General Manager, Imprint
$200-250k
+ Equity
Branded payments and rewards products
Open for applications
Branded payments and rewards products
201-500 employees
Open for applications
$200-250k
+ Equity
201-500 employees
Company mission
To make payments better for modern brands and their customers.
Role
Who you are
- 6+ years of relevant program and relationship management, operations, and marketing experience in financial services; experience in a co-brand credit card environment is preferred but not required. Experience in eCommerce and/or Sportsbook is also a plus
- Proven ability to play a client services role with demonstrated ability to marry the goals of two brands to drive mutual growth
- Exceptional project management skills with the ability to handle multiple priorities and initiatives and execute flawlessly
- Strong business acumen - track record of owning and managing P&Ls, with the ability to leverage data and insight to inform decision-making
- Budgeting and planning - experience allocating marketing budgets, forecasting account growth, and leading annual and quarterly planning processes
- Strong communication skills, with the ability to present in front of large audiences including executive stakeholders
- Balance of creativity and analysis – the ability to turn data & insights into action
- Experience leading cross-functional projects, with high attention to detail
- Collaborative mindset - has a problem-solving approach with a can-do attitude
- Excellent presentation and data organization skills. Proficiency in Google Workspace (e.g. Gmail, Docs, Sheets, Slides, Drive) a plus
What the job involves
- The Growth team at Imprint is responsible for relentlessly driving the growth of our business, from setting go-to-market strategy to launching and running our merchant partners’ programs successfully and scaling their growth through new cardholder acquisition and existing cardholder engagement
- We span business development, marketing, partner success, brand, and product, and work cross-functionally with the leadership team to be the voice and advocate for our partners
- As the General Manager for a strategically important co-brand credit card program at Imprint Payments, you will play a pivotal role in building and maintaining strong multi-level relationships with our partner and ensuring the continuous and sustainable growth of the program
- This role requires a strategic thinker with a strong background in partnership development, P&L management, and a deep understanding of financial services
- This role will own and execute overall relationship and marketing strategies for the program, ensuring the program is meeting business objectives and goals for both Imprint and our partners
- You will work cross-functionally with our internal teams and with our brand partners to execute innovative and value-driving initiatives that distinguish Imprint’s programs as top-performing across all KPIs
- Strategic Partnership Management:
- Cultivate and maintain strong relationships with key stakeholders at our partner brand, including senior executives, marketing teams, and operational leaders
- Collaborate with our partners to develop and execute a strategic vision for the credit card program, aligning with their business objectives
- Program Growth and Performance:
- Develop and implement strategies to drive the acquisition of new credit card customers while maximizing the value of existing cardholders
- Monitor and analyze program performance, identify growth opportunities, and develop action plans to achieve program goals
- Marketing and Promotion:
- Collaborate with the brand's marketing team to create effective promotional campaigns and marketing initiatives to increase cardholder engagement and usage
- Lead annual and quarterly planning, budgeting, and forecasting processes to ensure the successful delivery of program goals
- Analyze market trends and the competitive landscape to identify opportunities for product enhancements and promotions
- Compliance and Risk Management:
- Partner internally with the compliance team to ensure that the Credit Card programs adhere to all regulatory and compliance requirements
- Implement risk management strategies to safeguard the program's financial health and minimize potential issues
- Reporting and Analysis:
- Generate regular reports on program performance and provide insights and recommendations to senior management
- Conduct in-depth data analysis to identify trends, customer behaviors, and areas for improvement
- Cross-functional Collaboration:
- Work closely with cross-functional teams within Imprint Payments, including product, risk, compliance, customer service, and finance, to support the success of the Credit Card program
Our take
These days, all sorts of cards abound, from virtual cards to co-branded credit cards. Imprint aims to stand out in the increasingly crowded space by partnering with businesses to provide branded rewards cards for customers.
While there has been an increase in the number of companies offering branded financial products to reduce costs, Imprint sees its card programs as offering a new platform for deepening customer relationships: less of the nastiness of credit and a much greater focus on rewards.
The startup is focusing on refining its embedded finance solution to fulfil its vision of an Apple-pay like experience for merchants and consumers.
Imprint will hope that its lightweight service, fit for smaller customers like hotel chains, will allow it to compete with the major venture-backed players in the space like Cardless, Apto and Alviere. And its $75M in venture capital raised in 2023 is going some way towards achieving these aims.
Freddie
Company Specialist at Welcome to the Jungle
Insights
103% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Dec 2025
$150m
SERIES D
Oct 2024
$75m
SERIES C
Total funding: $353m
Company HQ
Little Italy, New York, NY
Leadership
Daragh Murphy
(Founder & CEO)Previously VP of Operations & Strategy at WeWork. They were a Junior Partner at McKinsey until 2018. Originally trained as a lawyer at Duke University, before working as a Corporate Lawyer at WilmerHale.
Mariana Pali Coontz
(COO & CFO)Prior to joining Imprint in 2023, Mariana was the Chief Financial and Operating Officer at DigniFi. She also spent 8 years at Synchrony in roles including Head of Capital Strategy & Stress Testing and SVP, Head of FP&A and nearly 11 years at JPMorgan Chase & Co in roles including Treasury Associate and Executive Director.
Will Larson
(CTO)Prior to joining Imprint in 2025, Will was the CTO at Carta and Calm. He was also the Head of Foundation Engineering at Stripe and a Senior Engineering Manager, Infrastructure at Uber.
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