Content Optimization Manager, Podium Education
+ Performance-based bonus
Experiential education company for universities
Be an early applicant
Experiential education company for universities
101-200 employees
Be an early applicant
+ Performance-based bonus
101-200 employees
Company mission
To supercharge student outcomes.
Role
Who you are
- 3+ years of experience in content marketing, lifecycle content creation, copywriting, or related fields
- Strong experience writing for short-form email and website marketing
- Experience developing landing page or conversion-focused content
- Familiarity with paid social platforms (Instagram, Facebook, LinkedIn) and content best practices
- Comfortable reviewing performance data and making content recommendations
- Strong attention to detail and ability to manage multiple campaigns at once
What the job involves
- The Content Optimization Manager is responsible for creating and improving the performance of student-facing marketing copy across email, SMS, landing pages, forms, and paid social touchpoints
- This role sits within Growth Marketing and focuses on developing, testing, and refining messaging that drives student engagement, application completion, and enrollment. You will partner closely with Lifecycle Marketing, Paid Media, Enrollment, and Partnerships to ensure consistent, high-performing content across the student journey
- This is not a traditional content creation role. Success is measured by how content performs across channels and contributes to overall conversion
- Email & SMS Content Optimization
- Write and optimize marketing emails and SMS campaigns across the student lifecycle
- Develop high-converting subject lines, body copy, and calls to action
- Partner with Lifecycle Marketing to improve engagement and conversion rates across campaigns
- Continuously test messaging angles, urgency, and value propositions
- Landing Page Content
- Develop and refine landing page copy to improve conversion rates
- Optimize headlines, structure, and calls to action based on performance data
- Partner with Growth and Design to test new page variations and conversion approaches including new user-experiences, designated pathways, etc
- Paid Social & Cross-Channel Ideation
- Develop content ideas and messaging angles for Instagram, Facebook, and LinkedIn campaigns
- Translate high-performing email/SMS messaging into cross-channel concepts
- Partner with Paid Media to test new creative directions and campaign themes
- Ensure consistency of messaging across all student touchpoints including post-event communications
- Content Testing & Iteration
- Generate content ideas and variations for A/B testing across channels
- Analyze campaign performance and recommend improvements
- Document winning messaging and scale successful approaches across schools and programs
- Student Insights & Messaging
- Gather student feedback and identify common questions, objections, and motivations
- Conduct student facing user-research to create customer personas
- Translate insights into clearer, more compelling messaging across channels
- Support development of messaging frameworks for programs, tracks, and partner schools
- Success in This Role:
- Improved email and SMS engagement and conversion rates
- Increased landing page conversion rates
- Stronger consistency in messaging across channels
- Increased volume and quality of content testing
- Clear, compelling communication of program value to students
Our take
College students often face the challenge of lacking real-world experience, making it difficult to land their first job. This can be particularly true for students who don't have connections or access to internship opportunities.
Podium Education tackles this problem by providing undergraduate students with real-world project-based experiences through its university network and career accelerator platform. Partnering with over 60 universities and leading corporations like Intel, Podium allows students to build in-demand skills in areas like digital marketing, coding, and data analytics.
To further strengthen its reach and impact, Podium recently acquired Untapped, an all-in-one early career talent platform connecting students with top companies like JP Morgan and Stripe. This acquisition brings together Podium's extensive university network with Untapped's vast employer network, ultimately positioning Podium to become a leader in experiential education.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Aug 2022
$20m
SERIES B
Oct 2020
$12m
SERIES A
Total funding: $32m
Company benefits
- 401k, health, vision, and dental insurance package
- Unlimited paid time off
- Excellent birthing and bonding leave policies
- Monday team lunches
- Extremely passionate and intelligent colleagues
- Super cool offices, if you live in Austin or Phoenix
- Monthly team events
- Have a massive impact on the lives of others, every day
Company HQ
Congress Avenue Historic District, Austin, TX
Leadership
Brooks Morgan
(Co-Founder & Chairman)Previously the founder and CEO of GetAccepted (acquired by The Princeton Review). They also served as the CRO at The Princeton Review, COO at Uversity, and worked in VP, BD, and Sales at Infegy.
Alex Ricken
(Co-Founder, CPO & Board Member)Previously a Director of the Global Freshman Academy at EdPlus at Arizona State University. Prior to this, they held Directorial roles at Kaplan Test Prep and served as the COO at Grockit.
Christopher Parrish
(Co-Founder & President)Previously worked at 2U in various roles, including Director of Strategic Operations and Senior Vice President. Prior to this, they worked at McGladrey and Bank of America.
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