Marketing Ops Manager, Instrumentl

• 3-5+ years in Marketing Operations, Revenue Operations, or a GTM Systems role at a B2B SaaS company
• Hands-on experience with marketing automation and CRM administration (HubSpot preferred)
• Data architecture experience: you’ve designed or significantly improved a marketing data model and connected multiple systems
• Analytical mindset: you make decisions based on data and know how to measure whether a campaign or experiment is working
• Comfortable partnering with product and engineering teams
• Experience with BI tools or data warehouses
• Builder mentality: You'd rather create a scalable system than do the same manual task twice
• Curious about AI: You're excited (not anxious) about how AI is changing marketing and you want to be the person figuring out how to use it
• Strong communicator: You can explain technical concepts to non-technical stakeholders and translate business requirements into system design
• Ownership-oriented: You don't wait to be told what to do. You see a gap, propose a solution, and drive it forward
• Collaborative: You know that the best systems are built in partnership with the people who use them whether that's a PMM, an Events Manager, or a Growth Product engineer

Desirable

• We’re hiring a Marketing Ops Manager, reporting to the Revenue Operations Lead, to own the technical infrastructure that powers our marketing engine
• This is a builder role. You’ll architect our marketing data model within our CRM, integrate new data sources, and implement AI tools across our marketing programs
• You’ll partner closely with our Product Marketing Managers (campaigns, launches), our Events & Community team (conferences, virtual webinars, community programs), and our Growth Product team (a high-speed engineering team focused on product signups and onboarding)
• You’ll act as the connective tissue for Marketing, Sales, and CS initiatives so every launch ships with the execution and reporting these teams need to operate in lockstep
• You’ll work alongside two other RevOps Managers and together, you’ll form the core team that makes our GTM motion efficient, scalable, and increasingly intelligent
• This role is ideal for someone who is an equal parts systems thinker and hands-on builder, someone comfortable writing SQL queries in the morning and presenting a quarterly business review to leadership in the afternoon
• Data Architecture & CRM Ownership:
• Own and maintain our marketing data model in HubSpot, ensuring clean object relationships, consistent field architecture, and scalable structure as we grow
• Build and maintain data pipelines connecting external sources (product usage, event platforms, enrichment providers, ad platforms) into our marketing systems
• Establish data governance standards and ensure data quality across all marketing systems, from campaign attribution to lifecycle stage definitions
• Partner with Growth Product to instrument signup and onboarding events, ensuring product data flows cleanly into HubSpot
• Build and refine lead scoring and segmentation models based on conversion data and PMM feedback
• AI Tooling & Automation:
• Evaluate, implement, and optimize AI tools that enhance marketing productivity
• Build automated workflows that reduce manual work: enrichment on inbound signups, event follow-up sequences, intelligent nurture branching, and onboarding triggers
• Partner with PMMs and the Events team on adoption of new tools
• Stay current on emerging AI/automation capabilities and bring a POV on what to test next
• Reporting & Analytics:
• Build and maintain dashboards providing visibility into funnel health, channel performance, campaign ROI, event ROI, and signup-to-activation conversion
• Own the lead tracking and management funnel across channels (SEO, SEM, Social, AOE, events, etc.)
• Enable downstream optimization and experimentation, including A/B testing, performance modeling, and forecasting
• Document metric definitions, scoring logic, and attribution methodologies to ensure transparency across Marketing and GTM teams
• Partner with Growth Product and Marketing to define launch KPIs and stand up dashboards that give Marketing, Sales, and CS shared visibility
• Integration & Tech Stack:
• Own integrations across the martech stack beyond HubSpot (event platforms, community tools, ad platforms, enrichment, product analytics, data warehouse)
• Evaluate new tools and make build-vs-buy recommendations
• Ensure our marketing tech stack is lean, well-integrated, and delivering ROI