Senior Manager of Field & Account-Based Marketing, Coupa
EMEA, Pay/Treasury & Supply Chain Design & Planning
Business spending management platform
Be an early applicant
Business spending management platform
1001+ employees
Be an early applicant
1001+ employees
Company mission
To provide a clear idea of business value for clients.
Role
Who you are
- This role is ideal for you if you thrive in a fast-paced, collaborative environment and you are highly practical
- You are not afraid to take ownership and enjoy working closely with salespeople, partners and customers
- First and foremost, a can-do attitude
- Experience in Enterprise B2B marketing in ABM, demand generation, or digital marketing
- Data and metrics-focused, and experience with various MarTech solutions: Salesforce, Marketo, Demandbase / 6sense, Linkedin Campaign Manager, Outreach, Sendoso
- Prior experience developing and implementing 1:few or 1:many ABM programs
- Strategic, self-starter with strong cross-functional project management skills. Capable of navigating ambiguity in a fast-paced environment
- Comfortable forecasting, reporting and managing a budget
- Second language (French or German) would be advantageous
- Travel across Europe expected (approximately 25% of time) / Some travel expected
What the job involves
- We are looking for a passionate and results-driven Field Marketer to join our team
- In this role, you will craft and execute innovative strategies to drive new business and cross-sell opportunities related to our Pay & Treasury and Supply Chain Design & Planning products
- Partnering closely with the sales team, you will lead a comprehensive ABM strategy from initial concept to full execution, with the ultimate goal of building, influencing, and accelerating sales pipeline
- This role will require someone who excels in campaign strategy and operational excellence, as you design, implement, and measure impactful marketing initiatives
- The role is highly collaborative and visible
- You’ll be working with cross-functional and geographically dispersed teams, liaising with key stakeholders, and other marketing functions to orchestrate multi-channel programs
- This role reports to the Senior Director, Segment and Comms EMEA & APAC
- Revenue Growth Strategies: Collaborate with sales reps and leaders to develop strategies that support quarterly upsell and cross-sell sales pipeline and revenue goals
- Cross-Functional Collaboration: Work closely with cross-functional teams to define programmatic strategies that engage existing customer accounts to improve account penetration, uncover high intent, and drive expansion opportunities
- Account-Based Marketing (ABM): Develop compelling ABM programs (1:few, 1:many) that successfully engage target enterprise accounts (revenue $1B+) moving them effectively through the buyer journey
- Multi-Channel Campaigns:Design and implement a multi-channel strategy to engage and nurture key personas in partnership with Sales, Customer Success, Product, Field and Customer Marketing teams
- Understand the marketing operations ecosystem to independently leverage tools available to execute these campaigns for best results
- Regional Support: Provide support to sales representatives across the EMEA region, addressing regional differences and adapting to market-specific needs in each country
- Data-Driven Optimization:Use data and industry best practices to measure and optimize customer growth initiatives
- Use key performance indicators (KPIs) to track success, conduct in-depth analysis, and refine strategies to improve programs for target accounts
- Event Coordination: Plan and manage customer-focused events, webinars, and networking opportunities to showcase the value of our solutions. Partner with the events and alliances team to ensure success in both customer and industry engagements
- This role will also involve advocating for sales needs, meeting weekly with the sales team to ensure alignment on marketing priorities, and supporting initiatives that put the customer at the center of our growth efforts
Our take
In 2006, Noah Eisner co-founded Coupa with Ravi Thakur, two fintech start-up specialists as a provider of business spending management (BSM) services. Coupa has grown into its niche with its comprehensive platform allowing companies greater control over their spending, supply network and chain optimization, liquidity management and solutions for payment.
Coupa has been recognized as a leading brand in third party risk management (TPRM). Using artificial intelligence software, its TPRM software takes data from hundreds of sources and generates risk flags across the entire platform, informing the user’s processing decisions.
TPRM integrates into Coupa’s business spending management systems to provide one comprehensive platform, a feat that gives it a definitive edge when it comes to secure management of company funds. Acquired in early 2023 by Thoma Bravo, Coupa is a company to watch, as progress in AI software could open opportunities for greater software automation on its platform.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jun 2015
$80m
SERIES G
Mar 2014
$40m
SERIES F
Total funding: $169m
Company benefits
- Employee stock purchase program
- Health benefits for employees and their families
- Retirement and savings plans
- Flexible work environment
Company values
- Ensure customer success
- Focus on results
- Strive for excellence
Company HQ
Town Center, Foster City, CA
Articles
Leadership
J. Charles Goodman
(Chairman of the Board, not founder)Serves as Chairman of the Board for multiple companies, including Proofpoint, Anaplan and Bottomline Technologies.
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