Senior Field Marketing Manager, Sprout Social
Verticals
$126.1-190.7k
Plus opportunity to receive restricted stock units (RSUs) under Sprout’s equity plan. Salary dependent on location
All-in-one social media management platform
Be an early applicant
All-in-one social media management platform
1001+ employees
Be an early applicant
$126.1-190.7k
Plus opportunity to receive restricted stock units (RSUs) under Sprout’s equity plan. Salary dependent on location
1001+ employees
Company mission
To help organizations of all sizes become better marketers and create the world’s most beloved brands.
Role
Who you are
- We know experience is built in a number of ways. Even if your background doesn’t match the exact requirements, we encourage you to apply and share any relevant skills in a cover letter
- We’re looking for someone with deep experience designing and executing programs that engage Enterprise audiences, shape industry perception, and accelerate revenue
- Our ideal candidate has a proven track record of delivering the right mix of executive experiences, targeted campaigns, and compelling narratives that resonate with full and deep buying committees
- They thrive in building from the ground up, and use both data and new market trends to continually refine and elevate our approach
- They are curious, creative, and comfortable operating in the gray—unafraid to test, learn, and adapt quickly
- They are passionate about building impactful programs, collaborating across sales and marketing, and shaping a plan that drives ambitious growth
- Just as importantly, they bring the leadership and vision to help us scale a best-in-class ABM and vertical marketing motion
- If you’re ready to set the bar higher, own your impact and accelerate your career, this is where you belong
- You combine strategic vision with hands-on execution, balancing big-picture thinking with an eye for detail
- 8-10 years of B2B marketing experience, with at least 4 years in ABM or a vertical-focused role
- Proven track record of building and executing successful ABM programs that drive measurable pipeline
- Strong understanding of enterprise sales cycles, buying committees, and executive engagement
- Excellent communication and storytelling skills, with experience developing industry-specific messaging
- Strong cross-functional collaborator who can align stakeholders and drive execution
- Data-driven mindset with experience using ABM platforms (e.g., 6sense) and CRM/marketing automation tools (Salesforce, Marketo, etc.)
What the job involves
- Sprout Social is looking to hire a Senior Field Marketing Manager (Verticals) to the Marketing team
- The Senior Field Marketing Manager (Verticals) plays a key role in building, developing and executing our Verticals and ABM strategy
- This role is critical in shaping how we engage priority industries, influence executive decision-makers, and accelerate revenue across our key vertical accounts
- This person will own the strategy and execution of vertical-specific and account-based initiatives—balancing awareness, pipeline creation, and deal acceleration across our most strategic accounts
- At Sprout Social, we don’t just market products—we set the pace for how breakthrough brands connect with the world
- We are social intelligence powering the future of customer connection, and our Marketing team is a driving force behind turning that vision into reality
- We put our customers at the heart of our strategy to drive market leadership, generate demand and increase customer retention, all in close partnership with our Sales and CX teams
- We lead with clarity, act with speed and measure success by the business results we create
- Here, you’ll have the freedom to test bold ideas, learn fast and shape the future—not only for Sprout, but for the global brands we empower
- Develop and own go-to-market plans for priority verticals, grounded in data, customer pain points, and competitive positioning
- Lead 1:1, 1:few, and scaled ABM programs aligned to priority accounts
- Build messaging frameworks and value propositions tailored to executive buyers and buying committees within each vertical and partner with product marketing to ensure vertical-specific content, case studies, and playbooks are readily available
- Collaborate with sales to identify target accounts and opportunities for personalized engagement
- Design integrated campaigns (events, digital, direct mail, executive programs) to influence pipeline and accelerate deal cycles
- Track, analyze, and optimize ABM campaign performance, sharing insights and recommendations with stakeholders
- Collaborate with field marketing to deliver high-touch experiences that connect to vertical priorities
- Define KPIs and measure program performance (pipeline influence, account engagement, deal acceleration, ROI)
- Regularly report results and insights to marketing and sales leadership + marketing peers by monitoring performance via marketing dashboards and analysis tools
- You are a true partner to both sales and marketing—collaborating across the organization to design vertical-specific and account-based programs that fuel pipeline, accelerate opportunities, and create a seamless customer buying journey
