Director of Performance Marketing, The Black Tux
$155-200k
More information about location
Office located in Culver City, CA
Suits and formal wear for rent and purchase
Job no longer available
Suits and formal wear for rent and purchase
201-500 employees
Job no longer available
$155-200k
More information about location
Office located in Culver City, CA
201-500 employees
Company mission
To offer men an alternative to traditional tuxedo and suit rental outlets.
Role
Who you are
- To further this important mission, we are looking for a Director, Performance Marketing
- You have 8+ years of experience in performance marketing at a DTC, ecommerce, or marketplace brand—ideally in apparel, fashion, or wedding/relevant lifestyle categories
- You’re fluent in CAC, ROAS, LTV, contribution margin, incrementality, and attribution models—and you can translate data into clear strategic recommendations
- Deep experience in GA4, Google Ads, Meta, YouTube/CTV platforms, and modern analytics tools
- You’re comfortable leading discussions with executives, collaborating with creative partners, and working closely with product/engineering to improve measurement and site performance
- You can build the strategy, but also jump into the platforms when needed
- You work with urgency, solve problems quickly, and adapt based on time of year, wedding seasonality, and shifting platform trends
- You care about helping people look and feel great on life’s big moments—and you’re excited to grow a brand with premium positioning and word-of-mouth at its core
- You describe yourself as kind, collaborative, and creative. You know ownership is more than responsibility; it's about taking pride in your work and accountability for any success or failure
- Customer experience is at the heart of everything you do, it inspires and motivates you to hold a high expectation of yourself and your teammates. You are humble, inclusive, and respectful
What the job involves
- In this role, you’d be joining the Marketing team. The marketing team helps people discover The Black Tux, understand what sets us apart, and feel confident choosing us for their big moments. We use smart strategy and creative storytelling to bring new customers in and keep them coming back
- The Director of Performance Marketing owns the strategy and execution that drive measurable growth
- They use data, testing, and creative optimization to attract the right customers, improve efficiency, and scale revenue across all paid channels
- Lead the planning, execution, and optimization of all paid media channels—including Paid Social, Search, YouTube/CTV, Display/Retargeting, Affiliate, and Paid Partnerships
- Develop growth plans that balance revenue, CAC efficiency, new customer acquisition, and LTV
- Build full-funnel acquisition paths from awareness to conversion; shape how we reach grooms, brides, wedding guests, and adjacent audiences
- Partner with creative, brand, and product/tech teams to define channel-specific creative needs, messaging, and testing frameworks
- Work with finance and lead monthly/quarterly forecasting across spend, ROAS, CAC, AOV, and contribution margin
- Build attribution-informed reporting for channel performance using tools like GA4, Triple Whale, and platform data
- Present insights and recommendations to the executive team
- Drive experimentation across audience segmentation, bidding strategies, landing pages, creative variations, and cross-channel sequencing
- Develop rigorous measurement frameworks, incrementality tests, lift studies, and MMM/MTA analysis where applicable
- Collaborate with the Brand and Creative teams to align channel strategy with campaigns, product launches, wedding seasonality, and merchandising moments
- Partner with Product/Engineering on tracking, conversion rate optimization, and tech stack improvements (server-side tracking, pixel health, feeds, etc.)
- Take ownership as a team of one, and leverage agency and channel partners as extensions of the team, making sure that they are invested in the business and have a deep understanding of our goals and how to reach them
- Ensure best-in-class execution across campaigns, budgets, and creative operations
Our take
Born from a dissatisfaction with tux hiring, the founders of The Black Tux sought to create an alternative to traditional tuxedo and suit rental outlets, something that was a more fun and enjoyable experience for customers.
Clients can hire or buy one of the company's own designed 100% merino wool suits as well as cotton shirts and proper leather shoes. Using quality and craftsmanship to set them apart from other traditional rental options that typically offer factory-made polyester garments that have been through many rounds of dry cleaning. Customers can build their own look or have one curated by in-house stylists based on their needs. Suit hire is competitively priced considering the garments are worth upwards of $1200 on the shelf.
With standalone showrooms and a Partnership with Nordstrom, Black Tux has recently stepped into the physical retail world. Moving into a future where suits aren’t just reserved for weddings, and the stigma around clothing rental begins to diminish, the company has also started to provide formal wear for interviews and even dates.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Mar 2018
$30m
SERIES C
Sep 2015
$25m
SERIES B
Total funding: $67.6m
Company benefits
- Competitive salaries
- Health, dental, vision and life insurance coverage
- 401(k) Plan
- Paid parking
- Paid maternity and paternity leave
- Open vacation time
- Stocked kitchen & pantry
- Free Lunch Fridays
- Complimentary dry cleaning & tailoring services
- Quarterly excursions (baseball games, sailing trips, etc)
- Frequent happy hours
- Free suit rentals
- Dog friendly office
- Four blocks from the beach, two from the Promenade
Company HQ
Downtown, Santa Monica, CA
Leadership
Patrick Coyne
(Co-Founder & Board Member)After completing an MBA from NYU Stern School of Business, they co-founded The Black Tux. They are also co-founder and CEO of LiveControl, which provides video production crews remotely.
Andrew Blackmon
(Co-Founder & CEO)Before co-founding The Black Tux, they studied English Literature at Pepperdine University and completed an MBA from HEC Paris.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job