating system, supporting planning, buying and day-to-day decision-making across store teams.
The company has grown quickly too, now supporting more than 12,000 grocery departments across North American and partnering with major retailers like Albertsons, Meijer and Wakefern. Following a year of strong growth and new product launches, Afresh is expanding its reach across the food supply chain, with ambitions that go beyond the store level. As pressure mounts on grocers to reduce waste and improve margins, Afresh is ready to be a key player in bringing AI-driven decision-making to the entire fresh food ecosystem.
Freddie
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Apr 2026
$34m
LATE VC
Aug 2022
$115m
SERIES B
Total funding: $181.8m
Company benefits
- Comprehensive health plans
- Generous parental leave
- Equity packages
- 401k matching
- Flexible vacation policy
- Professional development program
- Work from home stipend
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Matt Schwartz
(Co-Founder & CEO)Prior to co-founding Afresh in 2016, Matt worked as a Consultant for Bain & Company.
Nathan Fenner
(Co-Founder & CPO)Nathan has a Bachelors, Masters and MBA from Stanford University. Post studying, they became a Lecturer at Stanford in the Mechanical Engineering department before working at Liquid Robotics for 5 years.
Kristina Kemmer
(CTO)Kristina joined Afresh in 2023 as a Senior VP of Engineering, moving into the role of CTO in 2025. Prior to Afresh, she spent 4 years at Zapier as a Director/VP of Engineering and 2 years at InVision as an Engineering, then Senior Engineering Manager.
Adam Litle
(CRO)Prior to joining Afresh in 2025, Adam was the CEO of Sound Agriculture for over 5 years. He also served as the CRO at Granular for nearly 3 years and worked as a VP of Sales at Monetate for 1 year.
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