Head of Creator, Social, and Media Strategy, Whalar
$180-220k
3 days a week in office (Hudson Yards, NY)
Creator talent & brand partnerships agency
Open for applications
Creator talent & brand partnerships agency
201-500 employees
Open for applications
$180-220k
3 days a week in office (Hudson Yards, NY)
201-500 employees
Company mission
Whalar's mission is to harness the power of the creator community by encouraging positive social change through strategic partnerships with world-class creators, brands, and leading social platforms.
Role
Who you are
- 10+ years of media planning, buying, and strategy experience, preferably in a leadership role
- 5+ years of experience in creator strategy,
- Strong understanding and knowledge of paid & organic social media, and working with/negotiating with creators
- Proven track record of managing large media budgets and delivering strong ROI
- Excellent project management skills with the ability to handle multiple campaigns and deadlines simultaneously
- Strong analytical skills and data-driven mindset
- Exceptional communication and presentation skills
- Ability to work collaboratively in a fast-paced, cross-functional environment
What the job involves
- The Head of Creator, Social and Media Strategy will focus on developing and executing data-driven strategies that align with marketing objectives and creative ideas, with a strong emphasis on creator, social, and media strategies
- You will lead budget allocation decisions, collaborate with key stakeholders, and ensure that media plans are integrated with broader campaigns
- Additionally, the role requires staying at the forefront of market trends and emerging media platforms, continuously refining strategies to optimize performance and growth
- Your ability to analyze consumer behavior, guide media investments, and co-create with internal teams will be crucial to driving successful outcomes
- Determine the appropriate level of creators to collaborate with for each campaign
- Identify the optimal number of creators for co-creation efforts
- Define the ideal blend of creators to maximize impact and audience engagement
- Identify which social media platforms should be leveraged for campaigns
- Develop platform-specific tactics to achieve marketing goals
- Create a multi-chapter narrative for creative storytelling across platforms
- Determine the best tactics for each platform to optimize engagement and performance
- Recommend the percentage of the budget to allocate toward testing new platforms
- Allocate budget investments per audience segment on each platform
- Develop a test, learn, and optimization strategy to refine campaign performance
- Analyze market trends, consumer behavior, and media consumption patterns to guide media strategies and identify opportunities for growth
- Continuously research and evaluate new media platforms, tools, and techniques to stay on the cutting edge of media strategy
- Work closely with Research & Measurement, Creative Strategy, and Client Services teams to ensure alignment of media plans with broader creator campaigns and business goals
Application process
- Start Date: ASAP
Our take
The creator economy is worth billions, but in many ways it is still in its infancy. There are few clear paths to connect brands, content creators, and social platforms in a holistic way. Whalar, however, is challenging this notion by directly managing creator talent and brand partnerships.
Whalar delivers complimentary services encompassing talent management and brand partnerships, as well as proprietary technology platforms to power campaigns at scale, and its Web 3.0 innovation hub. Though founded as a simple influencer marketing agency, Whalar has been astute in its hiring to build up its expertise, bringing on board executives with experience across the social media, consumer goods, and advertising industries.
The company’s client list tells its own story – with notable names including Google, Amazon, TikTok, McDonalds, Spotify, Heineken and BMW. Naturally, operating in such lucrative circles has allowed Whalar to expand internationally. In 2023 the company made its first acquisition, of award-winning talent management C Talent - a consultancy that represents high-profile Deaf and Disabled talent.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Sep 2017
$3m
SEED
Mar 2016
$0.6m
SEED
Total funding: $3.6m
Company benefits
- Remote/flexible work with offices in NY, London, LA and Malaga
- 25 working days of paid vacation each year, with office closure between Christmas and New Year's Day
- Up to four months of fully paid parental leave
- Charity volunteer days
- Home office stipend
- Professional development stipend
- Company-wide yearly bonus
- Private medical insurance
- Health cash plan
- Private pension scheme
- Monthly phone/internet reimbursement
- Calm App subscription (Add up to 4 dependents)
- Fwrd personal development App subscription
Company HQ
Fulton Ferry District, NY
Articles
Leadership
James Street
(Co-founder)Co-CEO at Project Daruma. Has co-founded and is still active at clothing brand Old Harry, and wristwatch brand Shore Projects.
Neil Waller
(Co-founder)Also co-founded Shore Projects and Old Harry. Is a founding investor in a number of startups including EnviroBuild, Project Blu, and Gratsy.
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