Senior Growth Marketer, Rokt
$171-228k
OTE
$150-188k
BASE
+ Equity
4 days a week in office
eCommerce technology & software solutions
Be an early applicant
eCommerce technology & software solutions
501-1000 employees
Be an early applicant
$171-228k
OTE
$150-188k
BASE
+ Equity
4 days a week in office
501-1000 employees
Company mission
To make eCommerce smarter, faster, and better.
Role
Who you are
- Exceptional Communication Skills: You must possess superior written and verbal communication skills to keep internal teams aligned and draft high-quality external content
- Full-Stack Mastery: A proven track record of driving growth and managing multiple workstreams in high-velocity SaaS or ecommerce environments
- Strategic PMM Expertise: Deep understanding of category creation vs. category capture—you know which messaging strategy to apply and when
- Analytical Thinking: Comfortable using data to craft impact stories that hold up to scrutiny; you celebrate measurable business impact, not just a blog post launch
- In-Office Collaboration: Committed to working from our Toronto hub 4 days a week to lead and collaborate in person
What the job involves
- We are seeking an elite, full-stack marketer to join Aftersell by Rokt. This is not a role for a high-level strategist who avoids the tactical work, nor is it for a pure executioner. We need a high-agency leader who possesses deep market context and a significant expertise spike in product marketing
- You will define the strategic direction of our growth efforts while remaining fiercely operational. You are someone who prioritizes narrative before features, treats Sales and CS as your primary customers, and values influenced ARR over "launch theater."
- Narrative-First Positioning: Develop a crisp "villain" (e.g., fragmented stacks, missed conversions) and position Aftersell as the hero; you lead with merchant pain, not product features
- Strategic Writing & Copy: Own the narrative across the funnel. You will craft compelling, credible impact stories using actual customer data and airtight ROI methodologies
- Revenue Team Enablement: Treat the internal Sales and CS teams as your "product." You will obsess over win/loss data and build collateral that addresses actual objections heard on calls
- Market & Competitive Intelligence: Maintain a living, honest picture of the ecommerce landscape (Klaviyo, Attentive, etc.) and know exactly which competitive battles to pick
- Orchestration of Resources: Act as the "quarterback" for growth initiatives—organizing internal resources and external talent to ensure flawless, data-driven delivery
- Persona Precision: Build distinct messaging for buyers (CMO/CFO) versus users (Growth/CX Ops), understanding budget authority versus veto power
Our take
eCommerce marketing company Rokt is helping brands leverage the power of good timing. With Rokt, brands can present their customers with AI-curated offers and messages at every stage in their transaction, at tailored times of the day, or to market themselves at the point of transaction on other major eCommerce sites.
The idea is that “transaction moments” are when shoppers are most inclined to engage further with the brand or its products - the success of Rokt’s clients, and the runaway success of Rokt itself, show that it's successfully cracked it.
Rokt has a strong client base that includes giants like PayPal, Groupon, GoDaddy, and Disney, and after hitting Unicorn status, it is eyeing up a US IPO. This should come as no surprise - the surge in eCommerce trade over recent years has led to most companies investing in tools to stay competitive.
Rokt has expanded its tool suite since it first started up, and will be focused on continuing to innovate to keep ahead of the MarTech pack, and abreast of changing demand in the rapidly shifting market. The eCommerce marketing tech sector has ballooned to a $120B global operation - Rokt is positioned comfortably to keep ahead.
Freddie
Company Specialist at Welcome to the Jungle
Insights
28% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Dec 2021
$325m
SERIES E
Oct 2020
$80m
SERIES D
Total funding: $488.8m
Company benefits
- Learning and development: Develop your skills and career through our global training events, self-driven learning programs, and fantastic people leaders.
- Generous PTO and extended leave: When you work hard, we know you also need to rest. We offer generous time off and extended leave policies. Whether you are taking a tenure-based sabbatical or parental leave, we've got you covered.
- Employee equity options: All Rokt’stars have equity ownership. If we succeed, everyone enjoys the upside.
- Catered lunches: Enjoy catered lunch five times a week and healthy snacks in the office.
- Health and wellness benefits: We provide a variety of health (physical and mental) care programs, including a zero-cost monthly premium option in the US. We also offer a monthly wellness allowance and wellness sessions.
- 401K matching: In the U.S., access generous retirement plans like a 4% dollar-for-dollar 401(k) matching plan.
- Dog-friendly office: Pets make our lives better in so many ways. At work, they create a fun and happy environment, encourage conversations, and get us up for regular exercise breaks. Our NYC office is dog-friendly!
- Global travel opportunities: Along with our global all-staff events in amazing locations, we also offer generous relocation packages if you're interested in moving to another Rokt office.
- Hybrid workplace: Enjoy the best of both worlds with 4 days in office and 1 day remote according to our team-based flexibility model.
- Technology allowance: Each Rokt’star has an allowance to use toward buying new technology that tops up every year. As a technology company, we make sure our Rokt’stars are only using the latest and greatest equipment–and you can keep it even if you leave.
Company HQ
Hudson Square, New York, NY
Leadership
Bruce Buchanan
(CEO)Previously a Principal at Boston Consulting Group, before serving as Chief Commercial Officer, then Group Chief Executive Officer at Jetstar Airways.
Salary benchmarks
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