- You bring a data-driven mindset, continuously testing, measuring, and optimizing to ensure every program delivers measurable business impact
- At the same time, you thrive on building creative, differentiated experiences that resonate with executive buyers and buying committees in our most strategic vertical accounts. Ultimately, you help elevate our vertical and ABM strategy, acting as a connector, innovator, and driver of growth across the enterprise
- Within 1 month, you’ll plant your roots, including:
- Completing Sprout’s product and vertical/industry training to deepen your understanding of our solutions and how we create value for Enterprise accounts
- Partnering with your manager to define success metrics tied to vertical marketing and ABM impact
- Conducting initial 1:1s with sales, product marketing, and other strategic partners to understand vertical priorities and how marketing can accelerate revenue
- Learning our market messages, vertical value propositions, and ideal customer profiles
- Aligning with the field marketing teams on a vertical and ABM plan for Q1
- Gaining fluency in our martech stack, reporting tools, and processes so you have the right foundations to be successful
- Within 3 months, you’ll start hitting your stride by:
- Applying experience, research and industry-trend insights to shape a POV on how to evolve our vertical and ABM strategies
- Building recommendations for how to expand marketing support for geo-specific and vertically aligned sales teams
- Partnering with Rev, Marketing and Sales Ops to determine how best to measure and report on vertical and ABM program outcomes
- Within 6 months, you’ll be making a clear impact through:
- Becoming a core member of cross-functional planning teams, designing vertical campaigns and ABM programs that accelerate outbound motions and influence pipeline
- Rolling out best-in-class vertical programs and personalized ABM motions, including curated executive experiences, vertical roundtables, 3rd party conferences, and targeted digital outreach
- Regularly updating and iterating on vertical go-to-market strategies with aligned sales leaders, reviewing campaign performance, growth opportunities, and program roadmaps
- Within 12 months, you’ll make this role your own by:
- Acting as the subject matter expert on our vertical markets and ABM strategy
- Designing bespoke 1:1, 1:few and 1:many ABM plans for strategic accounts to deepen executive relationships and drive measurable pipeline impact
Our take
Engagement tools for social media are proving increasingly vital with the rise of social commerce, and brands need to keep a careful eye on customer satisfaction and interaction if the company is to net a profit from this market. Sprout Social is a social media management platform for brands and agencies of all sizes, allowing users to post, manage engagement, and access analytics on a single hub.
With plenty of big-name customers, including Unicef, Chipotle, and Subaru, Sprout Social has established a trusted and effective brand of its own. It dodged direct competition with social engagement platform Hootsuite by expressly prioritising its customer service tools, where Sprout Social appears to be generally recognised as superior.
To double down on serving the social commerce market and carve out a distinctive niche ahead of this e-commerce trend’s anticipated success, Sprout Social has integrated with platforms such as Shopify, Canva and Facebook Shops. It is also a member of the TikTok marketing partner program and has continued to receive accolades for its software.
Steph
Company Specialist at Welcome to the Jungle
Insights
21% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Dec 2018
$40.5m
SERIES D
Feb 2016
$42m
SERIES C
Total funding: $101.5m
Company benefits
- Insurance and benefit options that are built for both individuals and families
- Progressive policies to support work/life balance, like our flexible paid time off and parental leave program
- High-quality and well-maintained equipment—your computer will never prevent you from doing your best
- Wellness initiatives to ensure both health and mental well-being of our team
- Ongoing education and development opportunities via our Grow@Sprout program, employee-led diversity, equity and inclusion initiatives and mentorship programs for aspiring leaders
- Growing corporate social responsibility program that is driven by the involvement and passion of our team members
- Beautiful, convenient and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting
Company HQ
Chicago Loop, Chicago, IL
Leadership
Justyn Howard
(Co-Founder & CEO)They were Senior Account Executive at New Horizons, and worked in Learn.com's Executive Account Sales department.
Aaron Rankin
(Co-Founder & Board Member)They have a Master's in Information Systems Management from Carnegie Mellon and were an IT Architect at IBM. They were also a Software Engineer at Endeca, and they are currently an investor with Rankin Family Ventures.
Peter Soung
(Co-Founder & Head of Growth)They studied Computer Science at Penn State before working at IBM as a Software Engineer. They also worked as a Sales Engineer at companies such as Endeca.
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