Product Marketing Manager, tacton
Leading SaaS Company
Sales & product configuration vendor
Posted today
Sales & product configuration vendor
201-500 employees
Posted today
201-500 employees
Company mission
To solve the digitalization challenges manufacturers face, redefining how their business operates and performs.
Role
Who you are
- Bachelor’s degree in Marketing, Business, or a related field
- 3-5 years of experience in product marketing, preferably within B2B and/or SaaS
- Strong understanding of go-to-market strategies and launch processes
- Proven experience in messaging and positioning for technical products
- Ability to manage multiple projects and deadlines
- Excellent communication skills, written and spoken in English
- You will thrive if you are a a strategic team player with exceptional relationship-building skills and a strong customer focus.
- We are looking for someone who excels at building strong, long-lasting relationships while fostering collaboration and effective communication within teams and you have a proactive approach which means that you naturally identify opportunities for improvement—both in processes and tools
- You are adaptable, open to change, and always eager to learn and develop. A continuous improvement mindset comes naturally to you, and you have the ability to drive change in an inspiring and engaging way
What the job involves
- The Product Marketing Manager will play a critical role in driving the success of our CPQ solutions globally.
- You will lead cross-functional initiatives that bring new products to market, enable our sales teams with the right tools and knowledge, and craft compelling narratives that resonate with our target audiences.
- This role requires a strategic thinker with a passion for execution, market leadership, and delivering measurable impact
- The Product Marketing Manager will lead and execute go-to-market initiatives to position our products effectively and engage our target audiences.
- This role involves owning product launches, crafting compelling external deliverables, developing messaging and positioning strategies, and supporting cross-functional collaboration to ensure cohesive brand communication.
- You will work closely with product, content, and sales teams to drive product adoption and showcase the value of our offerings
- Sales Enablement: Partner with sales enablement to provide necessary training, tools, and collateral to the sales team, ensuring they are equipped to communicate our product’s value
- Go-to-Market Strategy: Define and execute go-to-market strategies, collaborating with sales, product, and content teams to ensure alignment
- Market Analysis: Collaborate with the Technical Product Marketing Manager on market, customer, and competitor research to inform messaging and positioning strategies
- Content Creation: Own and develop product collateral, including data sheets, white papers, website content, presentations, and blog posts
- Messaging & Positioning: Develop clear, compelling messaging and positioning that aligns with market needs and customer pain points
- Product Launches: Lead product launches from planning to execution, coordinating with product, content, and sales teams to ensure smooth rollouts and impactful messaging
Our take
Tacton Systems provides sales solutions to manufacturers of complex products. The company offers a cloud-based software platform called Tacton CPQ (Configure, Price, Quote) that is helping businesses around the globe automate their sales process.
The platform uses AI and machine learning algorithms to allow sales teams to quickly and accurately produce quotes for complex products, such as industrial equipment, medical devices, and custom-made machinery. Creating an effortless customer buying experience, the software platform is allowing manufacturers to earn the trust of their customers.
With offices in Europe, North America, and Asia, Tacton clients include global manufacturers and businesses across various industries worldwide. The company has showcased strong momentum, with the growth reflecting the strong demand for its solutions leveraging CPQ technologies.
Freddie
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (1 round)
Nov 2017
$12m
LATE VC
Total funding: $12m
Company benefits
- Healthcare package
- Flexible work hours
Company values
- Collaborative
- Engaged
- Trustworthy
- Customer-Oriented
- Visionary
Company HQ
Chicago Loop, Chicago, IL
Articles
Leadership
Bo Gyldenvang
(CEO)Previously worked for BMC Software, initially as a Country Manager for Denmark and Norway before becoming a Vice President. Also worked at Software AG as a Vice President and COO.
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