Marketing Manager, DentalMonitoring

• You have 5-10 years demonstrable working experience in marketing
• You have experience in setting up and optimizing 360 integrated marketing programs
• You have strong analytical skills and data-driven thinking
• You are up-to-date with the latest legislation, trends, and best practices in comms, marketings etc
• You have time management and strong organizational skills
• You have excellent interpersonal skills
• You have excellent communication skills, both written and verbal
• You are fluent in French and English

Desirable

• Lead, implement and supervise marketing initiatives within the region
• Track and optimize the positioning versus competition on all targets (orthodontists, GPs, treatment coordinators, patients)
• Define a bi-annual marketing plan in line with global marketing imperatives and objectives set by the Chief Marketing Officer
• Define and execute the DM regional market strategy to gain a foothold in the specific market/region . Approx. 30% strategy and 70% execution
• Collaborate with the Chief Marketing Officer to roll out local initiatives, and provide input on behalf of the region for brand and global campaigns
• Take responsibility for the regional marketing budget under the supervision and approval of the Chief Marketing Officer and reporting under each streamline (comms/events/ ClinEd...)
• Support the Sales and Customer Experience teams in the region
• Coordinate with the Communication and Graphic Design team to create engaging copy and content for events, campaigns, sales enablement, branding, and social media activities
• Work closely with the Digital Marketing Manager to roll out drip campaigns, email marketing, re-marketing, and lead generation activities in the region and assisting in the overall strategy
• Organize and manage events such as webinars, scientific congresses, study clubs and masterclasses to generate ROI and drive brand awareness
• Take initiative to run local experiments and activities to increase growth and brand awareness
• Evaluate opportunities and nurture relationships for partnerships and advertising
• Grow a community of advocates through industry leaders, social influencers, and medical and technology community