Growth & Product Marketing Manager, Welocalize
$119-140k
Translation & localization for global businesses
Job no longer available
Translation & localization for global businesses
1001+ employees
Job no longer available
$119-140k
1001+ employees
Company mission
To bridge language and AI to power global success in even the most complicated and regulated environments.
Role
Who you are
- This role is ideal for a creative and data-driven marketer who excels in branding, multi-channel campaigns, and collaboration
- Bachelor’s degree in Marketing, Business, or a related field; advanced certifications are a plus
- Proven experience in brand building, multi-channel marketing campaigns, and lead generation
- Strong analytical skills with experience in data analysis, market research, and campaign performance tracking
- Excellent communication and collaboration skills to work across teams and with external partners
- Proficiency in marketing tools, CRM platforms, and analytics software
- Ability to manage multiple priorities in a fast-paced, dynamic environment
- Experience in the AI or tech industry is highly desirable
- If you are passionate about growth marketing, strategic partnerships, and building impactful campaigns, we encourage you to apply
What the job involves
- We are seeking an experienced and strategic Growth & Product Marketing Manager to drive brand presence, develop targeted campaigns, and support customer acquisition and retention
- The candidate will also focus on partnership development, market research, and lead generation to position the organization as a leader in AI services
- Establish Brand Presence: Create and maintain a professional and consistent brand identity to build credibility and highlight AI services
- Event Participation: Plan industry event attendance and sponsorships to increase visibility and thought leadership. Coordinate speaker roles for Research Labs, Core Leaders, and Commercial participants, while sales teams represent the organization at events
- Targeted Campaigns: Develop and execute marketing campaigns to attract clients and highlight unique capabilities
- Content Calendar: Manage a content calendar to produce high-quality assets, including case studies, blog posts, and social media updates
- Cross-Channel Campaigns: Plan and oversee multi-channel campaigns, including email marketing, social media, paid advertising, and content marketing
- Collaborative Efforts: Work closely with internal teams to align marketing initiatives with organizational goals and create polished, effective marketing assets
- Growth Strategy Development: Design and implement strategies aimed at acquiring new customers and retaining existing ones
- Partnership Development: Identify and cultivate strategic partnerships that foster growth through collaborations and co-marketing initiatives
- Project Management and Offshore Team Coordination: Lead and manage marketing projects from concept to execution, ensuring deadlines, quality standards, and budgets are met. Coordinate and oversee the activities of offshore marketing teams, ensuring seamless collaboration, consistent communication, and alignment with overall strategy
- Market Research: Conduct in-depth research to understand industry trends, customer needs, and competitor strategies
- Data Analysis: Analyze customer data and campaign performance metrics to uncover growth opportunities and refine marketing strategies
- Lead Generation: Develop and implement strategies to attract new customers and guide them through the sales funnel effectively
- As the Growth and Product Marketing Lead, you will play a pivotal role in shaping the brand presence and driving customer acquisition strategies for a cutting-edge AI services company. Join a team that values creativity, collaboration, and innovation in a fast-growing industry
Our take
According to the CSA, while only 16% of the global population speaks English as their native language, approximately 60% of the top 10M websites are in English. With over 250 language options, Welocalize enables companies to unlock business opportunities at a global scale by transforming and localizing its clients’ online websites and content.
The company has made an impressive number of strategic acquisitions over the years, widening its reach across a range of industries including digital content marketing, litigation support, and healthcare, and is a trusted multilingual solution for 2,000+ global company clients (including Disney, Uber, Dell, TNT, and Blackboard).
Founded in 1997, the company is currently the 4th largest language service provider in North America and the 9th largest provider globally. Welocalize is well-positioned to see continued growth as it furthers its market-leading presence, including by making moves to strengthen its leadership team moving forward.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
28% employee growth in 12 months
Company
Funding (1 round)
Nov 2010
$34m
GROWTH EQUITY VC
Total funding: $34m
Company HQ
Midtown South, New York, NY
Leadership
Paul Carr
(CEO)Prior to joining Welocalize in 2023, Paul was a President at Third Bridge Group for 4 years and a President at Axiom for 10 years. He also spent 4 years at American Express as a VP and Head of Strategy/GM of International Insurance Services.
Chris Grebisz
(CTO)Chris joined Welocalize in 2002, leaving the team in 2008 to work in leadership roles at various Software Development companies. He then returned to Welocalize in 2013 and has since led operations in the Americas and now oversees the companies digital transformation and technology development worldwide.
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