Senior Director Marketing, Splice
Instruments
Royalty-free sounds and samples for making music
Be an early applicant
Royalty-free sounds and samples for making music
201-500 employees
Be an early applicant
201-500 employees
Company mission
To make music creation a more fulfilling and empowering experience for all.
Role
Who you are
- 12+ years of experience in senior marketing leadership roles (brand, growth, product marketing, or integrated GTM), ideally in creative software, music tech, SaaS, or subscription/perpetual digital products
- Demonstrated success leading GTM strategies that drive adoption, engagement, and revenue growth
- Proven experience managing and developing high-performing teams with multi-layered reporting structures
- Strong brand leadership experience, ideally with premium, creator-led brands
- Deep understanding of creator workflows (composers, producers, or both); virtual instruments familiarity strongly preferred
- Strong cross-functional leadership with product, engineering, design, and commercial partners
- Highly data-driven and metrics-literate, with strong strategic judgment and prioritization skills
- Excellent communication and storytelling skills, with confidence presenting to senior stakeholders
What the job involves
- We’re looking for a senior marketing leader to own the Spitfire Audio brand and go-to-market (GTM) strategy and be the key strategic marketing partner owning trade-offs across the broader Splice and Spitfire Instruments portfolio
- This role owns all marketing output for Spitfire Audio, from brand strategy and storytelling to campaigns, lifecycle, partnerships, and merchandising
- It will also lead strategic positioning, launches, and growth for Spitfire Audio’s core instruments business—strengthening leadership with composers, expanding into adjacent creator segments, and driving sustained revenue through world-class brand building and performance marketing
- Reporting to the GM, this role will directly manage the Spitfire Audio GTM team and direct marketing efforts across the broader Splice and Spitfire Instruments portfolio – helping guide GTM trade-offs, coordinated campaigns, and clear brand storytelling
- Define Spitfire Audio’s brand vision, positioning, and customer narrative
- Set GTM priorities and translate launches and strategic bets into clear plans with measurable outcomes
- Ensure consistent differentiation across all touch points (sound quality, musicality, expressiveness, ease of use)
- Work closely with the GM, Instruments, and SVP, Marketing to shape Spitfire Audio’s place in the Splice brand architecture
- Drive GTM execution across launches, evergreen growth, and seasonal moments
- Lead integrated campaigns across content, social, CRM/lifecycle, partnerships, PR, and site merchandising
- Build repeatable GTM operating rhythms (planning, launch playbooks, performance reviews)
- Optimise acquisition, activation, conversion, and retention journeys across the funnel
- Own lifecycle strategy including onboarding, cross-sell/upsell, winback, and segmentation
- Partner closely with ecommerce and web teams to improve conversion and merchandising
- Translate product and AI innovation into compelling, creator-centric value propositions
- Shape pricing, packaging, and positioning across perpetual and subscription business models
- Manage and develop the Spitfire Audio GTM org, including creative, product marketing, partnerships, merchandising, and CRM
- Set clear priorities, coach leaders, and maintain a high bar for creative and executional excellence
- Build a highly data-driven marketing culture
- Act as a senior strategic marketing leader across Spitfire Audio and Splice Instruments
- Help resolve overlaps, define portfolio positioning, and guide GTM trade-offs
- Ensure customers clearly understand Spitfire Audio vs. Splice Instrument offerings and why each exists
Our take
Traditionally, making music has relied on instruments, musicians, and a lot of coordination. Splice turns the music industry on its head by streamlining the process of creating, collaborating, and sharing music.
Acting like a GitHub for musicians, Splice sets itself apart from other music production software by offering samples and loops to its customers for a relatively affordable monthly flat fee, while simultaneously allowing creative artists to sell their sounds for royalty-free use. As such, the platform has been used by more than 2.5 million users, from bedroom DJs to mainstream artists such as Eminem, Ariana Grande, and Drake.
Splice co-founder Steve Martocci brings a track record from his previous startup, GroupMe, which was sold to Skype for $85 million just a year after launching. Splice is now valued at nearly half a billion dollars and is focusing on partnerships and adding more samples to its library to work on its product and attract new customers.
Steph
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2021
$55m
SERIES D
Mar 2019
$57.5m
SERIES C
Total funding: $159.8m
Company benefits
- Time Off: Unlimited PTO to recharge and thrive
- Health & Wellness: Comprehensive medical, dental, and vision coverage for you and your dependents
- Retirement Savings: 401(k) plan with immediate vesting and company match
- Parental Support: 12 weeks of fully paid parental leave for non-birthing parents, and 18-20 weeks for birthing parents
- Flexible Work Options: Work remotely or connect at our office hubs and creative spaces worldwide
- Professional Growth: Annual learning budget, leadership programs, and team ambassador opportunities
- Community & Connection: Inclusive events, team meet-ups, and vibrant Employee Resource Groups
Company HQ
Flatiron District, New York, NY
Leadership
Kakul Srivastava
(CEO)Became CEO of Splice in 2022. Prior to this, they were the VP of Creative Cloud Experience & Engagement at Adobe, the CEO of Project Sublime, the VP of Product Management & Marketing at GitHub, and the CPO at WeWork.
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