Growth Marketing Manager, Skylight

Buddy

$110-150k

+ Equity. Salary shown for Colorado, other locations may vary

Google AdWords

Mid and Senior level

Remote from US

Digital picture frams and smart calendars

Be an early applicant

Digital picture frams and smart calendars

101-200 employees

B2CLifestyleInterior design

Be an early applicant

$110-150k

+ Equity. Salary shown for Colorado, other locations may vary

Google AdWords

Mid and Senior level

Remote from US

101-200 employees

B2CLifestyleInterior design

Company mission

To connect loved ones by creating the world's simplest products and services that improve family life.

Job

Company

Role

Who you are

The ideal candidate is a strong communicator with a passion for creative testing and optimizing marketing spend
4–7 years in a growth or performance marketing role with hands on experience in Meta and Google Ads
Experience with briefing creative teams and presenting creative performance data
Track record of scaling budgets while maintaining profitability and efficiency targets
Strong grasp of performance metrics (MER, CPA, ROAS, CTR, Thumbstop)
Familiarity with various marketing attribution methodologies such as MMM, MTA and incrementality

What the job involves

We're seeking an analytical and detail-oriented Growth Marketing Manager to support the Growth team in owning the paid acquisition strategy for new product innovation
This role will report to the Director of Growth while closely collaborating with New Business GMs to drive 0-1 paid media efforts, manage cost per acquisition targets and develop a rigorous creative testing roadmap
Profitably scale paid search and social spend through rapid creative iteration for Calendar Ecosystem products while adhering to MER, CPA and Contribution targets
Develop a high velocity creative testing plan that generates actionable business learnings and informs the future creative roadmap and product positioning
Provide clear, performance-based creative briefs and feedback that lead to winning concepts and high creative hit rates
Work collaboratively with Product Marketing to test and validate new marketing angles based on customer research
Manage campaign structure, keyword strategy, and bidding to maximize CPA efficiency
Continuously monitor auction insights, impression share, and CPC trends to maintain competitiveness
Use platform data, third-party tools, and site analytics to inform decisions beyond in-platform metrics
Report key performance insights and make actionable recommendations that improve performance

Our take

Skylight, a digital photo frame and smart calendar brand, has emerged as a solution to a timeless problem: staying connected with loved ones in an increasingly digital world. With over 1.5M units sold, Skylight's flagship product, the Skylight Frame, has quickly become the top-selling digital picture frame on Amazon. It offers a way for users to share cherished photos with family and friends from anywhere in the world.

To further expand its reach, Skylight recently closed a successful funding round. This funding marks a pivotal moment for the company, affirming its journey from a decade of profitable bootstrapping to a new era of growth and innovation. The capital injection will be used to support the company's mission to meet the surging demand for its tech and propel it to even greater heights.

Steph

Company Specialist at Welcome to the Jungle

Insights

Trustpilot (4.2)

Company

Company benefits

Ability to work remotely
Health, Vision, and Dental Insurance
401k
Monthly Health/Wellness Stipend
Annual Learning/Self-Development Stipend
Fun and collaborative culture

Company HQ

Central LA, Los Angeles, CA

Leadership

Michael Segal

(Co-Founder & CEO)

Previously founded Curio Road where they served as CEO. They also worked as a Product Manager at Spotify.

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