Director of Growth Marketing, Skylight

Innovation

$160-200k

+ Equity. Salary shown for Colorado and California, other locations may vary

Senior and Expert level

Remote from US

Digital picture frames and smart calendars

Open for applications

Digital picture frames and smart calendars

201-500 employees

B2CLifestyleInterior design

Open for applications

$160-200k

+ Equity. Salary shown for Colorado and California, other locations may vary

Senior and Expert level

Remote from US

201-500 employees

B2CLifestyleInterior design

Company mission

To connect loved ones by creating the world's simplest products and services that improve family life.

Job

Company

Role

Who you are

You think in contribution margin and payback, not just CPA and ROAS
You’re a 0-to-1 builder who would rather build and run the engine than delegate and optimize
You want to take a product from early traction to efficient scale, and you have a point of view on when it’s ready
7+ years in growth or performance marketing, including scaling a new product or business line from early traction to efficient scale
Has made P&L-level tradeoffs with Finance and GM-level stakeholders, beyond optimizing channel metrics
Has launched and scaled multiple paid channels (e.g., Meta, Google, TikTok, YouTube, AppLovin), picking them based on how well they fit the product and audience, and is still hands-on in the accounts
Deep fluency in unit economics: CAC, MER, contribution margin, payback and LTV
Strong creative instincts, with experience briefing creative teams and presenting what’s performing
Rigorous about measurement (MMM, MTA, incrementality), and knows the difference between a real result and a fluke
Pulls their own data and builds their own models
Bonus: consumer hardware, kids or family products, subscription attach, or retail launches

What the job involves

We’re looking for a Director of Growth Marketing to own growth for our new product lines, starting with our latest launch, Skylight Buddy. Think of yourself as the CEO of acquisition for these products. You’ll own the paid acquisition strategy, decide how and when to scale, and balance the P&L alongside our New Business GMs as you shape how each product goes to market
You’ll report functionally to the Director of Growth and work closely with GMs on product growth strategy
This is a senior individual contributor role, with the opportunity to lead a small team or contractors as the businesses grow. You’ll set the strategy and do the work yourself, in the ad accounts and in the data. There’s no playbook to follow; you’ll be writing it
Set and defend targets for CPA, MER and contribution. Work with GMs and Growth Finance to build the unit economics model for each new product (blended CAC, payback, contribution margin), and make the calls to scale up or pull back
Work with GTM and GMs on launch plans, positioning, offer and pricing tests
Translate volume, margin and inventory goals into channel strategy and budget. Partner with Demand Planning to reforecast when reality changes
Find the channels where each product and its audience naturally fit. Test new channels quickly, scale the ones that work, and decide the order in which to expand
Run paid channels – i.e. Meta, Google – hands-on and build a campaign structure that scales as products grow
Run the creative machine for maximum learning. Set the hypotheses, brief internal and agency creative partners, and make the final call on what scales
Own marketing measurement. Design incrementality tests and holdouts suited to early-stage products, and measure how spend drives sales at retail and on Amazon, not just DTC
Collaborate closely with GMs and Product Marketing, feeding what you learn back into product positioning, the creative roadmap and the product roadmap
Give leadership a clear weekly story: what happened, why it happened, and what we’ll do next

Our take

Skylight, a digital photo frame and smart calendar brand, has emerged as a solution to a timeless problem: staying connected with loved ones in an increasingly digital world. With over 1.5M units sold, Skylight's flagship product, the Skylight Frame, has quickly become the top-selling digital picture frame on Amazon. It offers a way for users to share cherished photos with family and friends from anywhere in the world.

To further expand its reach, Skylight recently closed a successful funding round. This funding marks a pivotal moment for the company, affirming its journey from a decade of profitable bootstrapping to a new era of growth and innovation. The capital injection will be used to support the company's mission to meet the surging demand for its tech and propel it to even greater heights.