Senior Digital Marketing Manager, Aura

• The ideal candidate is a MarTech powerhouse who excels in data-driven decision-making and operational excellence within a fast-paced environment
• 8+ years of experience in B2B digital marketing
• HubSpot Expertise: Deep, demonstrated expertise and high proficiency with HubSpot Marketing Hub (preferably certified as an Administrator or a high-level user)
• Salesforce Proficiency: Proven experience working with and managing the integration of HubSpot with Salesforce CRM, understanding data flow, field mapping, and reporting on cross-platform data
• Technical Skills: Expert knowledge in digital marketing channels, including Paid Search (Google Ads), B2B Social Media Marketing (LinkedIn Ads), SEO fundamentals, and email deliverability
• Analytical Mindset: Exceptional analytical skills, with the ability to translate complex data into clear, actionable marketing strategies and business outcomes
• Communication: Excellent written and verbal communication skills, with the ability to present findings and strategies to cross-functional teams (Sales, Product, Leadership)
• Education: Bachelor’s degree in Marketing, Business, or a related field
• Experience developing B2B paid search and social media campaign strategy

Desirable

• We are seeking a highly analytical, results-driven Digital Marketing Manager with deep, hands-on expertise in HubSpot Marketing Hub and its integration with Salesforce CRM
• This Individual Contributor role is a critical intersection of strategy, execution, and technology
• You are responsible for designing, deploying, and optimizing multi-channel B2B digital campaigns that drive awareness, generate leads, and ultimately accelerate the sales pipeline for our Managed Service Provider (MSP) channel
• Platform Ownership: Serve as the primary administrator and expert for HubSpot Marketing Hub, maximizing its utilization across all marketing functions
• Salesforce Integration: Own the end-to-end integration and data synchronization between HubSpot and Salesforce, ensuring data integrity, accurate lead routing, and reliable marketing attribution reporting
• Database Management: Utilize HubSpot to build, segment, and maintain clean and targeted contact lists for marketing campaigns, maintaining compliance with data privacy regulations (e.g., GDPR, CCPA)
• Lead Management: Design and manage the lead scoring models and automated lead qualification workflows within HubSpot to effectively transition MQLs to the Sales team in Salesforce
• Campaign Management: Plan, execute, and manage multi-channel digital marketing campaigns end-to-end, including:
• Email Marketing & Nurturing: Create and optimize complex, personalized lead nurturing workflows and email drip campaigns designed to move prospects down the B2B sales funnel
• Paid Search: Leverage the expertise of internal teams to launch and track paid advertising campaigns (e.g., Google Ads) through HubSpot
• Social Media Campaigns: Leverage the expertise of internal teams to execute and track paid and organic social media marketing efforts, with a focus on platforms such as LinkedIn and Reddit
• Content Personalization: Collaborate with thought leaders to develop personalized content that will be delivered across email, website pages, and landing pages based on buyer persona and journey stage
• Conversion Optimization: Design, build, and A/B test high-converting landing pages, forms, and CTAs (Calls-to-Action) within HubSpot
• Data-Driven Decision Making: Continuously monitor, analyze, and report on the performance of all digital campaigns and marketing channels (social, email, paid search, etc.)
• Attribution & ROI: Track and report on key B2B metrics, including MQLs, SQLs, CPL (Cost Per Lead), and Marketing ROI, using integrated data from HubSpot and Salesforce
• Optimization: Provide actionable insights and recommendations to the marketing and sales leadership to optimize budget allocation and improve overall campaign effectiveness
• Partner closely with Sales to align on lead management, scoring, and follow-up processes
• Collaborate with Product Marketing on positioning and messaging for campaigns
• Coordinate with internal marketing teams for campaign support as needed