Senior Ecommerce Analytics Analyst, Accenture
$50.5-162k
Salary applicable to New York and Colorado applicants only
More information about location
Global professional services company
Job no longer available
Global professional services company
1001+ employees
Job no longer available
$50.5-162k
Salary applicable to New York and Colorado applicants only
More information about location
1001+ employees
Company mission
To deliver on the promise of technology and human ingenuity.
Role
Who you are
- Minimum 3 years of experience in data analytics for ecommerce or digital marketing
Desirable
- In depth expertise with Google Analytics and ecommerce data tag set up and management
- Prior ecommerce/digital marketing agency experience in Google Tag management delivery for clients
- Experience using Google Tag Manager to implement event tracking, marketing tags and Google Analytics ecommerce tracking
- Strong data analysis skills using Excel and Google Sheets
- Ability to effectively visualize data in various forms slide decks, Google Data Studio, Sisense Data Cloud, finger paintings and the ability to communicate data driven storytelling and decision-making
- Ability to converse in measurement of web analytics
- Proactive communicator with internal teams to ensure full visibility of task management, deliverable timelines, and action items requiring client attention
- Strong time management skills and proven appetite for continuous learning
What the job involves
- Implement marketing tags and event tracking in Google Tag Manager
- Own Google Analytics 4 and Google Analytics Enhanced Ecommerce setup through GTM for website builds and migrations. This role requires participation in website builds analytics implementation and migration as well as retainer work for ongoing optimization and strategy
- Own analytics data analysis for clients and recommend tactics for additional measurement, optimizations, and client strategy, developing slide decks and client facing reports to summarize analysis and effectively present material to internal teams and external clients
- Work directly with clients and internal strategy team to present research, reporting, and prioritization of initiatives serving as resident subject matter expert in optimization and analytics
- Analyze data to improve customer acquisition and improve customer retention packaging analysis into digestible outputs based on the needs of the project formal report PDF with notes, slide deck, Excel workbook, etc
- Extracts and analyzes data and uses critical thinking to uncover valuable insights and propose strategic business recommendations, researching and documenting commerce benchmark data, UX trends, and new growth marketing tools useful to deliver value to clients
- Key stakeholder in Conversion Rate Optimization (CRO) discovery and reporting processes through tracking, analytics strategy, and articulating reasoning of recommendations
- A/B testing and personalization goal setting, roadmap and strategy for clients utilizing Google Optimize, VWO, Dynamic Yield, etc
- High level of involvement in client roadmaps, working closely with agile teams, UX designers and front-end developers, including collaboration with the development through integration of automated tracking strategies
- Monitor and measure ROI of all Conversion Rate Optimization priorities
- Accurately scopes work all technical outputs analysis, reports, A/B tests, audits
- Minimal travel is expected for this position (<10%)
Our take
Previously working as the tech consultancy wing of Arthur Andersen accounting firm, Accenture, now a professional services company, was part of the 1950s team responsible for the first-ever computer installation in Louisville Kentucky. After its split from Andersen in 2001, Accenture took its new moniker, blending the phrase “accent of the future” as a statement of intent.
Accenture has certainly lived up to its name in the last 20+ years, acquiring and developing a large portfolio of cybersecurity, cloud platforms, and technology companies, leading to its value of $177 billion and placement on the Fortune Global 500 company list. In late 2022, Accenture further invested in the frontiers of digital by acquiring BehaVR, a mental health treatment system that utilises virtual reality. It also has an eye on the climate crisis, investing in KETOS, a data intelligence company that helps monitor and address water efficiency and quality.
Through its investments, Accenture has retained a relevance and an importance as a major global player. In January 2023, Accenture partnered with Microsoft and the World Economic Forum to deliver a presentation about investments in the metaverse and its growing importance in business and culture. Accenture’s new metaverse platform, CEO Julie Sweet claims, will help social workers, case workers, firefighters, and the general public train for challenging situations.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Company benefits
- Employees have a choice of national plans (PPO, EPO, HDHP) covering a wide range of medical services and prescription drugs
- Employees have access to dental PPO and dental maintenance organization (DMO) plans, as well as a routine vision care plan
- Wellness program: The program includes an app for tracking fitness, nutrition and resiliency which provides cash rewards quarterly
- Accenture Medical plan participants have access to telemedicine, free second opinion services, and digital weight loss programs.
- Fertility and adoption navigation support, as well as reimbursements for adoption and surrogacy fees
- 16 weeks paid maternity leave for birth parents
- 8 weeks paid time off for other parents
- Subsidized back-up dependent care, as well as a concierge service, is available for children, spouses or elderly family members
- Flexible work arrangements help employees achieve work/life balance while also meeting Accenture’s business needs
- Primary caregivers, both men and women, may work locally for one year following their return from the birth or adoption of a child
- PTO encompasses traditional vacation time along with paid sick leave; days vary based on level and tenure from 17 to 27 per year
- We provide 8 paid standard holidays and 2 culture days (for any days you choose), in addition to the PTO program
- A variety of programs exist to allow employees to take leave when life calls you away from your work
- Employees can immediately contribute and, after meeting eligibility requirements, receive the $1 for $1 match up to 6% of contributions
- Eligible Accenture employees can contribute up to 10 percent of their salary to purchase Accenture shares at a 15 percent discount
- Accenture provides you with a basic level of coverage and you can purchase more coverage for yourself and your family
- Accenture continues a portion of your salary for up to 180 days if you are disabled and can’t work. LTD insurance is also available
- You can use pretax dollars to pay for eligible health care and dependent day care expenses
Company HQ
City of London, London, UK
Leadership
Julie Sweet
(CEO (Not Founder))Previously CEO of North America for Accenture and Partner at Cravath, Swaine & Moore LLP.
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