Manager of Global Influencer Marketing, Lovevery

• This role requires a strong combination of strategic thinking, analytical rigor, and hands-on execution. The ideal candidate has experience managing both organic and paid creator partnerships and understands how influencer marketing contributes across the entire customer journey
• 6–8+ years of experience in influencer marketing, creator partnerships, social media marketing, or related fields
• 2+ years of experience managing direct reports or leading cross-functional teams
• Proven experience developing and executing influencer marketing strategies that deliver measurable business results
• Experience managing influencer programs across multiple markets or regions
• Strong understanding of influencer platforms, creator ecosystems, and social media best practices
• Experience managing paid influencer campaigns, creator licensing, content rights, and whitelisting programs
• Familiarity with Meta Partnership Ads, TikTok Spark Ads, creator whitelisting, and paid social amplification strategies
• Experience collaborating closely with Paid Marketing teams to drive creator-led customer acquisition
• Strong analytical skills with the ability to interpret data and translate insights into actionable recommendations
• Experience managing budgets and allocating resources effectively across multiple initiatives
• Excellent communication, negotiation, and relationship-building skills
• Entrepreneurial mindset with a proven ability to solve problems creatively and drive continuous improvement
• Bachelor's degree in Marketing, Business, Communications, or a related field preferred

Desirable

• Lovevery is seeking an experienced and strategic Manager, Global Influencer Marketing to help drive brand awareness, customer acquisition, and revenue growth through creator partnerships worldwide
• In this role, you will be responsible for developing and executing influencer marketing strategies across North America, Europe, and APAC
• You will oversee the day-to-day management of influencer programs, lead a team of Influencer Marketing Specialists, and collaborate closely with cross-functional partners to ensure influencer initiatives support broader business goals
• Develop and execute global influencer marketing strategies aligned with Lovevery's overall marketing objectives and brand values
• Lead influencer programs across multiple regions, ensuring consistency while adapting approaches to local market needs
• Identify opportunities to grow brand awareness, engagement, customer acquisition, and revenue through creator partnerships
• Establish goals, KPIs, and reporting frameworks to measure influencer program effectiveness
• Continuously evaluate industry trends, platform developments, and creator marketing best practices
• Build and maintain a strong pipeline of creator partnerships that support both brand-building and business growth objectives
• Manage and develop a team of Influencer Marketing Specialists across multiple regions
• Provide regular feedback, coaching, performance guidance, and professional development opportunities
• Foster collaboration, knowledge sharing, and operational excellence across regional influencer teams
• Establish scalable processes and best practices for influencer recruitment, relationship management, campaign execution, and performance measurement
• Create clear priorities and development plans that enable strong execution while supporting long-term team growth
• Work closely with Social Media, Paid Marketing, Creative, PR, Brand, and Lifecycle Marketing teams to ensure alignment across campaigns
• Partner with Creative teams to identify content trends and creator opportunities that resonate with target audiences
• Collaborate with Analytics and Growth teams to measure the business impact of influencer initiatives
• Support broader marketing initiatives by integrating creator partnerships into key product launches, campaigns, and brand moments
• Manage influencer marketing budgets across regions, ensuring efficient allocation of resources
• Track and report on influencer performance, including engagement, reach, traffic, conversions, revenue, affiliate performance, and overall program impact
• Present recommendations and performance insights to marketing leadership on a regular basis
• Support paid creator partnership initiatives in collaboration with the Sr. Director, Social and Influencer Marketing and the Paid Marketing team
• Help identify creator partnership opportunities that support broader brand awareness, engagement, and customer acquisition goals
• Manage creator licensing, content usage rights, and whitelisting agreements across Meta, TikTok, YouTube, and emerging platforms
• Coordinate the execution of creator amplification programs, including Meta Partnership Ads, TikTok Spark Ads, and other paid creator initiatives
• Monitor creator content performance and provide recommendations to support optimization, testing, and future investment decisions
• Stay informed on platform capabilities, creator monetization trends, and paid creator best practices to help evolve Lovevery's creator marketing efforts